Apple CEO Tim Cook Publicly Apologizes for Apple Maps

Back in June, Apple announced that it would be leaving Google Maps behind when iOS 6 finally launched in the fall. However, when the mobile OS became available for download last Wednesday, many users found the mapping software to be quite bugged. Tim Cook this morning apologized to users for Maps' imperfections via an open letter posted to Apple's website.

Cook gave a similar explanation to the one we heard from an Apple spokesperson last week: That the application will get better with time and use. However, he also said that Apple was 'extremely sorry' for the frustration caused to customers and advised users to download alternatives while they wait for Apple Maps to improve. Bing, MapQuest and Waze were all named as options available via the App Store, however, Cook also highlighted the web versions of Google Maps or Nokia Maps as viable alternatives.

Check out Cook's full letter below:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple's CEO

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  • billybobser
    "At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment."

    I mean, it's not like it was a bug that made it through testing. It was outright rubbish and they took for granted their fanbase.

    Nobody needed a new iphone right now, and the features are pathetic. Bigger chip, more power, bigger screen to hide bigger battery to compensate for power hunger. I even felt insulted when "it's the best thing to happen to the iphone since the iphone". Marketting really had to dig deep for this shocker.
    24
  • Ragnar-Kon
    I'm gonna have to give Tim Cook props on this one. Not only did he apologize, but he didn't bother sugar coating it, AND he pointed out several solutions customers can use that are honestly direct competitors with Apple.

    Very un-Apple like of him.
    20
  • jojesa
    I love this one:
    iOS users with the new Maps have already searched for nearly half a billion locations.
    Because users where unable to find where they were going or what they were looking for.
    The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
    Users of iOS 6 = Apple guinea pigs
    14
  • Other Comments
  • jaquith
    I remember how bad Google maps were and often had to use Yahoo, of all things, maps. Give it time and if and when you find a problem then 'Report' the error. Personally I use MotionX GPS Drive, and it beats them all.
    -14
  • billybobser
    "At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment."

    I mean, it's not like it was a bug that made it through testing. It was outright rubbish and they took for granted their fanbase.

    Nobody needed a new iphone right now, and the features are pathetic. Bigger chip, more power, bigger screen to hide bigger battery to compensate for power hunger. I even felt insulted when "it's the best thing to happen to the iphone since the iphone". Marketting really had to dig deep for this shocker.
    24
  • jojesa
    I love this one:
    iOS users with the new Maps have already searched for nearly half a billion locations.
    Because users where unable to find where they were going or what they were looking for.
    The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
    Users of iOS 6 = Apple guinea pigs
    14