OLED TVs to Hit Mainstream in 2011

By Devin Connors, published on March 16, 2009 at 10:30 AM
Source: Tom's Guide US | Keywords: , , , ,
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Want an OLED TV without mortgaging your home? Wait two years and it may be possible.

For the last year or so, OLED (Organic Light Emitting Diode) televisions have been on the minds of home theater lovers everywhere. With amazingly high contrast ratios and a thickness measuring in the millimeters, OLED TVs certainly look like the future of home theater. However, price is a major hurdle for the technology to overcome. Sony still charges about $2500 for its 11-inch XEL-1 OLED TV, making a small tabletop HDTV cost nearly twice as much as many 42-inch LCD TVs.

While new technology always comes with a heavy price tag, some are expecting the price of OLED lighting to come down some time in 2011. DisplaySearch predicts that active OLED lighting will become mainstream in two years, and its revenue will surpass that of passive LED lighting sometime around 2018.

According to DisplaySearch's Jennifer Colegrove, OLED lighting production is still in the sampling stage. However, she points to companies like General Electric, Konica Minolta, and Philips starting mass production in 2010 or 2011. Like any other technology, increased mass production and subsequent decrease in part costs leads to lower prices for the end user.

“Hundreds of millions of dollars have been invested in OLED lighting, especially in Europe, the US, and Japan," said Dr. Colegrove. "Although OLED displays have been in mass production for about a decade, OLED lighting just started sampling and small volume production. This is due to the fact that OLED displays and OLED lighting face different challenges." It is important to point out that the OLED displays Colegrove refers to are passive OLED displays. Passive OLED technology is slower than active OLED, with the latter now being used in larger displays like TVs. Passive OLED displays can be found in smaller devices like phones and MIDs.

With the price of active OLED tech coming down, expect to see larger OLED TVs on convention showfloors in the near future. Who knows, maybe your next TV purchase down the road will be a 42-inch OLED TV.

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vaskodogama 03/16/2009 4:57 PM
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OLEDs are good, low powered, and good contrast and color!

xsamitt 03/16/2009 4:59 PM
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Anything less than 60 inches for HT at this point simply will not do.To bad I be over 65 before this happens and I'm not even 40 yet.lol
But hey ...It's progress right?

dconnors 03/16/2009 5:06 PM
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xsamitt :
Anything less than 60 inches for HT at this point simply will not do.To bad I be over 65 before this happens and I'm not even 40 yet.lolBut hey ...It's progress right?



I have to disagree. HDTV size really depends on how big the viewing area is. If you have a large TV room, then a 60-inch+ TV is great. But if you're in a small apartment or plan on putting a TV in the bedroom, going with a smaller TV, say 37-46 inches, might be a better choice.

-Devin

captaincharisma 03/16/2009 5:17 PM
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and this is the reason why they should finally kill plasma TV's. OLEDS are the replacement for them

Pei-chen 03/16/2009 6:24 PM
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I have just bought a 52" Samsung LCD and I am already thinking about replacing it with a 67" DLP. 52" is not big enough to see 1080p detail. OLED better comes in 70+" for 1080p and 100+" for 2160p.

njalterio 03/16/2009 6:59 PM
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Why would I want an OLED TV when I can get a new one?

hehehe......

lamorpa 03/16/2009 7:22 PM
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bustapr 03/16/2009 7:45 PM
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lamorpa :
My LCD Plasma TV is an 1080mm I think.


What was that?
LCD plasma tv?
1080mm?
where did you get that crappy info?

bustapr 03/16/2009 7:47 PM
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Sony style has 11-inch oled at $2500 and 40-inch at $4000.

bustapr 03/16/2009 7:51 PM
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Pei-chen :
I have just bought a 52" Samsung LCD and I am already thinking about replacing it with a 67" DLP. 52" is not big enough to see 1080p detail. OLED better comes in 70+" for 1080p and 100+" for 2160p.


Whats wrong with you? are you seriously thinking of changing your 52inch samsung for a DLP. Of course 52inch is enough for 1080p, but no DLP is detailed enough to show off 1080p. They dont even have a good viewing angle! And do you even have a budget? I mean, do you even know what a 70+ inch oled would cost?

lamorpa 03/16/2009 9:17 PM
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wikiwikiwhat 03/16/2009 9:19 PM
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that LED LCD stuff is nice. Saw one at Fry's and it is very thin. Not like paper thin but you know what I mean. Damn thing kept shaking from the action movie being played on it because it was coming out of the tv speakers.

bustapr 03/16/2009 9:44 PM
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lamorpa :
Did you actually believe that there was a 40-inch OLED at the Sony Style store? For $4,000? Think about it. Price of any panel is area*sizeFactor and sizeFactor increases with area. For area, sqrt((16x)^2 + (9x)^2) = diagonal, so sqrt(256(x^2) + 81(x^2)) = diagonal, so sqrt(337(x^2)) = diagonal, so 18.36x = diagonal, so, for an 11" TV, x = 0.6, so width=9.6" and height=5.4", so the area of an 11" diaganol TV is 51.7sq.in. soscaleFactor would be $48.35/sq.in.For a 40" diagonal panel, width=34.9" and height=19.6", sothe area is 684 sq.in. Estimating that scaleFactor doubles with each doubling of width (this is approximately true until larger production really gets going) assume a scale factor of $150.00/sq.in.This gives you a price of around $100,000. Which is about right. Even if the scale factor did not increase, you are looking at $33,000. Either you got it wrong, the Sony Style salesperson got it wrong, or they were messing with you.


If you dont believe me then go to any sony style and ask.

lamorpa 03/16/2009 9:52 PM
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bustapr :
If you dont believe me then go to any sony style and ask.


Just to help you out: You saw a 11" OLED and a 40" flat panel TV. You did not see a 40" OLED at any price unless you time traveled to at least 2011. They're not even showing them at CES.

Dave K 03/16/2009 9:53 PM
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If there was a 40" oled tv listed for $4k then it was a typo... you'd have to add at least one zero to be in the ballpark.

I do think they're coming... and sooner rather than later... and the image quality (blows away both LCD and Plasma) will make them a compelling choice once the price gets within reach of LCD options.

The thinness of the panels is amazing too... millimeters thick instead of inches - very cool tech.

Tekkamanraiden 03/16/2009 10:16 PM
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I'm still waiting for SED, wonder what happened to it.

hillarymakesmecry 03/16/2009 11:58 PM
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Don't forget to include price-fixing in your calculations.

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