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Google Branded Sexist for Saying No to Cougars

- By - Source : Tom's Guide US

Google has been slammed for classifying ads relating to dating site for older women seeking younger men as not family friendly.

Google has come under fire from the founder and CEO of cougarlife.com for classifying ads relating to her website as non-family safe. Claudia Opdenkelder, 39, says she was this month informed that ads promoting her business were not family friendly. Opdenkelder has accused Google of sexism, claiming the same rules should apply to websites for older men seeking younger women or women looking for "sugar daddies."

"It’s a huge double standard and I think women should just be appalled,”  Ms. Opdenkelder, a self-professed cougar, said, according to the National Post. "Cougar Life was made for women … single moms, divorcees and women that are just looking for a second chance at love," she added. "In any relationship, obviously there’s going to be intimacy but it’s not a sex-related site where we’re trying to push sexual relations."

The Post reports that, up until a few weeks ago, Cougar Life banners featuring a man and a woman smiling with the words, "Think all the good guys are taken?" were on millions of websites. Google said that anything considering not family friendly wouldn't run on the network but Opdenkelder says it's not fair to exclude her site and not the millions of other ads that promise "sexy singles."

"We just want to be treated the same way as all the others, and the discrimination against the word 'cougar' makes it even worse," she said. "It makes us — cougar women — feel like dirty perverts. I"ve been trying to fight so hard on every interview that I do that the old stigma on cougars doesn’t exist anymore and that we"re just strong, powerful independent women who just happen to enjoy dating younger men."

A Google representative contacted by the National Post said the site's landing page as well as the ad had a bearing on whether or not it was family friendly. She elaborated by saying the search giant had a list of trigger words that would prompt a review of a specific site but would not confirm if the word 'cougar' was what was on that list.

Read more here.

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scuba dave 05/18/2010 3:12 AM
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Cougars are fun, I should know. :P Not only that, but they usually don't come with all the drama that younger girls have. You usually know who and what your getting from the start. That and how far it will or will not go. Saves time, money, and effort. If thats not family friendly, I don't know what is :P

Trueno07 05/18/2010 3:11 AM
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Woman who like younger men: Cougars

Men who like younger women: Creepy



UbeRveLT 05/18/2010 3:27 AM
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scuba dave :
Cougars are fun, I should know. Not only that, but they usually don't come with all the drama that younger girls have. You usually know who and what your getting from the start. That and how far it will or will not go. Saves time, money, and effort. If thats not family friendly, I don't know what is



If only Google could understand this. All they hear is $$$$$

N19h7M4r3 05/18/2010 3:29 AM
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"Men who like younger women: Creepy" depends on how young... i have 2 simple rules: 50 Kg or 3 inchs of boob, which ever comes first xD

AMW1011 05/18/2010 3:30 AM
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Trueno07 :
Woman who like younger men: CougarsMen who like younger women: Creepy



Speaking of double standards...

CChick 05/18/2010 3:29 AM
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N19h7M4r3 :
"Men who like younger women: Creepy" depends on how young... i have 2 simple rules: 50 Kg or 3 inchs of boob, which ever comes first xD



+1

lol !

j51 05/18/2010 3:41 AM
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Well, as long as their customers are at the legal age, dating sites should be treated in the same way.

It should not be google's job to say is it good or not.. otherwise google will look just like the Apple app store.

ta152h 05/18/2010 3:49 AM
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Women will complain about how nature made them until time ends, but the reality is, it's normal for a man to be attracted to a younger woman, and far less common for the reverse.

Dumb women claim double standards, and societal issues, etc... These idiots will eventually understand it is just the way nature made people, and complaining will not change it. It's basically instinctive.

The reason is simple, women lose fertility much sooner, and more dramatically, whereas even 70 year old men can have kids. From a purely procreative aspect, a woman over 40 or so is essentially worthless, whereas a man can easily still reproduce and if he has wealth, or material possessions, can offer the female an excellent chance to have and raise children to adulthood. Because bearing a child is so much more difficult, women's fertility is of a much shorter duration, and their attractiveness fades with it.

Now, some twit will say some men like older women, or so on and so forth. This is true, just as there are homosexuals who fall outside of the norm, and efficiency of reproduction. But, by and large, it is more normal for men to be attracted to younger women than the reverse.

Fair or not, complain or not, it's just how it is. It's not even fair for women to whine to use about it, we can't help it. We're designed that way, and it's not so great for men either. It's a lot easier to get along with a 35 year old that has some idea what she wants, than a 20 year old. But, the 20 year old is instinctively more attractive.

BulkZerker 05/18/2010 3:58 AM
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Cougarlife... because older women deserve a horse that hasn't had the saddle ridden out of it.

skythra 05/18/2010 4:32 AM
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Everyone always looks down on old guys dating young girls?

Impulse Fire911 05/18/2010 4:42 AM
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Maybe if they changed the name to something like.. Jaguars then people would support it. Because jaguars are cool and cougars well... theyre not a very exciting animal. But yea if a older man looks to have relationship with younger women its called either:
A creeper
A rapist
Or a kangaroo (if you have never heard that term dont worry about it, i just htought men should have an animal too :))

micr0be 05/18/2010 5:02 AM
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@TA152H

(right click) (print)
i believe no one couldv said it better....

NewJohnny 05/18/2010 5:17 AM
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TA152H :
Women will complain about how nature made them until time ends, but the reality is, it's normal for a man to be attracted to a younger woman, and far less common for the reverse. Dumb women claim double standards, and societal issues, etc... These idiots will eventually understand it is just the way nature made people, and complaining will not change it. It's basically instinctive.The reason is simple, women lose fertility much sooner, and more dramatically, whereas even 70 year old men can have kids. From a purely procreative aspect, a woman over 40 or so is essentially worthless, whereas a man can easily still reproduce and if he has wealth, or material possessions, can offer the female an excellent chance to have and raise children to adulthood. Because bearing a child is so much more difficult, women's fertility is of a much shorter duration, and their attractiveness fades with it.Now, some twit will say some men like older women, or so on and so forth. This is true, just as there are homosexuals who fall outside of the norm, and efficiency of reproduction. But, by and large, it is more normal for men to be attracted to younger women than the reverse. Fair or not, complain or not, it's just how it is. It's not even fair for women to whine to use about it, we can't help it. We're designed that way, and it's not so great for men either. It's a lot easier to get along with a 35 year old that has some idea what she wants, than a 20 year old. But, the 20 year old is instinctively more attractive.


Thank you for that. If more issues were viewed through an anthropological filter, we might one day make progress with this species.

climber 05/18/2010 5:32 AM
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Google's doing forced social engineering just like other social media sites. They've decided what's socially acceptable based on negative ad revenue from the constellation of corporations that might balk at them not taking action against cougars. older men and younger women might not be encouraged but it's not taboo like older women and younger men in western society. It seems with google and apple that far too many social conservatives might just be gaining the upper hand and with the advent of the ability to connect any number of people together via social media sites sharing connectivity between people, there is the risk that social conservatives could ostracize vast numbers of people simply because they don't conform the conservative social norms.

ta152h 05/18/2010 5:45 AM
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impulse fire911 :
Maybe if they changed the name to something like.. Jaguars then people would support it. Because jaguars are cool and cougars well... theyre not a very exciting animal. But yea if a older man looks to have relationship with younger women its called either:A creeperA rapistOr a kangaroo (if you have never heard that term dont worry about it, i just htought men should have an animal too )



Why is a Jaguar more interesting than a Cougar?

Cougars are beautiful animals, and the greatest of the small cats. There is footage on YouTube of a female defending her cubs against a massive Grizzly, and giving it a sound beating.

I don't see why you'd feel so strongly about a Jaguar as opposed to a Panther. They are both beautiful, I think Panthers particularly so but I guess all cats are, and both superb hunters.

The part I hate is this word is now tainted by this new meaning. I guess these women like to think they are similar to these beautiful, sublime, graceful, and predatory creatures, but no doubt fall quite short.

Pyroflea 05/18/2010 6:27 AM
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anamaniac 05/18/2010 7:41 AM
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BulkZerker :
Cougarlife... because older women deserve a horse that hasn't had the saddle ridden out of it.


Okay, that made me laugh.
TA152H :
Women will complain about how nature made them until time ends, but the reality is, it's normal for a man to be attracted to a younger woman, and far less common for the reverse. Dumb women claim double standards, and societal issues, etc... These idiots will eventually understand it is just the way nature made people, and complaining will not change it. It's basically instinctive.The reason is simple, women lose fertility much sooner, and more dramatically, whereas even 70 year old men can have kids. From a purely procreative aspect, a woman over 40 or so is essentially worthless, whereas a man can easily still reproduce and if he has wealth, or material possessions, can offer the female an excellent chance to have and raise children to adulthood. Because bearing a child is so much more difficult, women's fertility is of a much shorter duration, and their attractiveness fades with it.Now, some twit will say some men like older women, or so on and so forth. This is true, just as there are homosexuals who fall outside of the norm, and efficiency of reproduction. But, by and large, it is more normal for men to be attracted to younger women than the reverse. Fair or not, complain or not, it's just how it is. It's not even fair for women to whine to use about it, we can't help it. We're designed that way, and it's not so great for men either. It's a lot easier to get along with a 35 year old that has some idea what she wants, than a 20 year old. But, the 20 year old is instinctively more attractive.


Somebody give this man a cookie!
Men and Woman are not the same. Simple enough. The difficult part is trying to put as good a equilibrium as possible that benefits both parties still.

I though Google would have been promoting cougars for free, they're just that awesome. Guess I was wrong. :(

JonnyDough 05/18/2010 7:53 AM
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climber :
Google's doing forced social engineering just like other social media sites. They've decided what's socially acceptable based on negative ad revenue from the constellation of corporations that might balk at them not taking action against cougars. older men and younger women might not be encouraged but it's not taboo like older women and younger men in western society. It seems with google and apple that far too many social conservatives might just be gaining the upper hand and with the advent of the ability to connect any number of people together via social media sites sharing connectivity between people, there is the risk that social conservatives could ostracize vast numbers of people simply because they don't conform the conservative social norms.



Except that marketing is also forced perspective, is it not? So to say that Google is the worse of two evils is a bit silly. If someone wants to turn my child into a porn star and I say no, am I limiting freedom of choice? You betcha. But I know what's best for my child. Of course, being a porn star could make her rich and ultimately bring my child wealth. Who's to say right?

The fact is that if men and women of any acceptable age are happy together nobody can judge. So I think Google is in the wrong here. However, I think I should be able to make a website for 30-40 year olds to hook up with 21-25 year olds too. I happen to be 30, so it would be a great time to do it. :)

JonnyDough 05/18/2010 7:57 AM
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TA152H :
Why is a Jaguar more interesting than a Cougar? Cougars are beautiful animals, and the greatest of the small cats. There is footage on YouTube of a female defending her cubs against a massive Grizzly, and giving it a sound beating. I don't see why you'd feel so strongly about a Jaguar as opposed to a Panther. They are both beautiful, I think Panthers particularly so but I guess all cats are, and both superb hunters. The part I hate is this word is now tainted by this new meaning. I guess these women like to think they are similar to these beautiful, sublime, graceful, and predatory creatures, but no doubt fall quite short.



The best hunter of any cat is the common house cat. They'll kill about anything. It's true, I saw it on t.v.

descendency 05/18/2010 9:54 AM
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Trueno07 :
Men who like younger women: Creepy


I thought this was normal...

choirbass 05/18/2010 11:22 AM
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IMHO, it also can depend on a persons individual circumstances. If having children is a bad idea for them, for genetic reasons and such (such as with me, having MS as I do). Then dating an older woman isn't such a bad idea, such as they more likely wont have as much of a desire to have kids either, or more kids even if she already has helped raise a family earlier on.

bearracuda 05/18/2010 11:33 AM
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Calling double standards in any debate is whiny, immature, and inevitably fails to win the hearts of anyone. Calling "double standards" in general is hypocritical because inexorably what comes around "will" go around. Calling "double standards" is just complaining because it come back around the way you wanted it to.

Example A: A man who carries condoms is responsible; A woman who carries condoms is a slut.
This is a disgustingly common double standards argument, but as I said, what goes around and comes around, and it comes around like this:
Example B: A man who cheats is a dirty scumbag. A woman who cheats is emotionally neglected, and the man should have put more effort into taking care of her needs.
Or even;
Example C: A man who beats his wife is a criminal with anger management problems; A woman who beats her husband is strong and independent, and her husband is a wimp anyway.
So as you can see, women being called sluts for carrying condoms comes back around in very efficient and convenient situations (situations that, in my opinion, are much stronger and more important, and have much further reaching consequences).
So calling "double standards" in any situation is just whining that the cosmos doesn't come back to pay said person off when and how they want it. Well, tough shit. Life isn't fair. But if people would open their eyes and take an optimistic view on life, rather than a pessimistic one, they'd see exactly what advantages come around to them.

P.S. To you cougars out there, the way it comes back around to you, after all the discrimination against cougars: A: Since you have experience and are taking action, it's a lot easier for you to get the guy. B: Since you're aiming for younger guys, it's a lot easier to get in their pants and there are no strings attached, and C: You have a much wider pool to select men from anyway, as men between the ages of 18 and 25 are generally some of the most sexual promiscuous animals on earth. You're targeting a pretty easy crowd there. So I'd say the advantages of being a cougar far outweigh the social setbacks.

Zingam 05/18/2010 11:58 AM
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Zingam 05/18/2010 12:00 PM
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Mistake: all 10 women

stromm 05/18/2010 1:36 PM
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Ooh, I want my website to get free advertisement so I'll complain that google doesn't list it too!

tommysch 05/18/2010 2:55 PM
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Can someone tell her to NOT USE the word cougar... It might help.

They discriminated against pimps too.

a4mula 05/18/2010 3:12 PM
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So... I went to Cougar Life to see what was so "family unfriendly" about it. The only thing that struck me was they label the men as "Cubs". I'm no Cougar specialist so perhaps this is the common language used, but I must admit it's somewhat disturbing. It gives an impression of underaged boys. If there was a website for men looking for young girls and calling them "Kittens" I'd label that as "family unfriendly" as well, and I'm also sure it'd come under a little more fire.

Now, with that small exception, I see no reason why this dating site should be treated any different than others. Change the wording, it definitely sends the wrong message upon first glance.

backin5 05/18/2010 3:28 PM
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TA152H :
Women will complain about how nature made them until time ends...



What you wrote isn't really relevant to the article, and offers a very limited and incomplete, not to mention sexist, point of view.

A) Many of the older men looking for younger women are probably not interested in having children with them (Though to be fair, that can probably be said about older women looking for younger men).

B) If you want to discuss biological drives and reasoning, well, while men are usually fertile til the day they die, sperm quality can degrade as they get older. These days, the financial benefit of older men for younger women is a result of a long lasting social inequality. Genetically speaking, many desirable traits can be double-edged swords. That's why given a choice, women might prefer a certain type of man as a biological father, while preferring another type to raise children with.

C) Family friendly normally implies something that is also appropriate for those under the age of 18. Usually dating sites are meant for adults only, so technically speaking non of those is "family friendly" in that regard. Dating sites don't necessarily aim for people getting married and having kids, and many of them are giving the full range of choices, for people looking to make new friends, casual sex, dating, marriage etc... So the whole discussion about reproduction is irrelevant.

Bottom line is that sites made specifically for older women/men looking for younger men/women (all adults of-course) should receive the same treatment. The only points against that are rooted in inequality and double standards that sadly still very much exist. And on that matter, inequality works both ways and as result this sucks for both women and men.

On a personal note, I don't think the usage of "cougar" is really flattering, but I did find Trueno07's double standard distinction amusing :)

waxdart 05/18/2010 3:37 PM
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N19h7M4r3 :
"Men who like younger women: Creepy" depends on how young... i have 2 simple rules: 50 Kg or 3 inchs of boob, which ever comes first xD



50Kg boobs?? - you da man!

banthracis 05/18/2010 4:02 PM
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TA152H :
This is true, just as there are homosexuals who fall outside of the norm, and efficiency of reproduction.



I agree with everything you say except that line. Homosexuality is actually much more common in the animal world than previously believed, and may in fact result in an advantage.
The classic example is black swans. Often male/male pairing will steal nest's from females and the young raised by them have a much higher chance of survival to adulthood.
Similarly, female/female pairings in albatross (once considered an epitome of lifelong monogamous pairing)are now discovered to be significant in number, and function by having 1 female of the pair solicit a male in a "relationship" and the pair raising the egg together afterward. This allows females normally unable to attract the best mates, the chance to reproduce with them and still be able to raise chicks.

So basically, in situations of homosexuality found in nature, there is often a survival and evolutionary advantage to the behavior. Obviously, the applicability of these natural finding to human behavior is debatable.

joebob2000 05/18/2010 4:14 PM
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Trueno07 :
Woman who like younger men: CougarsMen who like younger women: Creepy



Does that make it a triple-standard?