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Rumor: Apple's HDTV Will Feature Siri Control

- By - Source : The New York Times

Steve Jobs' "I've finally cracked it" comment was referring to using Siri as a means to access content on a television claims an Apple insider.

An unnamed source close to Apple told the New York Times that Steve Jobs' comment of "I've finally cracked it" was referring to the use of Siri on an HDTV, not to an actual TV set.

According to the report, Apple engineers and designers have been struggling for years to create a new interface for TV and replace the remote control. The goal is to give consumers a way to choose content on their television screen just as easily as they do on the iPod Touch, iPhone and iPad. Developing alternative remote idea concepts like a wireless keyboard/mouse combo or using an iOS device as a remote just hasn't produced the desired results.

The "I finally cracked it moment" came when Apple realized that you could simply talk to the TV, thus Siri was conceived. Unlike Kinect which not only includes voice commands but actual hand gestures, Apple's Siri supposedly will allow the couch potato to simply say "put on the last episode of Gossip Girl" or "play the local news headlines" or "play YouTube videos of cute cats falling asleep."

Nick Bilton of the New York Times claims that he's followed the clues of Apple's upcoming HDTV for over a year. "At the time [I first heard about the plans], an individual who has knowledge of Apple’s prototype supply chains overseas told me they had seen some 'large parts floating around' that belonged to Apple," he writes. "This person believed that it 'looked like the parts could be part of a large Apple television.'"

Later one Apple employee admitted that a television is a guaranteed product for Apple, that Steve Jobs thought the television industry was broken -- a sentiment Jobs even reiterated in his biography, saying that an Apple-based television would have "the simplest user interface you could imagine." Even more, executives reportedly knew as far back as 2007 that the company would eventually make a dedicated TV.

"This realization came shortly after the company released the Apple TV, a box that connects to any manufacturer’s television to stream iTunes content," Bilton reports. "Consumers did not flock to the Apple TV, and rather than abandon the project, Apple began calling it a 'hobby.'"

So far an actual release date is up in the air. The television project has yet to incorporate Apple's ultra-thin innovation into TVs, and there's indication that the company may actually wait until the price of large displays fall given that an Apple television would play host to additional electronics. Still, there's a possibility consumers will see an announcement by late 2012 and an actual product release by 2013.

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AbdullahG 10/28/2011 11:12 PM
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"Put on Jersey Shore, Siri."

"I cannot let you do that."

"What the...Please put on Jersey Shore, Siri."

"No."

"Why aren't you listening to me?"

"Why the hell aren't you using a remote lazy?"

busuan 10/28/2011 11:18 PM
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Now some people could really talk dirty to their TV... or not.

molo9000 10/28/2011 11:19 PM
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This is going to be awesome, if it works.

I really hope they inlcude Siri with the AppleTV set-top-box as well. Really don't want to invest the kind of money Apple would want for a whole TV.

mcd023 10/28/2011 11:27 PM
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if they have it able to stream content from iTunes, like WM12 does, then that'd be killer. They'd also have to have a direct input just in case ppl are making a bunch of noise and Siri can't hear you.

Anonymous 10/28/2011 11:38 PM
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Siri was not invented by Steve Jobs. He bought a commercial rendition of the ongoing software research by DARPA, SIR International, MIT and others. Please stop reinventing history as a marketing tool. The man's achievements are great without such false attributions.

soo-nah-mee 10/28/2011 11:47 PM
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mcd023 :
...just in case ppl are making a bunch of noise and Siri can't hear you.

Maybe it'll have a mic on the remote so the functionality will be similar to iPhone.

Anonymous 10/28/2011 11:52 PM
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could my dog's growl turn the set on and his bark select his favorite channel.....you know, like when i am at work or passed out on my couch.

NightLight 10/29/2011 12:15 PM
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why hasn't anyone else copyrighted this yet!

jsheridan 10/29/2011 12:20 PM
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couldn't the commercial demonstrating the new device (presuming you already have it) change the channel accidently or do whatever commands they are showing in the commercial? Hopefully the sounds emitted from the tv shows won't interfere with the person trying to watch the tv

captaincharisma 10/29/2011 12:25 PM
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AbdullahG :
"Put on Jersey Shore, Siri.""I cannot let you do that.""What the...Please put on Jersey Shore, Siri.""No.""Why aren't you listening to me?""Why the hell aren't you using a remote lazy?"



no it does you a favor by not putting on Jersey Shore to prevent you from lowering your IQ
anymore


santfu 10/29/2011 12:26 PM
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It's a nice idea. Siri needs to be totally flawless for it to be a success though (not the current Siri)

ojas 10/29/2011 12:57 PM
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Great. Now you can talk to your iTV. The iDiot box just got more iDiotic.

Anonymous 10/29/2011 12:57 PM
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That's it.... the BIG idea? is a tv you have to talk to???

I can think of few things more annoying than having to talk to a TV, when a remote is really easy to use...

Anonymous 10/29/2011 1:25 AM
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To be honest, I don't want to go hoarse talking to my electronics all day. To me, typing quietly without anyone around me forced to know what I'm up to is much more convenient. Plus, it's annoying enough listening to people talk on their phones. Now we have to listen to them talk AT their phones in a restaurant?

Anonymous 10/29/2011 1:37 AM
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How is a remote easier for "play me the last episode of ..."?

I've found Siri very handy for dealing with "smart" requests

buttons have their place and use, and so does Siri

halcyon 10/29/2011 1:49 AM
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If they get this right, and they're more likely than their competition, this could be really neat. However, it'd take some getting used to. ...or not. "Siri, please play Star Wars, Episode 4" "Yes, Halcyon..."

Okay, I guess I could get used to it.

docken02 10/29/2011 4:04 AM
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Sounds like a typical Apple product. Siri being "re-invented" and put into a HDTV for the iSheep masses. If this is true and put into production, how the heck do you change the channel when you are watching the TV on low volume and need to be quiet? I will stick with my current HDTV and remote thank you. Or at least until someone comes out with a mind reading TV, although that could be problematic. "Honey, I swear, I don't know why it keeps going to the Playboy channel!"

justxeno 10/29/2011 4:16 AM
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Probably been said before, have they got the patent for talking approved yet ?

tanjo 10/29/2011 4:41 AM
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Wow! I guess you'll be shouting at your TV since you'd be at least 6-10 ft away from it.
"SIRI, START SURFING CHANNELS!. ... ... ... ... STOP!" Unless they make the iP4S a remote app which they'd surely do.

It should have acoustic echo cancellation... Nobody wants the TV to command itself.
You're like "Siri..." then someone in the show says "shut up!" then the TV goes mute.

De5_roy 10/29/2011 4:53 AM
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using siri in apple tv will be like telling ass to change channel.

eddieroolz 10/29/2011 6:59 AM
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From my 5-minute experience with Siri in a noisy bar today, I must say I'm worried about the future of controls. Siri was utterly useless.

Lekko 10/29/2011 9:27 AM
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"siri, play that one youtube video where the guy gets hurt."

*TV melts*

del35 10/29/2011 4:17 PM
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Yeah.... So why is this important? It is trivial to do that.

ericburnby 10/29/2011 8:46 PM
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docken02 :
Sounds like a typical Apple product. Siri being "re-invented" and put into a HDTV for the iSheep masses. If this is true and put into production, how the heck do you change the channel when you are watching the TV on low volume and need to be quiet? I will stick with my current HDTV and remote thank you. Or at least until someone comes out with a mind reading TV, although that could be problematic. "Honey, I swear, I don't know why it keeps going to the Playboy channel!"


I use Siri for the stuff where it excels on my iPhone (like setting reminders or scheduling appointments). Siri is not designed to do everything for you - some things are just quicker the old way.

eddieroolz :
From my 5-minute experience with Siri in a noisy bar today, I must say I'm worried about the future of controls. Siri was utterly useless.



I don;t know what's more useless - using Siri in a bar or the person who actually thought it might work in a noisy bar.

demonhorde665 10/30/2011 2:38 PM
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Anonymous :
Siri was not invented by Steve Jobs. He bought a commercial rendition of the ongoing software research by DARPA, SIR International, MIT and others. Please stop reinventing history as a marketing tool. The man's achievements are great without such false attributions.


good luck fighting that bit of rewriiten history, you knwo somethign taht has bugged me for ages no is the way hsitory credits thomas edision with inventions taht Tesla DID FIRST and many eayrs ahead of of edisiona dn often BETTER.

for isntance tesla came up with light bulbs and florescent bulbs years before edision yet history says edison invented the light bulb how screwed up is that !

antoerh thing is the way we use electricity , edision firstr suggested a DC method of currrent , to power homes DC method was dirty and sloppy though, and would have required a lot more powerstations to maintain , Tesla put forth the idea of AC methods which is what we wound up using yet edision is called the "father" of electricty , it's just mind boggling why the media likes to record false history like this. i can imagine the future 100 years from now where general media and highschool books teach that steve slobs came up with all this stuff , but if you dig deeper into higher education you'll get the real story behind it all just like the whole Edision and Tesla thing today. ... me i'm still waiting for Tesla's wireless power idea to become a wide spread reality

xerroz 10/30/2011 3:24 PM
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Siri is the biggest gimmick ever created. Piece of shti Apple. Only idiots will pay $3000 for a HDTV worth $500

watcha 10/30/2011 3:25 PM
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Anonymous :
Siri was not invented by Steve Jobs. He bought a commercial rendition of the ongoing software research by DARPA, SIR International, MIT and others. Please stop reinventing history as a marketing tool. The man's achievements are great without such false attributions.



Who cares who created it? All consumers care about is what they can do with their devices.

Apple at least had the initiative to see the potential in Siri and make an investment in it. An initiative not matched by any other company.

I didn't see anyone claiming Apple created it anyway?

watcha 10/30/2011 3:27 PM
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pdxuser :
To be honest, I don't want to go hoarse talking to my electronics all day. To me, typing quietly without anyone around me forced to know what I'm up to is much more convenient. Plus, it's annoying enough listening to people talk on their phones. Now we have to listen to them talk AT their phones in a restaurant?



The whole point of this article is about using Siri to change the TV channel, to play media, etc. Such as, 'Play Sopranos Episode 1', or 'Play Sopranos from where I was last watching'. That's one sentence. Unless you're outrageously anti-social, that isn't going to make your voice go hoarse, and it's significantly more convenient than using a remote control.

watcha 10/30/2011 3:28 PM
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xerroz :
Siri is the biggest gimmick ever created. Piece of shti Apple. Only idiots will pay $3000 for a HDTV worth $500



There is a reason Android developers and users have spent the last few weeks desperately trying to convince the world that the less competent Android alternatives to Siri are as good.

People like it. Don't get angry about it.

halcyon 10/30/2011 3:39 PM
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xerroz :
Siri is the biggest gimmick ever created. Piece of shti Apple. Only idiots will pay $3000 for a HDTV worth $500



This is not an objective comment so its hard to take it seriously. Siri does work but I understand its of little value to you. Keep in mind that just because Apple creates/markets something doesn't make it of less value...even though you, yourself, don't value it.

Nothing wrong with keeping it objective.

Vladislaus 10/31/2011 12:35 PM
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watcha :
The whole point of this article is about using Siri to change the TV channel, to play media, etc. Such as, 'Play Sopranos Episode 1', or 'Play Sopranos from where I was last watching'. That's one sentence. Unless you're outrageously anti-social, that isn't going to make your voice go hoarse, and it's significantly more convenient than using a remote control.


The remote is still more convenient for other stuff, like controlling the volume.