31 Cyber Week deals that make perfect holiday gifts — shop Apple, YETI, Birkenstock, Nintendo and more
Cyber Week deals to kickstart your holiday shopping
This year, I'm using Cyber Week as the perfect opportunity to get all my holiday shopping done for less. Over the past few weeks, I've been scouting out the latest products I think my family and friends will love. And I'm here to share my curated list with you.
If you're in need of some holiday gifts that won't break the bank, you're in luck. Retailers everywhere are stocking their shelves with must-have gifts from brands like Columbia, YETI, Apple and Birkenstock — and they all happen to feature major discounts now.
From your favorite foodie to the fitness guru in your life, there's a little something for everyone on this list. Here are all the Cyber Week deals that make for great holidays gifts — many of which I'm adding to my own cart.
Quick Links
- Columbia apparel sale: up to 50% off sitewide
- YETI sale: up to 30% off @ Amazon
- Carhartt apparel sale: deals from $14
- Keurig K-Mini: was $74 now $59
- Apple AirTag (4-pack): was $99 now $74
- Beats Solo4: was $199 now $129
- Shark FlexStyle: was $349 now $199
- Sony Bluetooth Stereo Turntable: was $499 now $249
- Ninja Artisan Pizza Oven: was $299 now $229
- KitchenAid Artisan Series 5 Quart: was $499 now $349
- Nintendo Switch 2 + Mario Kart World Bundle: was $499 now $449
My Favorite Gifts
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Columbia sale: up to 50% off sitewide
Right now, Columbia is hosting an epic Cyber Week sale with 50% off its entire site. That means everything from jackets and fleeces to vests and sweaters are on sale, with deals starting at just $17. To sweeten an already great deal, you'll also receive a $25 bonus when you spend $125 (and free shipping)! I've already loaded up my cart with fleeces I'm purchasing for my whole family.
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Cozy Earth: up to 35% off via promo code 'TOMSGUIDE'
Hoping to treat your loved one to something extra cozy? Well, Cozy Earth can help you do just that. From luxurious and bath essentials, bedding to comfy loungewear and apparel, Cozy Earth has something for everyone on your list. And right now, we have an exclusive offer just for you. You'll get 35% off your order when you use promo code 'TOMSGUIDE' at checkout.
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YETI sale: up to 30% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $15. So don't wait — snag a new cooler or water bottle before these discounts disappear!
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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The Shark FlexStyle replicates salon-quality results at home. Referred to in our review as "an affordable, easy to use and a versatile styler for any hair type", it delivers professional results at home. Designed for all hair kinds, it includes multiple attachments that handle everything from blowouts and waves, to straightening and diffusing.
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The Solo Stove Bonfire 2.0 is a smokeless — yes, you read that right — fire pit that will turn any backyard or patio into the ultimate destination for s'mores night. It's the best fire pit and therefore a perfect addition to your fall or winter evenings.
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The best deal you can get on the Nintendo Switch 2 right now is the Mario Kart World Bundle. This package is exactly what it sounds like: the Switch 2 hardware bundled with the flagship launch game, Mario Kart World. Right now you can save $50 on the bundle, which is incredible.
Price check: $499 @ Best Buy | $499 @ Target | $499 @ GameStop | $499 @ Amazon
Apparel Gifts
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Carhartt apparel sale: deals from $14 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long. We're seeing great deals on long sleeve tees, work pants, boots, hoodies and more.
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Available in a rainbow of colors, this fleece jacket is a must-have as the seasons change and the weather gets a bit brisk. Crafted with lightweight, plush fleece, zippered pockets, and a cold-blocking collar, it’s the perfect choice to wear on its own or under a jacket for extra warmth.
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The Patagonia Retro Pile Half Snap Pullover is almost as iconic as the Synchilla fleece — but the Retro Pile Half Snap is made from 100% recycled Synchilla fabric too! All sizes are currently available which is surprising with a discount of 50%.
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These Birkenstocks feature just one oversized buckle for a touch of trendy. But style isn't the only thing these sandals are known for — comfort is at the forefront of this model. Their cushioned footbed absorbs shock and mimics the shape of a healthy foot, while the medial and metatarsal arches support the instep and ball of your foot. You can choose from five different colors that are all on sale now.
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Our senior fitness writer, Nick Harris-Fry, said the Hoka Mach 6 is "one of the greatest shoes I've tested this year." It's a lightweight and versatile trainer that's a great all-rounder, whether you're running easy miles or going for a PR.
Home Gifts
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Looking for something larger? This stylish, roomy tumbler is perfect for everyday adventures and holds up to 40 oz. Designed to fit in a car cup holder, you'll be able to take it with you everywhere and it can keep your drinks hot or cold for hours thanks to its double walled insulation. The advanced FlowState lid can move between closed to prevent splashes, straw and an opening to sip from.
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The Ring Battery Doorbell can be easily installed to watch your front door, while the Indoor Cam can be set up in less than 10 minutes to view the interior of your home and give you a 1080p HD view complete with motion detection and a privacy cover. Though the Indoor Cam does require a power outlet, it also provides two way audio and noise cancellation and has a wide field of view. The Ring Battery Doorbell is our best value choice for Ring doorbells because it delivers the features we like most in Ring doorbells but still costs less than $100.
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We can't forget about our furry friends this holiday season! Named the best dog bed we've tested in 2025, the Casper dog bed is made from memory foam to ensure good support for your pup. Available in three sizes, it's also rip-resistant, durable and comes with a removable and washable cover.
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This plush blanket made by Ugg is like having your favorite faux fur wrapped around your entire body. Made of extremely soft material, the lightweight blanket will be a staple in your home this winter whether you're reading a book or cozying up by the fire. It's the perfect gift for a friend or loved one.
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If you want a Roomba that'll mop and vacuum, but you don't want to spend a ton of money, you can get the Roomba 104 Combo Robot Vacuum and Mop for $219. For the features it offers, that's quite reasonable. It self-empties, offers LiDAR, and so much more.
Tech Gifts
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If there's someone on your shopping list who's notorious for losing things, help them out by gifting them with the Apple AirTag. It's an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. This bundle includes four, so you can have one on multiple items.
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Beats doesn't just make headphones — there's the Beats Pill as well! It's a small speaker that can pump out surprisingly rich, spacious audio. Its champagne color makes it look pretty luxurious, too.
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The AirPods 4 with ANC is the model I'd recommend because for just $20 more than the regular AirPods 4, you get active noise cancelation, conversation awareness and wireless charging support. It's a no-brainer at this price.
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The Beats Solo4 might not feature noise canceling, but they make up for it by sounding pretty good. They're comfortable as well thanks to Beats new foam, and they fold up super small so that they can fit into any bag. There's also loads of battery life — 50 hours, to be exact. We've seen them cheaper, but $70 off is still a great deal.
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The 2025 iPad Air packs Apple's M3 processor, an 11-inch LED (2360 x 1640) display, 128GB of storage, 12MP rear camera, and 12MP front camera. The tablet packs a more powerful 8-core CPU, which makes the M3 up to 35% faster for multithreaded CPU workflows than the iPad Air M1. There's also a 9-core GPU on board with 40% faster graphics performance than the M1.
Sports and Fitness Gifts
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For those looking for a bouncy response from their running shoe, the Dynablast 5 may be right up your alley. With FF Blast Plus cushioning in the midsole and an Ahar Lo outsole rubber, the shoes are very responsive with every step and provide cloudlike comfort from start to finish.
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A good rangefinder can be a critical piece of your golf kit. Knowing how far away you are from the flag will let you pick the correct club and put the ball close to the pin. This Callaway model offers pinpoint laser measurements with a slope option for plays-like distances. At this price, it's definitely worth buying.
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Theragun's travel-sized massage gun comes with three foam attachments, so you can tailor the device based on your aches and pains. Therabody makes high-tech wellness feel luxurious, so your gift recipient will be blown away.
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I hoped the Forerunner 265 would drop by $100 in the sales, so this $150 saving is an incredible deal for a fantastic AMOLED multisport watch. The 265 offers insightful training analysis and accurate tracking in an attractive and lightweight design. Both sizes of the watch are included in the sale, with the 42mm model being perfect for those with thin wrists.
Foodie Gifts
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This portable blender is great for athletes or anyone who's trying to eat healthier. The 7-piece set can be used to make a wide variety of health shakes, smoothies, dips and more. Just add your ingredients and the handy device will blend, mix, and chop your favorite foods in seconds.
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If you want the perfect desktop coffee maker, the K-mini mate is a great deal. At just 4 inches wide, this is small enough to fit in compact spaces or even a suitcase! In our review, we thought it brews a decent cup of coffee quickly, and it's simple to use.
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The Ninja Crispi is one of Ninja's most interesting recent releases. It features a removable cooking lid and interchangeable glass containers to cook meals of a range of sizes. And while we had our doubts, it blew us away in our Ninja Crispi review. In the end, we gave it a well-deserved 4.5 stars.
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Big enough to make up to eight dozen cookies — that's 28 grams of dough if you were wondering — this mixer features a tilt-head design for better mixing and 10 speeds to do the heavy lifting of a meal or frozen treat for you. It can quickly whisk, mix, beat and whip up a storm. It also comes with silver coated flat beater, dough hook and 6-wire metal whip. Get baking with this great deal.
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The Ninja Artisan Outdoor Pizza Oven aims to offer low-maintenance cooking at a medium price point. The oven offers a sizable 12" x 12" cavity and is weather-resistant for outdoor storage.
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Olivia is a Deals Writer at Tom’s Guide. She loves all things lifestyle, shopping, and sourcing the best deals from some of the top brands, retailers, and websites around. From fashion and beauty to smart home and tech, she has an eye for finding practical, stylish, and reasonably-priced items that help make life simpler (and a little more aesthetically-pleasing). Olivia has over five years of experience writing lifestyle, commerce, and branded content for Patch.com. In her free time, she enjoys trying out new exercise classes, binge-watching the latest viral TV shows, cooking, spending time with family, and taking long walks with her dog, Gus.
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