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Sony Reveals SD Cards (R.I.P. Memory Stick?)

By - Source: Tom's Guide US | B 26 comments

Could Sony finally be conforming to a more popular standard?

If you've ever owned Sony electronics, you'll know that your device isn't fit for any mere SD card standard. Instead, you'll have to stay within the family and use Memory Stick Pro Duo to save your games, movies, music and pictures. That may all be changing, however, as Sony appears to finally be relenting by releasing its own brand of SD memory flash cards.

Sony Electronics announced it is expanding its line of consumer media with the addition of five new SD/SDHC memory cards for digital imaging products, and three new microSD/microSDHC memory cards for mobile phones. The new SD/SDHC and microSD/microSDHC memory cards, except for the microSD 2GB card, are all class-4-speed for high-definition recording.

Does this spell the death for Memory Stick products? Not yet, apparently, as Sony said that new cards will simply "complement" the existing Memory Stick products.

"The new cards will complement Sony’s existing Memory Stick line, satisfying the needs of a broader range of users, and strengthening Sony’s position as a full line media supplier," said Shane Higby, director of the consumer media business at Sony Electronics.

The full line of SD/SDHC and microSD/microSDHC memory cards, which will ship in packaging that is easy to separate and recycle, will be available this month, at the following suggested list prices:

  • SF-2N1                       2GB SD Class 4                        $14.99
  • SF-4N4                       4GB SDHC Class 4                    $29.99
  • SF-8N4                       8GB SDHC Class 4                    $44.99
  • SF-16N4                     16GB SDHC Class 4                  $79.99
  • SF-32N4                     32GB SDHC Class 4                  $159.99
  • SR-2A1                       2GB microSD with adapter          $14.99
  • SR-4A4                       4GB microSDHC Class 4 with adapter     $29.99
  • SR-8A4                       8GB micro SDHC Class 4 with adapter    $44.99

More on CES 2010.

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  • 9 Hide
    footsoldier , January 6, 2010 10:28 PM
    Well, with SD cards available to sony products. I see no point to buy a more exp, identical functionality of memory stick. imo, memory sticks will soon be gone frm the market.
  • 2 Hide
    Regulas , January 6, 2010 10:57 PM
    The first PS3's had SD card slots in them.
  • 6 Hide
    ckthecerealkiller , January 6, 2010 11:13 PM
    footsoldierWell, with SD cards available to sony products. I see no point to buy a more exp, identical functionality of memory stick. imo, memory sticks will soon be gone frm the market.

    Nah Sony will still require them in current and near future devices. Then (hopefully) they will slowly phase out the memory sticks.
  • 6 Hide
    WheelsOfConfusion , January 7, 2010 12:35 AM
    Just because they're selling SD cards doesn't mean they'll switch from Memory Sticks for their own products.
    Also, no class 6? Tsk tsk.
  • 4 Hide
    Ehsan w , January 7, 2010 1:43 AM
    ffs Sony, only took you 16 centuries...
  • -4 Hide
    mlopinto2k1 , January 7, 2010 1:48 AM
    Ehsan Wffs Sony, only took you 16 centuries...
    16 huh?
  • 8 Hide
    jsc , January 7, 2010 3:04 AM
    The memory stick was just what the world needed - another proprietary storage device.

    I'm in almost the same situation. I have an upper end Olympus point 'n shoot. I like everything about it except the xD flash memory that no one else but Fuji apparently uses.
  • 2 Hide
    thackstonns , January 7, 2010 3:15 AM
    Memory Stick pro duo, umd, bluray, betamax, those are the reasons I have never bought Sony anything. They make it real easy for me to say nope. Never a ps1,ps2,or a ps3. Nintendo 64, xbox, xbox 360. Sony could have a machine that allows me to game by raytracing, still wont buy it.
  • 6 Hide
    cadder , January 7, 2010 3:24 AM
    I bought a new digital camera for my wife this past Christmas. I found a Sony model that I liked but I would not buy it because of their stupid memory cards, so they lost a sale.
  • 1 Hide
    Xajel , January 7, 2010 3:27 AM
    so there's no Class 6 or higher... I'm just waiting for Class 10 microSD with 4GB+ size :D 
  • 4 Hide
    eklipz330 , January 7, 2010 3:48 AM
    YES lets get rid of all this proprietary bs, make usb chargers and sd cards STANDARD!!!!
  • 2 Hide
    anamaniac , January 7, 2010 3:50 AM
    thackstonnsMemory Stick pro duo, umd, bluray, betamax, those are the reasons I have never bought Sony anything. They make it real easy for me to say nope. Never a ps1,ps2,or a ps3. Nintendo 64, xbox, xbox 360. Sony could have a machine that allows me to game by raytracing, still wont buy it.

    Sony actually makes some great hardware.
    However, they are quite full of themselves. (Let us use the full potential of our damned PSP's already!)

    Too many vairants.
    memory stick duo, pro duo, micro, SD card and the dozen others etc.
    Give us a damned standard already!
  • 2 Hide
    longerlife , January 7, 2010 3:55 AM
    I was just looking into micro sdhc adaptors that can turn them into a pro duo, in fact there is an adaptor that can turn two micro sdhc's into a single pro duo (and still come out much cheaper than the equivalent). Aparently works well in the PSP.....
  • 0 Hide
    tenor77 , January 7, 2010 5:03 AM
    thackstonnsMemory Stick pro duo, umd, bluray, betamax, those are the reasons I have never bought Sony anything. They make it real easy for me to say nope. Never a ps1,ps2,or a ps3. Nintendo 64, xbox, xbox 360. Sony could have a machine that allows me to game by raytracing, still wont buy it.


    For storage mediums, yes, Sony has a bad track record. Their hardware is still good though. I don't think Blu-Ray will be another betamax but I think Sony's going to find that DD will take over sooner than they expected.

    IMO they're going to see two years of growth followed by rapid decline in physical disk sales. Much like iTunes did to the CD, DVD's and Blu-Ray sales are going to tank.
  • 3 Hide
    haze4peace , January 7, 2010 6:00 AM
    I haven't bought Sony in a long time because of their proprietary and overpriced hardware.
  • 4 Hide
    WheelsOfConfusion , January 7, 2010 6:09 AM
    I have a NetMD mini-disk player. I really really liked it. No skips, no scratches, it was its own disc burner, ran on a single AA for almost a week of regular use and at the time it was cheaper to buy a pack of blanks than buy an MP3 player with equivalent storage capacity. It was smaller and tougher than portable CD players and you cold carry your whole collection around in a case of minidisks, with pocket space to spare. There was a lot to like.
    Their proprietary software for putting music on the device sucks. Horribly. This is pretty much the universal opinion. And putting mp3s on it was convoluted and lossy (had to convert from mp3 to Sony's format, THEN load it onto a MD...). Then there's no support in my non-Windows laptop, which can rip CDs just fine thanks. Finally, MP3 players with flash storage just got cheap enough that I didn't have to put up with Sony's bullshit anymore.

    Thing is, if they had let the system open up a bit I might still be using it. Sony needs to quit shooting themselves in the foot trying to tie everything to their own formats.
  • 2 Hide
    gilbertfh , January 7, 2010 7:16 AM
    Sony and I have a love/hate relationship. I love the products and I hate their customer service and business practices. One example is I bought a new Sony VAIO computer 7 months later it stopped functioning (bad mobo). I had registered it and taken care of everything as soon as I purchased it so I figured I was safe. When I contacted them they wanted to see the origional receipt because the warranty started the date of manufacture otherwise. Well it had been sitting on the shelf for a few months before I bought it I guess and so when I went to claim the warranty it was expired. Sony makes it a practice to not sell hardware for their computers like motherboards and for me to get it fixed I would have to send it in. They wanted to charge me $600+ shipping to fix a computer that should have been under warranty. Pretty frustrating to say the least. Morale of the story buy your Sony products and love your Sony products but don't ever ever lose your receipt :) .
  • 0 Hide
    kartu , January 7, 2010 7:58 AM
    Sony's ebook reader has both MS and SD slots.
  • 0 Hide
    kartu , January 7, 2010 8:02 AM
    You, guys, don't get the whole picture. I bet Sony would gladly kill MS card market, not to do unpleasant choices, whether to support only MS cards and lose customers who hate memory sticks or to support both MS and SD = spend more money on hardware.

    Saying "we kill memory sticks" would anger most loyal customers, who might have invested money into memory sticks.
  • 0 Hide
    belardo , January 7, 2010 12:13 PM
    Memory Stick isn't even marketed much in Japan. Its been mostly for western markets for some odd reasons.

    But yeah, I noticed on some of SONYs new cell phones from last week... SD! It bugged me to spend about twice for the micro-sized MS (M2)card to fit my Sony Phone. Okay, $30 for 4GB back then. :) 


    Guess SONY got smart.

    1 - Sell ONLY Memory stick to only SONY products and make people grumble. or...

    2 - Sell SONY brand SD cards to anyone who wants one? Hmmmmm.
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