Although international vendors of desktop and notebook PCs, in their road maps of product development to promote Blu-ray Disc (BD), expect ODM/OEM makers to gradually reduce their quotes for BD drives, sources in Taiwan’s optical disc drive industry indicated that increased costs for pick-up heads (PUHs) and other components may render the expectations practically impossible. PC vendors are forecasting a price drop of 7-10% a quarter, with the price level for the fourth quarter of 2008 expected to be 30% lower than current prices, the sources noted.

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