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Apple Was a 'Pain in the A$$', so MSFT Got Kinect

By - Source: Tom's Guide US | B 62 comments

Apple, a pain in the ass? Well, I never!

Microsoft is spending a huge chunk of change on Kinect. Hundreds of millions of dollars are going towards marketing the company's new motion-sensing peripheral. However, what many don't know is that Microsoft wasn't Kinect's first choice for a home. No, Inon Beracha, CEO of PrimeSense, wanted to talk to Apple about the technology behind Kinect before anyone else.

Cult of Mac's Leander Kahney reports that in 2008, he was sat next to Inon Beracha on a flight from Europe to the States. Kahney was shown a video demo of the technology that is now Kinect and was extremely impressed. Inon explained that a team of engineers in the Israeli military developed the system and they had hired him to shop the idea around and generate interest among the major tech companies.

Kahney writes that the first place Inon and his engineers thought of when it came to commercializing the device was Apple.

"It was the most natural place for the technology," Inon told him.

Unfortunately, working with Apple wasn't exactly the dream come true PrimeSense was hoping for. The Cupertino-based company was apparently obsessed with secrecy and Cult of Mac reports that they wanted Inon to sign "a stack of crippling NDAs."

"Apple is a pain in the ass," he told Kahney, smiling.

Lucky for PrimeSense, Microsoft was just as excited by Kinect as Kahney was by the demo he had seen on the CEO's laptop. Inon took his technology elsewhere and dealt with a company that wasn't "a pain in the ass" instead.

Source: Cult of Mac

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Top Comments
  • 45 Hide
    otacon72 , November 9, 2010 8:19 PM
    "Apple is a pain in the ass,"...pretty much sums up Apple.
  • 31 Hide
    hallic7 , November 9, 2010 8:24 PM
    Apple's Kinnect (or whatever name) would have been super ultra mega overpriced!!!!
  • 29 Hide
    pakardbell486dx2 , November 9, 2010 8:14 PM
    lol
Other Comments
    Display all 62 comments.
  • 29 Hide
    pakardbell486dx2 , November 9, 2010 8:14 PM
    lol
  • 45 Hide
    otacon72 , November 9, 2010 8:19 PM
    "Apple is a pain in the ass,"...pretty much sums up Apple.
  • 22 Hide
    lukeiamyourfather , November 9, 2010 8:21 PM
    Using the technology for gaming seems more beneficial at this point anyway. Unless perhaps you want to get a workout while editing with Final Cut Pro?
  • 31 Hide
    hallic7 , November 9, 2010 8:24 PM
    Apple's Kinnect (or whatever name) would have been super ultra mega overpriced!!!!
  • 2 Hide
    hellwig , November 9, 2010 8:27 PM
    Israeli Military? What foreign nation did they steal it from first? Sorry, but many tech companies don't trust the Israeli government, they have a bad track record of "borrowing" tech.
  • 28 Hide
    Burodsx , November 9, 2010 8:28 PM
    +1 for Gamers, now we can dance without throwing the remote through the TV screen

    -1 to companies that choose fruit as their company name
  • 26 Hide
    micr0be , November 9, 2010 8:28 PM
    i bet apple wanted them to sign non disclosure agreements about the non disclosure agreement...
  • 25 Hide
    nottheking , November 9, 2010 8:30 PM
    Why am I not surprised? Apple seems to have demonstrated in the past that they are a particularly unpleasant company to do business with. They always insist on their business partner being the one getting the short end of the stick, even when a 50/50 proposition is possible. They've been known to lean on police to bully people that embarrass them, and slander other companies to draw attention away from their own problems. When people need their help, they're simply not there.

    All in all, Apple's almost a textbook case for an antisocial disorder.
  • 26 Hide
    zachary k , November 9, 2010 8:30 PM
    apple missed out on bungie and now this, smart moves...
  • 27 Hide
    ikefu , November 9, 2010 8:30 PM
    Good thing Apple didn't get connect. They would have tried to patent all two handed gestures as "a new and innovative method of user input" and then run around suing every public speaker on the face of the earth for patent infringement.
  • -9 Hide
    kartu , November 9, 2010 8:35 PM
    One missing detail: Sony was unimpressed and refused to buy it.
  • 25 Hide
    otacon72 , November 9, 2010 8:45 PM
    ikefuGood thing Apple didn't get connect. They would have tried to patent all two handed gestures as "a new and innovative method of user input" and then run around suing every public speaker on the face of the earth for patent infringement.


    Yeah I can think of one hand gesture to send Apples way....
  • 10 Hide
    Travis Beane , November 9, 2010 8:48 PM
    micr0bei bet apple wanted them to sign non disclosure agreements about the non disclosure agreement...

    Wow, you can't even say something as simple as, "Sorry, can't tell you, NDA."
    I could see that.

    Israeli military? And we have to wait for hardcore games why again?
  • 10 Hide
    Stryter , November 9, 2010 9:18 PM
    greghomeno................Stevie is a pain the ass


    Yes, but Steve IS Apple lol.
  • 15 Hide
    rohitbaran , November 9, 2010 9:38 PM
    Quote:
    "It was the most natural place for the technology," Inon told him.

    Dude was thinking it wrong!
  • 7 Hide
    Yuka , November 9, 2010 9:38 PM
    I can see the creative minds using Kinnect at Apple:

    "Now you can take a dump like animals using this motion sensing device!". I bet Jobso is angry.

    Cheers!
  • 21 Hide
    thegreathuntingdolphin , November 9, 2010 9:39 PM
    Wow... good thing Apple didn't get it. It would cost $599.
  • 18 Hide
    adamboy64 , November 9, 2010 9:55 PM
    Whoa, this is a pretty big revelation, I think... Pretty amazing..

    burodsx+1 for Gamers, now we can dance without throwing the remote through the TV screen


    You're holding/throwing a remote when you dance?
    I think Kinect has found it's best use and best market though - Dance games. Expect lots of them. Lots of them.


    Travis BeaneAnd we have to wait for hardcore games why again?


    I'd think developers are still trying to find a way to make their complex and detailed games work without any buttons..

    .. I'm not trolling here, i'm being serious.
  • 15 Hide
    Anonymous , November 9, 2010 10:28 PM
    @hellwig

    I believe China tops the Israeli government on poaching technology, and this is a private company not the Israeli government, Israel actually develop a lot of very good tech in the hope of leveraging it for security purposes, some of it, like PrimeSense makes it's way into consumer tech, i would have loved to know what the original 'security' purpose for this thing was
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