Sony CEO: Sorry, No PS3 Price Cut

By Jane McEntegart, published on July 8, 2009 at 11:20 AM
Source: Tom's Guide US | Keywords: , , , , | Themes: Digital Entertainment
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About those PS3 price cuts we've all been hoping for . . .

Sony CEO Sir Howard Stringer reportedly "brushed off" concerns that the company's PlayStation 3 console was too expensive, which suggests the company has exactly zero plans to cut the price of the console.

Rumors of a PS3 price cut have been doing the rounds since March. Those rumors turned out to be a price cut for the PS2 and, while a $99 PS2 is nothing to turn your nose up at, a lot of folks were disappointed that there wasn't a similar price cut for the PS3.

At the beginning of June those rumors got a refresh when Agee analyst Arvind Bhatia wrote that, according to industry sources, Sony was planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season.

Unfortunately, if Stringer's comments at the Allen & Co conference in Sun Valley, Idaho are anything to go by, there will not be a PS3 price cut in time for the Madden launch. When asked about Activision Blizzard CEO Robert Kotick's recent comments about dropping support for the console if there wasn't a price cut soon, Stringer said, "He likes to make a lot of noise. He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

There you have it. PS3 price to stay as is.

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Comments

eklipz330 07/08/2009 5:33 PM
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-7+

ill be the first to say it

BULLLSHITTT

remember when they were denying claims of a new psp? what about ps3 slim[its pretty confirmed]? they are doing what any good company would do to sell their products... lie.

dragonsmacker 07/08/2009 5:43 PM
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If they do not do a price cut soon.... I have no reason to buy it. It is overpriced, especially in today's market. I'll hold out until the end of August or so, then I'll get an Xbox 360.

nobrainer 07/08/2009 5:48 PM
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Why would they say yes - we are cutting the price..? then all sales (as dismal as they are)would dry up now... not a good business model.

JWL3 07/08/2009 5:49 PM
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duckmanx88 07/08/2009 5:57 PM
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JWL3 :
For $400, I can get a decent computer that can do so much more than a console.



ok. provide those specs please. case, psu, cpu,gpu, motherboard, fans, cpu cooler. p.s. games can be patched on consoles. derp derp.

tenor77 07/08/2009 6:03 PM
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No price cut? No sale.

I partially agree with you JWL3, that you can build a decent PC for the price of the PS3- sans Blu-Ray drive (if you even cared about that). The problem is that so few companies still make games for the PC that we're forced to stick with consoles if you want to do gaming.

dman3k 07/08/2009 6:04 PM
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Yes, tell people to hold off till later to buy a PS3... sounds good... LOL. Of course he's going to deny it.

But instead of dropping the prices on the PS3, they should just drop the prices on games and blu-ray movies. If PS3 games are even just $5 cheaper than their XBOX counter parts, a lot more people would by the PS3. And if blu-ray movies prices dropped $5-$10, a lot more people would want a blu-ray player, and the PS3 is the best for the money as a blu-ray player - not the best blu-ray player nor is it the most efficient.

scook9 07/08/2009 6:05 PM
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It still remains that if you just build a HTPC with a decent dual core and a good graphics card (mine has a G92 8800 GTS) you get the best of every world. Media, Gaming, Upgradeable. Add to that an xbox 360 controller, and you are in good shape.

seraphimcaduto 07/08/2009 6:15 PM
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As a console gamer for the past 15 years, it doesn't make sense to buy the PS3 for $400 when I can get a $60 blue-ray player for the PC. Yes I know that you still need software to play the movies, but you get my point?

chattdls 07/08/2009 6:16 PM
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duckmanx88 07/08/2009 5:57 PM Hide Insert quote. Report -1+

JWL3 :

For $400, I can get a decent computer that can do so much more than a console.



ok. provide those specs please. case, psu, cpu,gpu, motherboard, fans, cpu cooler. p.s. games can be patched on consoles. derp derp.


here's a link for some cheap custom builds.
http://www.tigerdirect.com/applica [...] =4&Recs=10
you add a video card like a 4850. and you are right at 400 bucks.

Ogdin 07/08/2009 6:24 PM
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megamanx00 07/08/2009 6:29 PM
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First they have to clear out inventory of the existing PS3s. If they put a price cut on those now they will loose more money. Once inventories of the old PS3 are low then they will introduce the Slim at a reduced price point.

chattdls 07/08/2009 6:37 PM
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I did say cheap and yes you can still game on those it only takes decent clocked cpu and average to above average Gpu for you game to play and look decent. As far resolution you are on your own but the 4850 is no punk.

Anonymous 07/08/2009 6:43 PM
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Good for them. I have a wii (yeah I was stupid), and a 360. I would easily buy a PS3 with a price cut. If they don't cut it, I don't buy it...it's that simple. Their loss in the end. I can get 99% of my games on the 360 anyway, but I would have like a PS3 also. These guys are pretty business stupid.

Hope your ego helps your bottom line! There is no way I will buy one till the price drops.

captaincharisma 07/08/2009 6:47 PM
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i don't care anymore i was able to finally scrounge up enough cash to buy it ans if you really want it then anyone else can too. i have no regrets about buying the PS3 and is worth the $400.00 i spent for it.

I came to the conclusion to spend the extra $200.00 for a reliable console then spend $200.00 on a 360 where i would have had to buy an add-on for wifi and pay 50 bucks a year just to get online and then after spending that cash have it red ring on me after 2 months

soldier37 07/08/2009 6:49 PM
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foxyg 07/08/2009 6:51 PM
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For $400 i can get 2 xbox 360s.

Ogdin 07/08/2009 6:55 PM
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And from what i hear about xbox fail rates you'll probably need both. :)

fooldog01 07/08/2009 7:18 PM
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Ogdin :
And from what i hear about xbox fail rates you'll probably need both.



To be fair, Microsoft is pretty good about repairing them. Its an inconvenience but its not like you're out $300 or anything. I had mine for just shy of 3 years before it failed. It was bound to happen but considering I got another one for free within 5 days I'm not complaining. Ive really gotten my money's worth out of it so far.

captaincharisma 07/08/2009 7:19 PM
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yea pretty much LOL with how high the fail rates are im surprised the stores do not sell bundles giving you 2 xbox 360's for the price of $400.00. hey it would be good for the store clerks all they have to do is say "trust me! you need the spare"

WheelsOfConfusion 07/08/2009 7:20 PM
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I think nobrainer is correct: even if they have a plan for a price drop, they won't let on because it would kill sales until the drop went into effect.

soldier37 :
Why such a desire for a slim PS3 by so many. It will be the same hardware, it won't play any better.


For the same reasons people complained about the original Xbox's massive girth: it takes up so much damn room. A slimmer design would be more convenient when trying to integrate the console into a home entertainment center, or even just a crowded TV stand.

soldier37 :
As for spruce drop save up and buy one, get a job hell get 2 jobs.


A lot of people have trouble holding onto or even FINDING one job in this economy. Sony could lower the price of their console and expand their market share by making it more affordable, especially in this economic climate. It could be a smart business decision, as a lot of people are saying they won't by a current PS3 because of the current price.

soldier37 :
I kind of like the exclusivity of the PS3.


That's because you're a dick.

Zenthar 07/08/2009 7:29 PM
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When will the new 32nm PS3 be released? A price cut would be great, but I'm waiting for the new 32nm model ...

captaincharisma 07/08/2009 7:40 PM
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even if they have a plan for a price drop, they won't let on because it would kill sales until the drop went into effect.

yea and if Sony said anything positive abou the million of these price drop stories none would get sole because everyone would be waiting for the price drop

koss64 07/08/2009 8:08 PM
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There was a article a month or so ago that said that sony was making a loss on each ps3 sold since it dropped to $400.

NuclearShadow 07/08/2009 8:10 PM
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I believe I have the solution to this problem and it doesn't involve a price cut but would make more consumers attracted to the product. Simply bundle some of the PS3's older but great games with the console. Three or four games that come free with the console would certainly make it more attractive. This solution would cost Sony less in the end and create more initiative for people to buy the console.

cwolf78 07/08/2009 8:48 PM
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You're going to build a gaming PC running Linux? Good luck with that.

forenikegolf 07/08/2009 8:51 PM
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I am the target demographic, 18-36 male, and am interested in owning a PS3. But I will not purhcase one until they cut the MSRP by $100 or more, the overall value just simply isn't there, especially in this economy.

hakesterman 07/08/2009 8:55 PM
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There's not going to be a price drop on the PS3 this year. The PS3 is priced right
in line with the xbox360 pro. When you take the Xbox360pro at $ 299.00 plus add
your wireless controller for $ 99.00 your at 399.99 which is the same as a PS3. And with
an Xbox360 you don't get a Bluray player, What you do possibly get is alot of fan noise
and a 50% chance of three Rings of Death within 3 years of ownership. THe PS3 price is
a bargain, if you like high definition movies( Not available on Xbox360 Drives ) and you
like clean crisp game playing than the PS3 is for you.

captaincharisma 07/08/2009 9:04 PM
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could someone explain why the PS3 does not deserve the price it is at?

the PS3
plays current gen (console) games
plays old PS1 games (not really a good point but it does)
internet connectivity with Wifi out of the box and able to use the PSN network for FREE
Plays Blu-ray movies, DVD movies, divix and mp3s and other video and sound files
ability to stream media from the PS3 and all in hi-def
comes with HDD
BETTER MADE HARDWARE

The PS3 is a media powerhouse besides a gaming machine and is more flexible in everything compared to the Xbox 360

the whole PC vs. console debate can be argued to death. the only point i can make about it is with a console you just pop the disk in and the game plays. with a PC you have to install the game update software, drivers and possible error messages and stability issues

duckmanx88 07/08/2009 9:05 PM
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lol i love these replies. its easy to go on newegg and find the cheapest parts, not taking into account being bottlenecked, playing at the lowest resolutions, and having extremely dated and cheap parts. no cpu cooler? no fans? an open boxed video card. a motherboard with each review saying it failed after 8 months. you and chatt are funny. can't afford a console so you attack it.


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