Google is dipping another toe into the world of social surfing.
Social networking is huge but it’s a market that Google still hasn't quite managed to crack. Though they've tried with sites like Orkut and services like Buzz, people aren't going nuts for Google-run social networking efforts like they are for Facebook or Twitter.
However, that doesn't mean Google isn't going to do its best to get into the social game, and reports are coming in that the web giant has added a social touch to search results. Search Engine Watch reports that for some users, news posts returned on the first page of search results are now displaying a 'shared by [number]' next to the title. Clicking on the shared link brings you to Google Updates, which shows real-time sharing activity from sites such as Twitter and FriendFeed.
The news comes just after Bing and Facebook announced a collaboration to bring information from Facebook, like restaurants your friends have 'liked', to Bing search results. For now, it looks like Google is only testing this social layer on the main page. SEW reports that clicking through to results from Google News means you lose the 'shared by' feature.
Do you like this idea or is it something you'll look to turn off if it's implemented on a widespread basis? Let us know in the comments below!
*Image via Search Engine Watch
Source: Search Engine Watch