9 best Black Friday electric toothbrush deals starting from $47 — save up to $100 on Oral-B, Sonicare and more
Electric toothbrush deals are landing ahead of Black Friday, and several are worth acting on now rather than waiting for the main event. I've cut through the clutter to spotlight nine discounts that actually deliver value: no filler, just solid brushes at genuinely good prices.
The Suri Sustainable, our top-rated pick overall, is down to $83 at Amazon. Plus, there are big savings on the Oral-B iO9 at $100 off, and the updated FOREO ISSA 4 is now $69 — a price that's hard to ignore if you've been considering it.
These deals span trusted brands like Oral-B and Philips Sonicare, plus models with advanced tech features. Here's what's actually worth buying right now.
Quick links
- See all Amazon Black Friday deals now!
- Quip Rev 360: was $69 now $47
- Laifen Wave: was $79 now $59
- Oral-B iO3: was $99 now $59
- Philips Sonicare 5300: was $109 now $59
- FOREO ISSA 4: was $99 now $69
- SURI Sustainable: was $119 now $83
- Phillips Sonicare 7500: was $199 now $119
- Oral-B iO7: was $219 now $119
- Oral-B iO9: was $329 now $229
Top electric toothbrush deals
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This brush features three intensity settings, a pressure sensor with LED indicator, a 2-minute timer with 30-second pulses, and a 30-day battery life. This Amazon exclusive includes an extra brush head, travel case and mirror mount. Solid performance at a good price.
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The Laifen Wave has the most innovative design on this list, with a unique 60-degree oscillating head that moves side-to-side instead of spinning. You can customize the intensity through the app, making it perfect for sensitive teeth. Plus, the 30-day battery life beats most Oral-B and Philips models.
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The Oral-B iO3 is a basic smart toothbrush that tracks brushing time and pressure. The round brush head does a good job at cleaning, and it comes with one replacement head. The pressure sensor helps prevent brushing too hard. At $40 off, it's a decent entry point into electric toothbrushes.
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This smart toothbrush gives you three cleaning modes — clean, white, and gum care, so you can target exactly what your mouth needs. It handles all the essentials while boosting gum health up to 100% more than brushing manually, making it a solid upgrade from your basic toothbrush.
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The ISSA 3 is my current daily brush and the most unusual one I've ever used, so I'm definitely grabbing the ISSA 4 at this price. This upgraded version adds a 4-in-1 hybrid brush head that handles teeth, gums, tongue and cheeks in one go. The soft silicone bristles deliver up to 11,000 gentle pulses per minute across three modes. Each brush head lasts six months, and with the included extras, you get a full year of use before replacements. Save 35% on the Fuchsia colorway.
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The Suri toothbrush's reputation precedes it, and I get the hype. Excellent cleaning power plus thoughtful extras like a UV travel case that sterilizes your brush head. The ergonomic handle feels premium, and sustainable materials are a bonus. Simply put, it's the best overall electric toothbrush you can buy.
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A full $100 off one of Philips' premium smart brushes, the ExpertClean 7500 delivers up to 10x more plaque removal than manual brushing, with a smart pressure sensor that protects your gums when brushing too hard. Choose from four cleaning modes and three intensity levels, plus progress reports through the app to track your brushing habits.
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The iO7 brings serious smart features at $100 off the regular price. The pressure sensor keeps you from brushing too hard, while the display shows cleaning modes and battery life. With five personalized settings and app tracking, it's tech-savvy brushing without the premium cost.
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The Oral-B iO9 is one of the best brushes I've ever used because it actually makes you better at brushing. The smart pressure sensor corrects your technique in real-time, while 3D teeth tracking ensures you hit every surface. The cleaning performance and AI-powered guidance are genuinely game-changing if you want the most advanced dental tech available.
Which electric toothbrush is right for you?
When shopping for a new electric toothbrush, focus on these three factors before clicking buy:
Match the brush to your mouth. Sensitive teeth and gums need gentler options with pressure sensors and adjustable intensity. The FOREO ISSA 3's silicone bristles or the Laifen Wave's app-controlled settings won't make you dread brushing. If your current routine causes discomfort these features aren't luxuries, they're necessities.
Decide how much tech you actually need. Smart brushes like the Oral-B iO series deliver real-time feedback, app tracking, and technique coaching. Data enthusiasts will love this. But if you just want reliably clean teeth without the extras, basic models perform the core job perfectly well and cost significantly less.
Calculate the real cost beyond today's deal. Replacement heads run anywhere from affordable to expensive, and you'll need new ones every three months. Multiply that by the number of people using brushes in your household, and suddenly that "cheap" brush becomes pricey over time.
Also, check out our guide for the best electric toothbrushes in 2025, for brushes covering every need and budget.
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Kaycee is Tom's Guide's How-To Editor, known for tutorials that skip the fluff and get straight to what works. She writes across AI, homes, phones, and everything in between — because life doesn't stick to categories and neither should good advice. With years of experience in tech and content creation, she's built her reputation on turning complicated subjects into straightforward solutions. Kaycee is also an award-winning poet and co-editor at Fox and Star Books. Her debut collection is published by Bloodaxe, with a second book in the works.
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