4. Pity Poor Telewood

In fact, Tellywood is becoming the loose change of the digital living industry. According to Parks Associates most of the money ($229 Billion) will be spent on broadband and communications services by 2010. This will be followed by PC/CE platform sales of about $35 Billion. Digital entertainment will account for a paltry $10 Billion. Ok it isn't paltry but in the scope of life???

It is becoming so insignificant that Tellywood should be a non-issue to the industry. But they still wield tremendous clout as they threaten to "withhold" their content unless folks fall in line.

So the PC industry - OK Microsoft & Intel - has delivered the ideal everywhere, anywhere, anytime solution.

With typical loving spin the consumer has a PC-organized play solution Tellywood can live with.

So consumer's have been given a gift...a solution that is ideal (Figure 4).

Figure 4 - The promise of entertainment content you can enjoy at home, in your car, on your notebook at the office or school, on your portable player is irresistible. As with every scientific endeavor there is also a dark side and in the PC/CE arena it's called DRM (Digital Rights Management). - Courtesy Microsoft.

Oh sure to you it looks like four piles of parts that are somehow supposed to work together and become a breathing part of your home/personal entertainment solution.

But just listen to the doctor:

Sort of gives you a warm fuzzy doesn't it? Something you want to take home to show your spouse? Something you want to introduce to the kids? Something you can't wait to share with your parents, in-laws, neighbors?

Of course that's just in the house. That's not on your portable entertainment device you watch, plug into your ears.