More chatter about Google's upcoming social "additions" has appeared, revealing the project's name to be "Emerald Sea" for now, as sources suggest that the name changes as the project matures. Eventually Google will be required to pick a final name, and currently it's reportedly set at "Google +1" or "Google Plus One," not the "Google Me" name the press has used throughout the year.
One source informed TechCrunch that the name is derived from some of the project's functionality. It's speculated that the +1 means Google users aren't doing something alone on the web, but it's also speculated that it's Google's version of "Retweet" and "Like." Either way, it's far better than "Google Me" which sounds like an invitation to dig up every bit of information possible.
Another source is reporting that Google is considering using the name "@Google" or "At Google." This may not be the wisest decision, as it's seemingly a direct rip-off of Twitter's popular syntax. If anything, the search engine giant needs to stick with the naming scheme used in other services like Google Reader, Google Buzz, Google Mail and so on. Google Connect wouldn't be too shabby of a name, or perhaps Google Mix.
Ultimately Google +1 may be the likely candidate. Sources report that the social "addition" will come in the form of a toolbar that will appear across many of Google's services. As it stands now, it won't come in the form of a toolbar in Chrome, but instead will be a Chrome extension. One primary goal is to get other websites to incorporate +1 alongside competing social widgets like Facebook's Like button.
But as previously reported, there are possible disagreements on the design, purpose and execution of the project. One unnamed source claims that the whole project is disorganized, littered with "too many different teams working in parallel or in conflict." Google VP Vic Gundotra is said to be leading the project, but now Google co-founder Sergey Brin is reportedly involved. This may be where the disputes originate as the two bang out the details and perfect the project's overall backbone.
Previously it was estimated that Google Me-- or rather Google +1-- would launch in Q4 2010. Obviously that hasn't happened, and now the launch is expected to take place in March or April 2011. Google’s intention was never to launch a stand-alone social website, but to include social aspects to current services. With reports of internal disputes and Brin's involvement, it sounds like Google wants to hit the nail on the head this time, and not suffer a blow below the belt like it did with Google Buzz and Google Wave.