Samsung Hits Out at Apple with Galaxy Note Super Bowl Ad
Samsung made an appearance at the Super Bowl last night and it seems the company isn't quite done making fun of Apple yet.
The Super Bowl is a place where top NFL teams meet to battle it out for the championship title. However, it's also a place for advertisers to access millions of consumers. As such, commercials aired during the Super Bowl are often pretty crazy and a lot of people watch the game just for the ads (and the snacks). Certain tech companies never fail to produce a Super Bowl ad (GoDaddy, for example), and this year Samsung joined the ranks of tech companies at the Super Bowl. So what did Samsung choose to advertise with this prime time spot?
The Galaxy Note is featured front and center but what has most people talking is the fact that Samsung brought along the Apple mockery we've seen in some of the company's more recent ads, too. for one. The commercial shows the usual queue of Apple fans awaiting the launch of Cupertino's latest product and missing the big game as a result. A pedestrian happens past with a Galaxy Note, complete with stylus input, and grabs the attention of the gaggle of Apple fans.
At this point, the commercial goes in a different direction than the previous Apple fan ads we've seen from Sammy. Instead of leaving those in line with mouths agape in awe of the rival device, this ad sees numerous Galaxy Notes fly through the air, and land in the hands of Apple fanboys and fangirls. This frees those waiting from the line (and they instantly cheer up, dropping the sad faces and frowns), allowing them to take part in an all-singing, all-dancing street party to the tune of 'I Believe in a Thing Called Love' by the Darkness.
Perhaps the most cutting part about the whole commercial is the tagline, which alludes to Steve Jobs' 'next big thing.'
"The next big thing is already here. Again."
Ouch.
Check out the ad for yourself. Do you think Samsung is acting a little immature in these commercials, or do you think this is Apple's just deserts after the long-running "I'm a Mac" campaign? Let us know what you think in the comments below!
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I love the sad look on that dudes face as he talks about detention. It was so miserable! haha
HAHAHAHAHAHAHAHAHA
Same style ad they used for the Galaxy SII...
I wonder how effective this type of advertising is.
Most anti-Apple people seem to be anti-Apple...not anti-apple, pro [any given manufacturer, like Samsung]. They want the best...or the most affordable...or the best value buy.
So it seems like Apple's advertising is more direct...thus, likely more effective, than Samsung's.
That said, this type of advertisement does little to entice me. I think of it as resources better spend on customer discounts or even stockholder dividends. Can't say I'm the average purchaser, though.
First, the ad made me laugh, which is good. It made fun of a serious rival, which doesn't hurt. So, I think it makes it memorable. Effective? That remains to be seen.
As a tech news junkie, it struck me as a slap back at Apple over the injunctions they've used. This rivalry seems to be getting serious - almost as good as sports team rivalries,
But how do you keep score?
I'm not a die-hard Apple or Samsung fan, I've had problems with both. The ad however was pretty well-done. I figured with all the bickering between the two tech companies in real life, there was bound to be something more in the Superbowl ad after the "preview" one they recently aired. I didn't know they'd go after them that hard. They clearly aimed at and singled out Apple entirely with this commercial. Entertainment wise, I have to say it was pretty good.
But how do you keep score?
It could either be:
- Quarter earnings (on each phone division, that is).
- Millions of phones activated.
- Millions of phones sold.
I think making it longer (the Ad) was good, but I missed a lil' more direct poking and less fuzzy funky party... Wait, why did I said that? Oh, Jeez!
Anyway, loving my S2 and waiting for a better product (S3, maybe) or skip till "S4" arrives and cooks dinner for me.
Cheers! xD
Hahaha love the ad!
Great ad. Apple sux, we all know it.
I think they are just jealous because nobody lines up for a Samsung...so they attacked the lineup. I have to line up for a sandwich every day. That doesn't mean I am going to go to another sandwich lineup when I don't like a sandwich you have to eat with a fork (stylus). Kinda the reason why everyone is standing in line. They like that particular sandwich. Doesn't mean it is necessarily "better". The day a sandwich drops from the sky and turns my sad face into a happy face is the day I will enjoy this commercial.
Don't care about ads. I only care about OS features, specs, and quality components. When Samsung used inferior audio/headphone chip in Galaxy S II it was a huge let down for me, which forced me to stay with the original Galaxy S. Is Samsung stupid enough to repeat this with Galaxy S III? We'll wait and see.
The fact that they were touting a stylus as an awesome feature saddens me. When I ditched my Treo and its stupid stylus I was a very happy man.
Must fight fire with fire....good job
I thought the 'pen' was dead.
I had a 'pen' back in the Pocket PC day, and it was a love/hate thing. Fundamentally, all I care about is does the phone work, how easy is it to work, and the information I need. My wife loves her Droid 3 (keyboard + nails = must), and my daughter and I the iPhone.
Well played Samsung... well played.
I hear this phone will be released on Verizon soon as the DROID GALAXY JOURNAL, near the summertime. I'll probably be a first day buyer. I just am concerned about the battery life due to the increase in the size. The size is perfect for me. If only this phone, and the DROID RAZR MAXX would get married...that would be so awesome.
Yes, because we all want devices that utilize a pen/stylus...I liked their previous ads, despite being an iPhone user, but I thought this one was the weakest yet, compounded by the fact that there is a die hard Apple fanboy stating "it has a pen" with extreme awe and not disgust.
anyone with bigger fingers would take a "pen" over out fingers any day.
Yes iCrappies are a bad case of the Zombies. Poor souls; there is really no excuse
for being that ignorant in the midst of the information age.
The ad campaign probably won't be that effective and is a bit immature.
It may serve best to excite the 'like-minded immature' for throwing a punch at apple and nothing more; An attempt that is a flying whiff in my opinion. Stylus Pen, Really? That will show them who's boss and give them reason to party! Not going to happen, sorry Samsung.
Why is everyone bashing the pen? You know, you can still use your fingers right? Plus the stylus is great for taking notes and jotting down quick ideas whether it be a quick sketch of an idea for an artsy person or just a simple reminder to do something. I guess everyone is different, but I can't wait till this phone comes out on a provider that's not ATT.
I think they are just jealous because nobody lines up for a Samsung.
Missed the Galaxy Nexus launch in the US, huh?
Dream on clueless fanboy. As a Samsung user I would be the first to ditch Samsung if something better came out. Samsung users tend to choose the best hardware for the price, not what is hyped by con-artists in cahoots with the msm and other propaganda joints. Surely there are a few morons out there that are brand worshipers and will buy whatever garbage Samsung puts out and at whatever price . But by in large my experience has been that only iCrappies are the only sub-intelligence that will gladly part with their money just to be seen with a logo that only impresses other technologically illiterate morons. I am of the feeling that the minute a company starts to draw lines in the streets it is time to ditch them especially if they have a history of defrauding the public and selling them lockdown drm infested hardware at an exorbitant price, like iCrap has done historically.
Why is it immature? It is just desserts. Apple has been knocking IBM and Microsoft for years and they did not fight back. It's about time
I'll run to the Samsung store and buy one..... if it existed.
For apple haters and lovers alike; This is a great read on the ios vs android war. A realistic perspective not loaded with spin or bias just the way I like it. Was mind opening for me anyways.
http://www.extremetech.com/computi [...] the-iphone
I wish one Galaxy note to fall in my hands too (even if I am not an apple fan!)
When the phone can read and understand my handwriting on the note.... then I will be impressed. Until then.... forgetaboutit.
people say samsung hates apple vice versa bla bla but icrap devices uses samsung chips.
Justin Harkins : )
samsung is bettle than apple, but htc is better than samsung
The commericial sucked..."Hey everybody! Check out our totally awesome Stylus Phone! Woot woot!" A stylus could be useful in a very limited number of situations.. But is hardly a selling point.. The market doesn't want a phone with a damn pen... What waste of cash..