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iTunes Accepting Red Cross Donations for Hurricane Relief

By - Source: CNet | B 21 comments

Apple lends a hand to the American Red Cross.

As Hurricane Sandy peters out, we're left with the devastation she has left in her wake and a massive (and expensive) clean up effort. The Red Cross already has a relief fund set up and now Apple is getting in on it, allowing donations to be made through its iTunes music service.

CNet reports that the Red Cross now has an iTunes page that allows users to donate from $5 to $200 to the charity. One hundred percent of donations will go to the Red Cross -- Apple is just facilitating the donations through iTunes, and the Red Cross will not have access to your information.

Though it will be a while before we know the full extent of the damage Hurricane Sandy has caused, a recent estimate from IHS Global Insight put the bill at tens of billions of dollars. TIME magazine cites IHS as saying the hurricane could end up costing $20 billion in property damages and $10 billion to $30 billion more in lost business.

*Image via 9to5Mac

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Top Comments
  • 13 Hide
    azraa , November 1, 2012 3:50 PM
    SneakySnakeNo. "One hundred percent of donations will go to the Red Cross -- Apple is just facilitating the donations through iTunes, and the Red Cross will not have access to your information."

    How naive!

    The past, every precedent we have about fundraising from massive corporations, there is always has a little of greed in it. Even if it is 1% share for the usage of their network, its still douchbaggery to call themselves 'caritative'

    Now, 30% as the guy stated is ridiculous, but there has to be something. This stinks like greed from any point of view.
  • 12 Hide
    vaughn2k , November 1, 2012 3:39 PM
    I hope Apple also donates at least 2% of the U$43B they earnd this year...
  • 10 Hide
    ewood , November 1, 2012 4:06 PM
    agentsi1511As much as I want to like this idea, it is still a business. They claim to be non-profit, but the CEO makes well over $1 million a year. This is where all of the donations are going for a "volunteered" driven company...RIGHT... You give blood for free, if you need that blood back... It's well over $1000. I suggest donating to smaller organizations.......None of which are perfect, but are better off than the ARC....


    I couldnt agree more.
Other Comments
    Display all 21 comments.
  • 0 Hide
    mi1ez , November 1, 2012 3:27 PM
    Hope this is implemented for other disasters too...
  • -4 Hide
    SneakySnake , November 1, 2012 3:37 PM
    Please no apple hate in this article. I think we can all agree this is a good thing. 100% of donations are going to Red Cross.
  • 12 Hide
    vaughn2k , November 1, 2012 3:39 PM
    I hope Apple also donates at least 2% of the U$43B they earnd this year...
  • 8 Hide
    azraa , November 1, 2012 3:39 PM
    Dude, if you wanna give a hand for 'cleaning efforts' you just grab a shovel, and get your hands at work with the National Guard, which I think is the organization in charge now. You just ask them where the help is needed and start actually DOING things.

    Donations as always take fragments of the money to the raiser, is a shame people fall for this. True donations are done without intermediates. Heck, true help is given by releasing some pression with WORK from the backs of our volunteers.

    Letting aside that, anyhow every donation is useful, this should be embarrasing for Apple. Taking a little amount of money from every well intentioned people. If they were to help, why not giving out a massive donation for the red cross directly? Scumbags *tsk tsk tsk*
  • 0 Hide
    glasssplinter , November 1, 2012 3:43 PM
    30% of every donation goes to crapple because they cannot lose money on anything.
  • 0 Hide
    SneakySnake , November 1, 2012 3:45 PM
    glasssplinter30% of every donation goes to crapple because they cannot lose money on anything.


    No.

    "One hundred percent of donations will go to the Red Cross -- Apple is just facilitating the donations through iTunes, and the Red Cross will not have access to your information."
  • 13 Hide
    azraa , November 1, 2012 3:50 PM
    SneakySnakeNo. "One hundred percent of donations will go to the Red Cross -- Apple is just facilitating the donations through iTunes, and the Red Cross will not have access to your information."

    How naive!

    The past, every precedent we have about fundraising from massive corporations, there is always has a little of greed in it. Even if it is 1% share for the usage of their network, its still douchbaggery to call themselves 'caritative'

    Now, 30% as the guy stated is ridiculous, but there has to be something. This stinks like greed from any point of view.
  • 10 Hide
    agentsi1511 , November 1, 2012 3:56 PM
    As much as I want to like this idea, it is still a business. They claim to be non-profit, but the CEO makes well over $1 million a year. This is where all of the donations are going for a "volunteered" driven company...RIGHT... You give blood for free, if you need that blood back... It's well over $1000. I suggest donating to smaller organizations.......None of which are perfect, but are better off than the ARC....
  • 8 Hide
    SneakySnake , November 1, 2012 4:00 PM
    azraaHow naive!The past, every precedent we have about fundraising from massive corporations, there is always has a little of greed in it. Even if it is 1% share for the usage of their network, its still douchbaggery to call themselves 'caritative' Now, 30% as the guy stated is ridiculous, but there has to be something. This stinks like greed from any point of view.


    Fair. You sir are correct.
  • 10 Hide
    ewood , November 1, 2012 4:06 PM
    agentsi1511As much as I want to like this idea, it is still a business. They claim to be non-profit, but the CEO makes well over $1 million a year. This is where all of the donations are going for a "volunteered" driven company...RIGHT... You give blood for free, if you need that blood back... It's well over $1000. I suggest donating to smaller organizations.......None of which are perfect, but are better off than the ARC....


    I couldnt agree more.
  • 7 Hide
    brada_44 , November 1, 2012 4:13 PM
    Shame on you Apple. You easily make enough money to donate enough to clean up the whole mess and barely notice it on the bottom line.
  • 7 Hide
    john_4 , November 1, 2012 4:18 PM
    The Red Cross is a bloated piece of crap. Their regional bosses all making six figure incomes from your donations while lying and saying they do their job to help people. Might as well unionize the Red Cross, then they could take 1/2 their proceeds and donate/campaign for the DemocRATS too.
  • 6 Hide
    glasssplinter , November 1, 2012 4:22 PM
    SneakySnakeNo. "One hundred percent of donations will go to the Red Cross -- Apple is just facilitating the donations through iTunes, and the Red Cross will not have access to your information."


    True that the 30% was overstated but they aren't even matching your donation. What would a 50% matching donation cost them? A drop in the bucket...

    If you think crapple is doing this for "the common good" step back and take a good look at how corrupt all of these "non-profit" orgs are. They are doing this because it costs them absolutely nothing and they are going to get great PR out of it, plus a nice little cut I'm sure for setting it all up. You can't even use store credit to donate so what does that tell you?

    Like the guy above stated you give blood for free and yet they charge you crazy $'s for it. If you donate you should be able to get at least that much back for free.
  • 6 Hide
    ddpruitt , November 1, 2012 4:56 PM
    If Apple really cared they wouldn't put so much effort into dodging taxes, cheap inhumane labor, etc.

    It's just there to make Apple money (although to be fair every company does this)
  • 4 Hide
    azraa , November 1, 2012 6:43 PM
    @ last comment:
    Sure every company is in their right to pursue profit.
    That the very foundation of a neoliberal economic system
    But there is a word that differenciates the way:

    Ethics.
  • 2 Hide
    livingthedream , November 1, 2012 6:57 PM
    Nice to see Apple giving the Red Cross some room on their platform for donations. It would have been even nicer if they matched what was brought in. Times are tough at Apple Corp...
  • 5 Hide
    house70 , November 1, 2012 7:35 PM
    Prolly they gonna keep the same commission as for apps.
  • 6 Hide
    renosablast , November 1, 2012 8:28 PM
    "100% of donations go directly to the Red Cross" -- who then spends 61% of the donations on salaries and perks for staff and for "administration". Red Cross CEO is paid nearly a MILLION DOLLARS A YEAR and lifetime healthcare for her and her family -- to run a CHARITY!!

    Give to the Salvation Army instead if you really want the bulk of the money to do some good.
    Red Cross and United Way are loaded with "staff' that just have their hands in the cookie jars.
  • 1 Hide
    ben1680 , November 1, 2012 11:15 PM
    Why iTunes store credit cannot be used to make donation? Because Apple didn't want to donate any cent from the money already kept in their pocket. Instead they ask people to donate...
    More people out there need to wake up and realise that there is nothing good about Apple as a company. They have multi billion dollars in their coffers, yet they've donate nothing.
  • 1 Hide
    fb39ca4 , November 1, 2012 11:55 PM
    Is Apple taking the usual 30% cut like everything else on iTunes?
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