At least this didn't go to the EU they would have fined them for the use of a incorrect word and forced them to give the customers other manufacturer's tv mane in a list.

WOW... I didn't know that.. I was mislead

I give up on the UK.

Plasma TVs are also not made with blood plasma harvested from young children in third world countries. I was very displeased to find this out after I purchased one, so I'm going to sue the TV manufacturer in the UK for misleading me.

[citation]Obviously, the ASA didn't buy the claims[/citation]
Now, that is an opinion, that I agree with.

^+20 hellwig

That was perfect.

haha, no doubt.

Every commercial is misleading! ever see a car commercial who advertised gas millage that is achievable by a normal NON senior driver? Every Apple commercial?

As a consumer, I do my research before purchasing electronics I do not know everything about... A TV for instance, I will be doing a lot of reading before dumping 1-2k on my next one to make certain i get what i want.

Well if a person is stupid enough to just buy a TV without any research they deserve to be screwed.

the consumers are stupid. some of them think that LCD PC Monitors are Plasma. They can't explain the differences between CRT , LCD and Plasma, and now they have LED, something new, they don't know what stands behind L-E-D.

totally fair. i had thought after seeing the ad that the tv was one of the new gen OLEDs or something. knowing that its actually just an LCD with lcd 'technology' would stop me from buying it.

Isn't the way a TV looks a lot more important than what technology is behind it?

I completely agree with ASA, it was misleading. I saw a commercial for one and thought 'Whoa, whoa, wait. When did they introduce -LED- TVs?'

Good on ya, ASA.

I'm glad at least one government is doing something about it, others should too. It's false advertising and most people believe that they aren't actually LCDs. I was trying to prove that it was just the backlight a few months ago and couldn't even find a footnote on the Samsung advertising website that told the truth.

Give me a Break :-} Name one single commercial that isn't misleading

(waits)

The Axe Commerical you spray it and women come running from miles around (Ya Only if you spray it while wearing your Black Amex Around your Neck and driving a Lamborghini)

Gobble Sticks a Turkey treat for Children it implies that all other treats for kids will have them bouncing of the walls like a pinball
my 15Year Old doesn't bounce in fact I don't think he would bounce if you put 4 million volts to him.

Rich Chocolate ovalten(SP) you open that up and the all the kids on your block come running to your home (I purchased it once about two years ago it grew mold long before it was ever used up.

I could rattle off on this topic all day but I will close by saying GET a LIFE all TV commericals LIE!

Plasma is just an ionized gas...

Actually, the name plasma tv is accurate. Plasma is a state of matter, kind of like a gas. In plasma tv's, a gas is excited into plasma.

I was initially surprised when Samsung wanted US$3000+ for a 52" LED TV. But looking at how much company is asking for 60W LED light bulb, I could understand the expense. Later on, I realized that Samsung is not totally using LED on those TVs, I just walked away and not even considered buying those LED TVs. Case closed!

I have to agree with the UK's Advertising Standards Authority. People will be misled in believing its an actual LED display, when in fact LED part of the TV is only the back light.

Its still an LCD tv.

Yes because we should always do weeks of research just to buy a hair pin ... what if it's not what it says it is, I must research on the internet to see what others think of the hair pin, if I'm a fool not to research then I deserve to be screwed over a hair pin.

No, this is wrong, you should be able to go to a store see a TV set and buy it, "IF you like it" without spending days/weeks of your precious time for a mere consumer product, a simple object, it should be crystal clear what that product does and how it does it, and not waste my valuable time on nonsense like discovering if a company is trying to screw me over.

The world has definitely taken a wrong turn somewhere.

Good job, UK!

Good, I agree, This is totally misleading, especially if its not even local dimming. they didn't call LCD TVs "CCFL TVs" before led backlightling did they?
OLED tvs will be a MUCH bigger step forward over LED backlit LCD tvs compared to the difference between LED backlit and CCFL backlit LCD tvs.

yet with the name progression simply being LCD -> LED -> OLED tv, which do you think the consumer is going to think was the greatest leap forward?

I mean MAYBE the sony RGB local dimming set, but these aren't even local dimming! they are nothing like a real LED tv, and I'm glad one of these European government bodys had enough technical knowledge to penalize someone for a valid reason. as opposed to the EU vs MS cases.

If there was TV technology that used the blood of innocent children and was therefore called Plasma TV before plasma TVs came out, they would have been in the same boat as samsung is now.

...Yeah, I heard Apple was going to make TVs, that should be their slogan. :-P

This is the same as notebook's with "LED displays". I work at a local PC shop in WI and we sell a lot of hardware and systems. I had to check out a customer a few months ago, and he wanted to see his "cool LED display", and proceeded to set it up in the front of the store. I kind of looked at him like... yeah... LED display. He proceeds to ask me about how they make the LED's so small... and I proceed to tell him.. uh, it's actually LED Back-lit, not an LED display, sorry? Let's just say he made a big shit about it and almost wanted his money back because "everyone else's LCD's were made of LED's... " lol

Vow and no trillion dollar fine ? How could've EU missed that

About damn time they crack down on those ads. I have been telling lots of friends about the actual technical difference when they spend $1500 more than LCD TVs and then brag about it!

yeah, those advertisers can be a clever lot with all their suggesting and equivocating and nudging making you think a thing is a certain special thing or works a certain special way, even when ... its not quite true. but ad agencies and their corporate sugar daddies usually leave themselves a way out with an asterisk and some small print or by explaining their double meaning later and acting like, "What? You thought that? No. We didnt mean /that/. Only the slight and the infirm would believe /that/."

it may also be interesting to note in the Samsung product packaging (the box they come in) for their "LED TVs" i recently spied at a local Best Buy the 'L' and the 'E' and the 'D' were each stylized specially and the E was printed so each right-facing "leg" of the 'E' was in a different color, can anybody guess which colors? yep. Red, Green and Blue. RGB. further adding to and reinforcing the wrong idea you might already have in your head that LEDs are being used to "color" the display when they arent.

no doubt about it, though, i still want one. the LED-backlit LCD tvs have really pretty displays and are oh-so-sexy and thin (some examples less than an inch thick). but i'm also glad someone, somewhere occasionally steps in and says "Ah, wait a minute ... not so fast." to corporations and their shills.

What did I just read?

Please name any obviously wrong EU wide decision of this kind.

I doubt people care or even know what and LED TV is.

Lol, I was about to start a rant about the common agricultural policy. Then I realised this didn't really fit your terms. +1 To you.

Cost of hairpin: less than $1. Life expectancy: maybe a few months, if you don't lose it.

Cost of LED LCD TV: $2,500+. Life expectancy: 10 years+

Dunno about you but I would definitely research something that costs over $2,500 as opposed to a disposable hairpin for less than a buck.