Apple lends a hand to the American Red Cross.
As Hurricane Sandy peters out, we're left with the devastation she has left in her wake and a massive (and expensive) clean up effort. The Red Cross already has a relief fund set up and now Apple is getting in on it, allowing donations to be made through its iTunes music service.
CNet reports that the Red Cross now has an iTunes page that allows users to donate from $5 to $200 to the charity. One hundred percent of donations will go to the Red Cross -- Apple is just facilitating the donations through iTunes, and the Red Cross will not have access to your information.
Though it will be a while before we know the full extent of the damage Hurricane Sandy has caused, a recent estimate from IHS Global Insight put the bill at tens of billions of dollars. TIME magazine cites IHS as saying the hurricane could end up costing $20 billion in property damages and $10 billion to $30 billion more in lost business.
*Image via 9to5Mac
How naive!
The past, every precedent we have about fundraising from massive corporations, there is always has a little of greed in it. Even if it is 1% share for the usage of their network, its still douchbaggery to call themselves 'caritative'
Now, 30% as the guy stated is ridiculous, but there has to be something. This stinks like greed from any point of view.
I couldnt agree more.
Donations as always take fragments of the money to the raiser, is a shame people fall for this. True donations are done without intermediates. Heck, true help is given by releasing some pression with WORK from the backs of our volunteers.
Letting aside that, anyhow every donation is useful, this should be embarrasing for Apple. Taking a little amount of money from every well intentioned people. If they were to help, why not giving out a massive donation for the red cross directly? Scumbags *tsk tsk tsk*
No.
"One hundred percent of donations will go to the Red Cross -- Apple is just facilitating the donations through iTunes, and the Red Cross will not have access to your information."
How naive!
The past, every precedent we have about fundraising from massive corporations, there is always has a little of greed in it. Even if it is 1% share for the usage of their network, its still douchbaggery to call themselves 'caritative'
Now, 30% as the guy stated is ridiculous, but there has to be something. This stinks like greed from any point of view.
Fair. You sir are correct.
I couldnt agree more.
True that the 30% was overstated but they aren't even matching your donation. What would a 50% matching donation cost them? A drop in the bucket...
If you think crapple is doing this for "the common good" step back and take a good look at how corrupt all of these "non-profit" orgs are. They are doing this because it costs them absolutely nothing and they are going to get great PR out of it, plus a nice little cut I'm sure for setting it all up. You can't even use store credit to donate so what does that tell you?
Like the guy above stated you give blood for free and yet they charge you crazy $'s for it. If you donate you should be able to get at least that much back for free.
It's just there to make Apple money (although to be fair every company does this)
Sure every company is in their right to pursue profit.
That the very foundation of a neoliberal economic system
But there is a word that differenciates the way:
Ethics.
Give to the Salvation Army instead if you really want the bulk of the money to do some good.
Red Cross and United Way are loaded with "staff' that just have their hands in the cookie jars.
More people out there need to wake up and realise that there is nothing good about Apple as a company. They have multi billion dollars in their coffers, yet they've donate nothing.