Eidos: No Posting Review Scores of Tomb Raider Underworld

By Kevin Parrish, published on November 24, 2008 at 5:10 AM
Source: Tom's Guide | Keywords: , , ,
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There’s nothing worse than publishers influencing/bribing editors, but there’s something to be said when reviews can’t be published if rated under a certain score.

Sometimes a zesty cleavage can't save you from editorial doom (but it helps)Is that the story here? Yes and no. What Eidos wants is a chance for Tomb Raider: Underworld to sell itself over the weekend before editors pounce and sway possible consumers. But it’s hard not to feel a sense of dread when publishers lay down the law about what can and cannot be said about their final product; betas and press builds are understandable, but not products than can be freely bought over the counter. If anything, 2008 was an excellent year to show just how nasty publishers can be towards editors, Eidos included.

This time around, however, Eidos is asking British gaming sites to not post reviews of Tomb Raider: Underworld until Monday if scores are lower than 8.0 (Twitter source). This in itself may not seem like a big deal, but the fact that the company wants to filter opinions makes one question just how confident Eidos feels in regards to Tomb Raider Underworld. According to Metacritic, the game’s current scores are just below average, with a 76 for the Xbox 360 version, 68 for the Wii and 77 for the PlayStation 3 edition. Most sites seem to have ignored the plea, with IGN (75), 1UP (75), GamePro (70), GameSpot (70) and GameSpy (60) serving as just a handful who loaded their reviews this weekend.

“We’re trying to manage the review scores at the request of Eidos,” a representative (ala Barrington Harvey) for Eidos told videogaming247. “Just that we’re trying to get the Metacritic rating to be high, and the brand manager in the US that’s handling all of Tomb Raider has asked that we just manage the scores before the game is out, really, just to ensure that we don’t put people off buying the game, basically.”

But then Barrington Harvey, Eidos’ PR company in the UK, turned around and released a statement in regards to the whole matter, changing their tune and saying that the company has no position to tell editors what they can and cannot say. If any kind of NDA was involved, it was the one where editors with advanced copies could not post reviews before 5:00 p.m., Wednesday, 19 November 2008.

"As you can clearly see from the scores posted so far, Barrington Harvey has no issue with scores of below eight out of 10 being posted online," said Simon Byron, one of Barrington Harvey’s directors in an email to videogaming247. "The Eurogamer review in questions caused “problems” in so much as it originally contained a couple of minor factual inaccuracies which, to its credit, the site has quickly rectified and addressed (without, quite rightly, changing the context of the review)."

He goes on to state that websites are entirely in their rights to post whatever score they want and that no establishment is under any kind of obligation to delay the review. So what was the reasoning behind the Twitter comment? It could merely be some way to spark a little controversy on behalf of the game, to have journalists ramble on about publisher conspiracies and an attempt to stifle an editor’s freedom of speech.

Then again, we like a little drama too, that’s why all editors have complimentary copies of The Weekly World News (now included in the all-new Sun!)

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Comments

eklipz330 11/24/2008 1:27 PM
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lol @ phayl

any1 buy this game? i never really got into tomb raider.. but yeah, eidos should feel stupid about this, the people who check reviews of games most likely would discover this news, and it would STILL hinder their purchase

Pei-chen 11/24/2008 2:26 PM
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Scores of 60~80 aren't bad, I have seen plenty of 40~50ish games released. BTW, where is the next Hitman Eidos?

NuclearShadow 11/24/2008 4:47 PM
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What they are asking makes no sense to be honest. Reviews of games are suppose to be a helpful way of choosing what games to buy to avoid wasting money on a bad game. If the review isn't given before or even at least with the release of the game then whats the point?

The fact that Eidos is even asking such a thing even more so only requesting bad scores to hold off just shows that they have no confidence in the game and if they don't then why should we?

I've been thinking for years now that maybe I should start my one game review site that is 100% honest but the problem is even if I become popular and trusted I doubt any company would give me a copy to review a game in fear that I may give it a low score. Causing me to have to buy every single game myself and have late reviews. Which would certainly make it all end in failure. It seems that honesty and game reviews just don't mix anymore. While someone like Yahtzee is both popular and honest his reviews are late and doubtfully ever stop the sales of horrible games. His success comes from his humor which The Escapist uses for popularity. Basically he makes us laugh at the games we already bought...

hellwig 11/24/2008 6:56 PM
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I'm confused as to what Eidos was thinking. If people look to reviews to make their decision about buying a game, won't they wait till the reviews come out? If people were planning to buy a game the weekend it comes out, then they obviously didn't care what the reviews might have said. I mean, were people waiting in line for the game, but also chekcing websites on their phones to see the reviews? "Oh man, I've been in line 4 hours, but oh, whats this, GamerReviews.org gave it a 79? Well hell, guess I should just go home." Back when I actually read game reviews, it was in magazines like PCGamer, now how delayed were those?

blackened144 11/24/2008 7:36 PM
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I clicked the link to the source in the article and it seems like this is just a random person asking this. Where does the original request state that this is the official position of Eidos?

NuclearShadow 11/25/2008 3:41 AM
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Actually hellwig many of those reviews from PCGamer were before the game was released. They would get reviewer copies of the game. I recall that very magazine being upset when they weren't allowed to review Doom 3 ahead of time (the excuse was piracy concerns but I think we all know what the real reason is) This caused their review to be a month late.

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