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I found the 9 best Hoka sneaker and apparel deals I’d actually buy this Cyber Monday

a selection of Hoka apparel next to a Tom's Guide Cyber Monday Epic Deals label
(Image credit: Hoka/Future)

If you’ve been waiting for Cyber Monday to grab some new running sneakers or gear, the Hoka sale is still popping off after Black Friday, and there are some fantastic deals on shoes, sweatpants and running tops.

My top pick has to be the Hoka Speedgoat 6, which is now 30% off. This shoe has honestly defined my running this year, and it’s the perfect sneaker for anyone looking to get into trail running.

But that’s just one example of the exciting deals on offer. Below, I’ve rounded up my favourite Hoka picks for all types of runners. If something catches your eye, don’t wait, as popular colors and sizes are already selling out fast.

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Best Hoka Black Friday deals

HOKA Essential Jogger
Save $69
HOKA Essential Jogger: was $118 now $49 at HOKA US
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These unisex Hoka Joggers feel like a secret level of comfort, and right now you can pick your favorite shade to get them at 50% off in the Black Friday sale. They come in four different colorways and unisex sizing from XXS to XL, so everyone gets a turn at the cosy.

Hoka Race Day Bra
Save $15
Hoka Race Day Bra: was $68 now $53 at HOKA US
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The Hoka Race Day Bra is built for race day by name, but don’t be fooled, this thing works hard year-round, and it’s not just for start lines. With boosted power-mesh support and a snug elastic under-bust band, it feels secure without turning into a medieval chest plate. It also has four storage pockets where you can stash ice and snacks on any run.

HOKA Skyflow Jacket
Save $59
HOKA Skyflow Jacket : was $118 now $59 at HOKA US
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This lightweight Hoka wind-blocking jacket keeps autumn and winter runs breezy in the good way, with a quiet, noise-free fabric that won’t crinkle at every stride. At just 3.7oz, it’s the layer you forget you’re wearing. Be sure to select the apricot shade to unlock a big 50% discount.

HOKA Kaitoro Knit Crew
Save $23
HOKA Kaitoro Knit Crew: was $108 now $85 at HOKA US
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This seriously soft Hoka crew sweater is the kind of layer you earn after a gym class or a run: cosy, plush, zero compromise on style. The pastel purple shade is on sale right now in sizes XS–XXL, and you can save 20% while stocks last.

HOKA Mach 6
Save $42
HOKA Mach 6: was $140 now $98 at HOKA US
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Several colors of the Hoka Mach 6 are on sale right now, and the lowest you’ll find is $98, which is really ace for a speed-ready, everyday runner. Sitting in the lightweight daily trainer category, the foam is springy and lively enough to make tempo miles feel like the fun part, not the homework.

Hoka Rincon 4
Save $41
Hoka Rincon 4: was $129 now $88 at HOKA US
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The Hoka Rincon 4 is ever so light, cushioned, and breezy, packing a two-layer insole that makes every step feel oddly deluxe for such a minimal shoe. The breathable mesh keeps air moving, while the foam brings enough pop to stop the ride from feeling sleepy. And it's all yours for 30% off.

Hoka Clifton 9
Hoka Clifton 9: was $145 now $102 at HOKA US
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In our Hoka Clifton 9 review, we gave it 4 stars and loved it for its soft, long-mile cushioning that makes daily runs feel suspiciously easy. There’s a newer model out now, but the Clifton 9 is still the reliable choice that earns its nickname, especially at this very tidy discount.

Hoka Speedgoat 6
Hoka Speedgoat 6: was $155 now $109 at HOKA US
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I rate the Hoka Speedgoat 6 as the best trail-running shoe for most people: the ride is smooth, the grip is elite, and it handles mud, dirt and loose terrain like it was born for it. I also use mine as a hiking shoe and it performs so well it doesn’t raise an eyebrow when I swap trails for mountains.

Hoka Arahi 8
Save $31
Hoka Arahi 8: was $150 now $119 at HOKA US
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The men’s Hoka Arahi 8 is discounted right now, and it’s a cracking pick if you need a stability boost without the clunky feel. Even as a neutral runner, the Arahi 8 still has a smooth and supportive feel. To bag this deal, be sure to select the asphalt/gravel colorway.

Shop today's best Cyber Monday deals


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Jessica Downey
Senior Fitness Writer

Jessica has been a fitness writer at Tom’s Guide since 2023, bringing three years of experience writing about health, fitness, and the great outdoors. Her passion for exercise began during her childhood, where she spent weekends hiking and competing in local athletics club events. After earning a master’s degree in journalism from Cardiff University, Jessica found the perfect way to combine her love of storytelling and fitness into a career.

Jessica is passionate about testing fitness gear and tech, using her reviews to help readers make informed buying decisions. She ran her first marathon in April 2024, finishing it in 3 hours and 48 minutes. Through her training, she’s developed a deep understanding of what it takes to grow as a runner, from effective workouts and recovery techniques to selecting the right gear for every challenge.

When she’s not at her desk, Jessica enjoys spending time in the kitchen crafting new recipes, braving cold water swims and hiking.

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