Sony will offer Blu-ray Disc (BD) devices in a wide range of product lines and prices and aims to increase the global market share of its BD products from 20% currently to 50% by the end of 2008, according to Sony president and Electronics CEO Ryoji Chubachi at a press conference in Taipei on April 3. DVD and BD currently account for about 80% and 20%, respectively, of global demand for movie discs, Chubachi indicated.

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