Trent Reznor, Beats by Dre Partner for Streaming Service
NIN frontman looks to take on Spotify with the help of Beats by Dre.
In the four years since Monster has been manufacturing Beats by Dre headphones, Dre's line of premium headphones have been insanely popular. Despite their high price tag, the brand has become one of the bigger names in the industry and was designed on the premise that good music requires good headphones. Now it seems Dre has set his sights on another aspect of the music industry: Streaming.
Earlier this year, Nine Inch Nails frontman Trent Reznor revealed to fans that he was working on something special with Beats by Dre. According to Pitchfork, Reznor revealed a little bit more about that project during a recent profile with The New Yorker. Reznor said that he's currently playing a part in the design of a new music streaming service. Dubbed Daisy, the service is scheduled for launch early next year.
Pitchfork cites Reznor as describing the service as a "platform in which the machine and the human would collide more intimately." Daisy would provide intelligent curation and both computer-generated suggestions ("[using] mathematics") as well as suggestions from "connoisseurs."
Reznor compared the new service to Spotify, but didn't talk about the price model Daisy will employ. For example, Spotify has both free and paid tiers, and the former is ad-supported. Right now, there's no details on whether Daisy will be offered on a subscription basis, will charge per song, or will be an ad-supported service. While the service and technology behind it will a be a key factor in Daisy's success, the cost to the consumer will be one of the biggest factors.