Gaming is Top Activity on Tablets, Says Google
Gaming is more popular on tablets than information hunting, emailing, and streaming movies on Netflix.
Last month Google's AdMob subsidiary conducted a survey (pdf) and discovered that the most popular activity on tablets in North America... is gaming.
According to the survey, 84-percent of 1,430 respondents said they primarily use their tablet for gaming. 78-percent use their tablet to search for information and 74-percent use them primarily for reading email. Surprisingly, consuming digital media, reading ebooks and shopping online were the least favorite tablet uses.
The survey also showed other surprising facts. 43-percent spend more time with their tablet than they do with their desktop or laptop, and 1 in 3 spend more time with their tablet than they do watching TV. It's possible the latter number may be a direct result of consumers going online with their tablet to watch TV and movies through Netflix, Hulu Plus or other video streaming outlets. Then again, only 51-percent primarily use their tablet to consume entertainment.
Given that tablets are used widely for playing games, searching for information and checking email, 28-percent of the survey respondents admitted that their tablet is the primary computer in the household, indicating how the new sector is slowly gnawing away at desktop and laptops sales and usage. 77-percent of the respondents even admitted that their desktop/laptop usage had decreased after purchasing a new tablet.
The numbers don't stop there. 82-percent of those surveyed by AdMod said they primarily use their tablet at home-- 11-percent use the tablet on the go and 7-percent use the tablet in the office. 38-percent spend more than two hours a day on the device, whereas 30-percent spend 1 to 2 hours and 21-percent spend 30 minutes to an hour. 69-percent of the respondents said they use their tablet on weekdays, but the number drops down to 31-percent on the weekends.
Naturally the survey didn't specify a specific tablet or operating system. But it definitely sheds some light on how tablets are threatening both the PC sector and the handheld gaming market. GameStop recently hinted to a gaming tablet, and Sony is expected to reveal its PlayStation-sanctioned tablet during E3 2011.
To see AdMob's servey results, check out the PDF file here.
- Tom's Guide Weekly Downloads: April 12th Edition
- Democratic Senator Wants Internet Sales Tax
- Lenovo Working on 23-Inch Tablet
- World’s Tallest LEGO Tower in Brazil
- iSteve: The Book of Jobs Arriving in 2012
- Sony Chief: Nintendo Makes ''Babysitting Tools''
- School District Buying iPad 2s for Kindergartners
- Sony Settles Out of Court with PS3 Hacker Geohot
- X360 Getting Free-To-Play Apps in 2012?
- Handheld SNES Coming To U.S. This Year
- LED Pencil Ruler Measures Distances, Curves
- Gartner: No Significant Market For Windows Tablets
- Why Browser Dominance Matters
- Ad-supported Kindle Serves You Deals and Ads
- Nokia Announces New Version of Symbian ''Anna''
- Angry Birds is the Most Downloaded PSN Game
- Report: iPhone 5 Release Could be Moved to 2012
- FBI's UFO & Alien Memo Piques Internet Interest
- Firefox 5, 6 Available For Download
Gaming? Well, so much for improving productivity!
There's no way tablets will ever replace PCs and gaming consoles.
"According to the survey, 84-percent of 1,430 respondents said they primarily use their tablet for gaming. 78-percent use their tablet to search for information and 74-percent use them primarily for reading email."
Does not compute.
"According to the survey, 84-percent of 1,430 respondents said they primarily use their tablet for gaming. 78-percent use their tablet to search for information and 74-percent use them primarily for reading email."Does not compute.
Multiple choice ...
84 percent of respondents consider poking a screen to be a game.
I mean, even if you sync up a controller or physical keyboard and mouse, you're still playing on a 10 inch screen. Good for a cigarette break and nothing more.
And, 100% of tablet owners use it to read articles like this.
93% of haters will still pretend they don't care while still reading the article before posting anyway.
84-percent of 1,430 respondents said they primarily use their tablet for gaming.
82-percent of those surveyed by AdMod said they primarily use their tablet at home-- 11-percent use the tablet on the go and 7-percent use the tablet in the office.
So... around 83% of people who buy tablets prefer them for gaming over consoles/pc's???
AHAHAHAHAHAHAHAAHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
Right Google - so what are you going to do about it?
The Marketplace games are still behind the Appstore and of the ones that are on both, many seem to run better on the iPad. Address this issue Google!
Basically what we knew all along... that all the stuff you do you your Iphone/Ipod was done starting 10 years ago on PocketPC and the only thing that's improved is the 'experience' and the accessibility to non techies.
Basically why my android phone is back in the box and my old WinMo HTC is still in use. The Ipad is an expensive toy.
As retrig says "Does Not Compute".
Please correct the article. People replied to this question during the survey "Select all the ways in which you use your tablet" not "primarily use your tablet".
http://services.google.com/fh/file [...] Survey.pdf
One step closer to proving tablets are just a novelty.
Lucky015 (or somebody), I'm trying to understand what people are saying when they describe tablets as a temporary form factor. Of course everything is temporary - even the "desktop" personal computer will eventually be replaced by something else, it's just a matter of time.
I think about the Sony Walkman. It spurred the market for portable electronic devices and is no longer sold. I'd never call it a "fad". It was simply a product limited by the state of technology and when a smaller mobile technology came along it was replaced.
To me tablets are just another form of mobile electronics that will eventually be replaced by some sort of computing device (maybe an iRibbonDisplay or something), but that replacement will come as a result of technological advancement.
It sounds to me like you use "novelty" to imply tablet owners will soon be bored with the form factor and stop using/buying them, preferring the desktop laptop.
I really don't see a single shred of evidence in any statistic supporting this supposition, yet it's constantly repeated. ????
No wonder Apple are hiring game industry PR guru's.
Well you won't see me using these tablets,nor will I use those laptops either...Eye strain is the main reason with others to boot...
100% of users there tablets for porn
...
The cited message that I decided not to replicate sounds very very much like spam, but it's of the "non obvious" type.
It would be an impossible task for moderators alone to filter out the new improved spam systems. That comment can't even be read diagonally to determine it at a glance.
And with chat bot AIs that take content from other humans and reply to other humans, the spam fight is going to be a loosing battle, unless the readers community helps.
http://feedbacks.tomshardware.com/ [...] hting-spam
"Gaming is Top Activity on Tablets"
Well DUH.... You didn't think people were doing actual work on their over-sized iPods did you?
From the number of spams I would say Tom's has been had by a BOT.
From the number of spams I would say Tom's has been had by a BOT.
Only one?