EA Says the iPad is its Fastest Growing Platform

Thanks to app stores and mobile games like Cut the Rope and Plants vs. Zombies, mobile gaming has become a huge market and it's one that's growing at an extremely fast pace. Even big name developers are taking mobile gaming seriously. In fact, EA says the iPad is its fastest growing platform.

Speaking during an interview with IndustryGamers, Electronic Arts CEO John Riccitello said that consoles currently only account for 40 percent of the games industry and that the iPad is the fastest growing platform. While discussing the regularity of console refreshes (in particular, whether or not Nintendo is 'off-cycle' with the rest of the industry because of the Wii U), Riccitello said the length and timing of these refresh cycles is no longer as relevant because consoles are not the dominant force in gaming.

"Consoles used to be 80 percent of the industry as recently as 2000," he told IndustryGamers. "Consoles today are 40 percent of the game industry, so what do we really have? We have a new hardware platform and we’re putting out software every 90 days. Our fastest growing platform is the iPad right now and that didn’t exist 18 months ago," he continued. "So the idea that we’re categorizing the industry as being [cyclical]... Nintendo is off cycle with what? I mean, the point of reference is gone."

The advent of the iPad has led to an explosion for mobile gaming, for sure. The fact that Angry Birds' publisher Rovio is collaborating with 20th Century Fox and has the capacity to push out updates for every major holiday and season is a testament to how lucrative and strong the market really is. To ignore mobile gaming completely would be a bad call, but is EA right to be putting so much stock in mobile gaming? Let us know what you think in the comments below!

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34 comments
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  • I hate you EA. You killed the Battlefield Franchise. Now you are sucking on the nipple of Apple. I'm done with you.
    18
  • Lol, here's one more platform where EA can charge a lot for graphically dumbed down games. That's exactly why it's enough to build a PC once in three-fours years and forget about upgrades - none needed. I don't even know if it's good or bad anymore.

    And they dare call it "gaming"... mindless tapping on the touchscreen. No storyline, no skill, no graphics - and yet this "gaming" receives a lot of investments and is a fastest growing platform, I'm pretty sure it is accurate... where is this world going? People prefer to waste their time on throwing birds at pigs on $500+ toys more than anything else.

    I hope that we'll at least keep getting new PC titles... even if they're console ports, I don't mind, just keep making them and don't let the gaming degrade even further - from consoles to tablets. What's next, back to Tetris?
    17
  • EA killed gaming. They killed Bullfrog (Syndicate Wars), they killed Westwood Studios (Command & Conquer), and they even hung their PC EA Sports fans out to dry early last decade... They even killed Maxis (Sim City) to give us a dumbed down, DRM filled copy of Spore...

    They can burn in hell...
    10
  • Other Comments
  • I hate you EA. You killed the Battlefield Franchise. Now you are sucking on the nipple of Apple. I'm done with you.
    18
  • Lol, here's one more platform where EA can charge a lot for graphically dumbed down games. That's exactly why it's enough to build a PC once in three-fours years and forget about upgrades - none needed. I don't even know if it's good or bad anymore.

    And they dare call it "gaming"... mindless tapping on the touchscreen. No storyline, no skill, no graphics - and yet this "gaming" receives a lot of investments and is a fastest growing platform, I'm pretty sure it is accurate... where is this world going? People prefer to waste their time on throwing birds at pigs on $500+ toys more than anything else.

    I hope that we'll at least keep getting new PC titles... even if they're console ports, I don't mind, just keep making them and don't let the gaming degrade even further - from consoles to tablets. What's next, back to Tetris?
    17
  • Is there any way to autoban posts containing the words "facelift bar"?
    9