Nvidia’s recent introduction of the APX 2500 applications processor indicates that the company is getting serious about its offerings in the smartphone market. However, the company faces stiff competition from established players, including Texas Instrument (TI), Broadcom and Qualcomm, and so will need to leverage its strengths in graphics chip development to carve its own niche in the market. Digitimes recently had a chance to talk to Michael Rayfield, general manager of Nvidia’s mobile business unit, to discuss Nvidia’s outlook and plans for the smartphone market.

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