Hoka’s huge winter sale is live from $24 — here’s 15 running shoe and apparel deals I’d shop now

Hoka deals
(Image credit: Hoka)

Are you training for a marathon in 2026? Or maybe you're committed to hitting 10,000 steps a day. Whatever your fitness goals are in the new year, Hoka is here to help. Right now, the brand is knocking up to 30% off its popular sneakers and apparel.

Hoka's super comfortable and stylish kicks are built for everything from casual walks to intense workouts. And right now, you can pick up a best-selling pair starting at $88. Additionally, you can shop top-rated running gear and apparel from the brand starting at just $24.

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Best Hoka Sneaker Deals

Hoka Rincon 4 (Women's)
Hoka Rincon 4 (Women's): was $129 now $88 at HOKA US
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The Hoka Rincon 4 is ever so light, cushioned, and breezy, packing a two-layer insole that makes every step feel oddly deluxe for such a minimal shoe. The breathable mesh keeps air moving, while the foam brings enough pop to stop the ride from feeling sleepy.

Hoka Speedgoat 6 (Women's)
Hoka Speedgoat 6 (Women's): was $155 now $109 at HOKA US
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You can pick up the Hoka Speedgoat 6 for just $109 in the latest Hoka sale. It's a great price for an excellent trail-running shoe that grips well and is comfortable on almost any terrain.

Hoka Mach 6 (Men's)
Hoka Mach 6 (Men's): was $140 now $112 at HOKA US
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Multiple colors of the Mach 6 are reduced with a good range of sizes still available. This is one of our favorite running shoes thanks to the versatile ride of the shoe that delivers both comfort and speed for training runs, and even races. The women's version of the shoe is also on sale.

Hoka Transport (Unisex)
Hoka Transport (Unisex): was $150 now $119 at HOKA US
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From walking to work to running at the track, this crossover shoe is up for pretty much anything. Stylish enough for casual everyday wear, the Transport sneaker is also speedy enough to pick up the pace. They feature a propulsive carbon fiber plate, responsive midsole foam and a smooth-riding rocker for effortless heel-to-toe transitions. Even better? There's 11 colors to choose from.

Hoka Arahi 8 (Women's)
Hoka Arahi 8 (Women's): was $150 now $120 at HOKA US
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The Hoka Arahi 8 is discounted right now, and it’s a great pick if you need a stability boost without the clunky feel. Even as a neutral runner, the Arahi 8 still has a smooth and supportive feel.

Hoka Clifton 10 (Women's)
Hoka Clifton 10 (Women's): was $155 now $124 at HOKA US
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The Clifton is the most popular Hoka running shoe for a reason. It’s the perfect place to start with the brand, offering a smooth, comfortable ride that will suit runners of all levels well. It also offers better value than Hoka's rivals, like the Bondi 9. The men's version of this shoe is also on sale.

Hoka Skyflow (Men's)
Hoka Skyflow (Men's): was $160 now $128 at HOKA US
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The Hoka Skyflow is a comfortable cushioned running shoe with a midsole made from a lightweight supercritical EVA foam. It's a protective shoe that's also quite versatile, and a good option for runners of all levels. The women's version is also on sale.

Hoka Mafate Speed 2 (Unisex)
Hoka Mafate Speed 2 (Unisex): was $170 now $136 at HOKA US
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Right now, the Hoka Mafate 2 is 20% off. It provides extra cushioning and protection for long, tough, technical trails—ideal for ultra-distance runs. It’s a bit heavier than the Speedgoat 6 but is designed for comfort mile after mile.

Hoka Gaviota 5 (Men's)
Hoka Gaviota 5 (Men's): was $175 now $139 at HOKA US
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This fifth generation Gaviota model boasts a new stabilizing H frame and softer foams than ever before. You'll get top-tier stability without having to compromise comfort, since the shoes offer Bondi-level cushioning to deliver that signature HOKA ride.

Hoka  Bondi 9 (Men's)
Hoka Bondi 9 (Men's): was $175 now $140 at HOKA US
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If you’re looking for a plush, max-cushioned running shoe, you can’t go wrong with the Hoka Bondi 9. It offers a lot of comfort and protection for easy runs as well as walking and right now, it’s on sale for $140 on the Hoka website.

Best Hoka Apparel Deals

Hoka Airolite Run Gloves
Hoka Airolite Run Gloves: was $34 now $24 at HOKA US
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It's nearly gloves season, runners! These Airolite gloves are seriously lightweight, so you won't get sweaty hands as you pick up the pace, plus they'll still allow you to unlock your phone mid-run should you need. They're on sale in two different colorways.

Hoka Essential Jogger (Unisex)
Hoka Essential Jogger (Unisex): was $98 now $49 at HOKA US
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The coziest post-work out pant there ever was, these joggers are buttery soft jogger and offer cloud-like comfort. They feature a roomie, relaxed fit.

Hoka Race Day Bra (Women's)
Hoka Race Day Bra (Women's): was $68 now $53 at HOKA US
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The Hoka Race Day Bra is built for race day by name, but don’t be fooled, this thing works hard year-round, and it’s not just for start lines. With boosted power-mesh support and a snug elastic under-bust band, it feels secure without turning into a medieval chest plate. It also has four storage pockets where you can stash ice and snacks on any run.

Hoka Skyflow Jacket (Women's)
Hoka Skyflow Jacket (Women's): was $118 now $59 at HOKA US
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The Hoka Skyflow Jacket is an ultralight windbreaker that’s perfect for windy or cool days. It’s made from quiet, lightweight fabric, packs down small for easy storage, and has an adjustable hood so you can stay comfortable no matter how long your run is.

Hoka Kaitoro Knit Crew (Women's)
Hoka Kaitoro Knit Crew (Women's): was $108 now $85 at HOKA US
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This seriously soft Hoka crew sweater is the kind of layer you earn after a gym class or a run: cosy, plush, zero compromise on style. The pastel purple shade is on sale right now in sizes S–XXL.

Olivia is a Deals Writer at Tom’s Guide. She loves all things lifestyle, shopping, and sourcing the best deals from some of the top brands, retailers, and websites around. From fashion and beauty to smart home and tech, she has an eye for finding practical, stylish, and reasonably-priced items that help make life simpler (and a little more aesthetically-pleasing). Olivia has over five years of experience writing lifestyle, commerce, and branded content for Patch.com. In her free time, she enjoys trying out new exercise classes, binge-watching the latest viral TV shows, cooking, spending time with family, and taking long walks with her dog, Gus. 

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