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PlayStation Boss Kazuo Hirai to Become Sony Corp President

By - Source: Sony Corp | B 9 comments

Executive Deputy President and Chairman of Sony Computer Entertainment Kazuo Harai will serve as Sony Corp's President and CEO starting April. Now that's a promotion!

As of April 1, 2012, Sony's current Executive Deputy President and Chairman of its Computer Entertainment (SCE) arm, 51-year-old Kazuo Hirai, will serve as President and CEO of Sony Corporation. Hirai will replace Sir Howard Stringer, currently Chairman, CEO and President, who will become Chairman of the Board of Directors in June, 2012. It was Stringer who actually recommended to the Sony Board of Directors that Hirai serve as his successor as President and CEO.

"Three years ago, I started to work with the Board on succession plans, and in February, 2009 we named a new generation of leaders to be my management team," Stringer said on Wednesday. "Among them was Kaz Hirai, who had distinguished himself through his work in the PlayStation and networked entertainment businesses."

"Kaz is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature," Stringer added. "I believe his tough-mindedness and leadership skills will be of great benefit to the company and its customers in the months and years ahead. I look forward to helping Kaz in every way I can so that succession leads inevitably to success. It was my honor to recommend him to the Board for the positions of President and CEO, because he is ready to lead, and the time to make this change is now."

Hirai joined the company back in 1984 by signing on with Sony Music. In 1995, he moved to SCE America where he played a vital role in the original PlayStation console's success here in the States. By 2006, he had replaced Ken Kutaragi as SCE President. Yet despite his recent efforts, he blames Sony's current success on Stringer's leadership over the last seven years, but he's also grateful for Stringer's confidence in his leadership skills.

"I look forward to working with everyone at Sony more closely than ever before to build a strong future for our customers, shareholders, partners and employees," Harai said. "The path we must take is clear: to drive the growth of our core electronics businesses - primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains."

Sony's next big launch is the PlayStation Vita, landing here in the States on February 22 for $249.99 (Wi-Fi only) and $299.99 (3G/Wi-Fi).

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  • 6 Hide
    sunflier , February 1, 2012 5:26 PM
    Quote:
    As of April 1, 2012, Sony's current Executive Deputy President and Chairman of its Computer Entertainment (SCE) arm...Kazuo Hirai will serve as President and CEO of Sony Corporation.

    Oh, btw President Hirai...APRIL FOOLS!!!
  • -5 Hide
    win7guru , February 1, 2012 5:43 PM
    Really after all the failure Playstation had in 2011 this idiot is getting a promotion? In other news Sony's stocks fell to all time lows.
  • -3 Hide
    back_by_demand , February 1, 2012 8:33 PM
    Does that mean he will take the blame when Sony fail to produce a new console while Nintendo and Microsoft rake in billions on their new offerings?

    Unless he has been gestating the worlds best kept secret (not likely) and they have a super-duper Playstation 4 about to explode on the market with vitrual-reality holodeck games it is all going to go very wrong for this guy in the next 2 years.
  • Display all 9 comments.
  • 3 Hide
    fyasko , February 1, 2012 9:59 PM
    sony's PS3 and PSN are the best on the market. free to play online games, better pay to watch movies and shows, bigger HD, better graphics. i had a 360 for 3 years (still have it) but for a media player and game console PS3 is better. i grew tired of shelling out 50-60$ every year just to play games i bought.
  • 0 Hide
    fyasko , February 1, 2012 9:59 PM
    *bigger HDD***
  • 1 Hide
    badaxe2 , February 2, 2012 12:28 AM
    back_by_demandDoes that mean he will take the blame when Sony fail to produce a new console while Nintendo and Microsoft rake in billions on their new offerings?Unless he has been gestating the worlds best kept secret (not likely) and they have a super-duper Playstation 4 about to explode on the market with vitrual-reality holodeck games it is all going to go very wrong for this guy in the next 2 years.


    No because that will of course cost way, way too much and people will of course do nothing but complain like last time. He's in a tough position but he's got as good a chance as anyone to turn things around for them.
  • 1 Hide
    cookoy , February 2, 2012 6:11 AM
    Sony's core businesses are facing tough competition from the likes of samsung and microsoft. i like sony products though they cost more. Sony seems to lack innovative products lately.
  • 0 Hide
    theconsolegamer , February 2, 2012 12:42 PM
    cookoySony's core businesses are facing tough competition from the likes of samsung and microsoft. i like sony products though they cost more. Sony seems to lack innovative products lately.

    You may want to look at Sony's CLED TV's shown at CES.
    back_by_demandDoes that mean he will take the blame when Sony fail to produce a new console while Nintendo and Microsoft rake in billions on their new offerings?Unless he has been gestating the worlds best kept secret (not likely) and they have a super-duper Playstation 4 about to explode on the market with vitrual-reality holodeck games it is all going to go very wrong for this guy in the next 2 years.

    Nintendo's future with the WiiU is not being liked by it's investors. Nintendo said they will not compete with PS4 nor XBOX 720.... like are you serious??? Everybody thought Nintendo was going to try and capture the hardcore gamers with the WiiU but turns out they dont't. WTF are they doing then? The Wii all over again? Look where that get them at, with the most sold console but struggling because lack of software. Microsoft lost big time with the RROD.

    Sony will do what they always do. They will bring hardware innovation and they will most likely to be the most powerful console out of the bunch. The PS4 will most likely bring that BD XL with 100GB on a single disk. Sony may want to use an updated more powerful version of the Cell processor, build on the GF110 from nVidia maybe even use a 28nm version of the Cell in the PS4 SLIM. This move with the Cell may save them money to throw on the GF110 GPU.
  • -1 Hide
    back_by_demand , February 2, 2012 1:11 PM
    fyaskosony's PS3 and PSN are the best on the market. free to play online games, better pay to watch movies and shows, bigger HD, better graphics. i had a 360 for 3 years (still have it) but for a media player and game console PS3 is better. i grew tired of shelling out 50-60$ every year just to play games i bought.

    As a PC gamer I feel I can lord it over all the console gamers, including the PS3 as I have a Bluray drive, media services up the kazoo, better games with a bigger back catalogue, better raphics with higher res and frame rates, cheaper games and also free to play online.
    ...
    Thing is, all the things that made the PS3 btter than the Xbox360 such as the Bluray and the media has either already been solved or will be done for the Xbox720. Netflix gives all the media you want, you can already stream your home content, they are launching the equivalent of premium cable TV (already do in some parts of Europe) and the Bluray is on the way for the new version. People obviously don't care about paying for online play otherwise Xbox Live wouldn't have millions of subscribers and as far as graphics go the Xbox720 will be more powerful than the PS3 so my original statement stands...

    The PS4 will need to have rocking super-next gen graphics that are truely unbelievable because all the other unique selling points are gone, on top of the fact that there has been no hint of a PS4 so people are already psyching temselves up to buy either Xbox or Nintendo because Sony haven't even put themselves in the race yet

    What the hell is stopping them? Lack of innovation? Lack of ideas? Sony R&D used to be the envy of the world and it needs to get back on the horse or they are gonna get whipped.
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