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Sex.com Up For Auction, Could Fetch $28,000,000

- By - Source : Tom's Guide US

The last Sex.com sale didn't go as planned but owner Escom LLC is ready to auction off the valuable domain once again.

Some of you may remember when Sex.com was up for auction back in March. DOM Partners, a New Jersey lender, was foreclosing the domain on behalf of Escom and the auction attracted quite a bit of attention from the press (especially when PETA asked for the domain for free to spread the word about vegan Viagra). However, the sale never went through because creditors felt the domain could fetch a higher price.

According to the Financial Times, the task of selling the domain has now been handed over to SEDO, a Germany-based domain name marketplace.

"It is hard to say what it will sell for as there are no other domain names in that price range. But prices in the overall market for domain names have doubled in the last four or five years," said Liesbeth Mack-de Boer, chief sales officer at SEDO.

When Escom bought the domain in 2006, the company paid $14 million for it, so by SEDO's logic, the sex.com domain would sell for $28 million today. However much it sells for, it's looking less and less likely that PETA will be getting it for free. Sorry, vegans!

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dannyboy3210 07/07/2010 1:12 AM
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Wow, just wow.

What more must be said?

nforce4max 07/07/2010 1:13 AM
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Fireshot lol

THG + Boobs = FTW

Pyroflea 07/07/2010 1:32 AM
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Tom's, buy this domain, and have sexy model-technology interactions. You'll make billions from all the desperate nerds with credit cards!

Userremoved 07/07/2010 1:41 AM
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Regulas 07/07/2010 2:06 AM
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Disagree, not with the new .xxx judgment. sex.xxx is the one to watch.

mj_06 07/07/2010 2:13 AM
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Sex.com is worthless, all adult sites will domain .com will be shut down in a year for the new .xxx designation. Therefore sex.xxx is worth money but sex.com is worthless.

aweadam 07/07/2010 2:29 AM
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Quote :Sex.com is worthless, all adult sites will domain .com will be shut down in a year for the new .xxx designation. Therefore sex.xxx is worth money but sex.com is worthless.


I really don't think that'll be the case. Even without any adult content, a vast number of people in the world will still type sex.com into their address bars, and someone will find some way to market to them.

mj_06 07/07/2010 2:33 AM
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if no adult content then not worth 28 million

mavanhel 07/07/2010 2:34 AM
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mj_06 :
Sex.com is worthless, all adult sites will domain .com will be shut down in a year for the new .xxx designation. Therefore sex.xxx is worth money but sex.com is worthless.


I might be wrong, but isn't the .xxx designation voluntary? I didn't think they were going to force sites to change their url.

mj_06 07/07/2010 2:42 AM
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It's so adult content can be blocked easier. if it was voluntary what would be the point.

ordcestus 07/07/2010 3:07 AM
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mavanhel :
I might be wrong, but isn't the .xxx designation voluntary? I didn't think they were going to force sites to change their url.


mj_06 :
It's so adult content can be blocked easier. if it was voluntary what would be the point.


It is voluntary but could easily become mandatory. frankly i wouldn't ming if it was mandatory. it'll make it easier to block that stuff from my kids

bp 4575 07/07/2010 3:13 AM
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Userremoved :
The new Tom's based website : Tom's pr0n



"Tom's Hard" is waaayyy better.

eklipz330 07/07/2010 3:36 AM
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will this be sex.xxx soon?

FloKid 07/07/2010 4:15 AM
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28,000,000 - stds coming up. Next month. Coooool.

r_pad 07/07/2010 4:30 AM
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this reminds me of something similar

~US$14M for a license plate...

http://www.youtube.com/watch?v=_jEvV5mXS8k

eddieroolz 07/07/2010 5:55 AM
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Why pay $28M for it when it would become sex.xxx soon?

Annisman 07/07/2010 6:54 AM
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I guess sex really does sell... for 28 million apparently

JOSHSKORN 07/07/2010 8:38 AM
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Why not 69 million?

Kami3k 07/07/2010 8:45 AM
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eddieroolz :
Why pay $28M for it when it would become sex.xxx soon?



Um BECAUSE IT WON'T.

balister 07/07/2010 3:49 PM
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For those that say sex.com would be worthless, how soon we forget about Whitehouse.com and how many people go there by "accident" when trying to go to Whitehouse.gov.

hellwig 07/07/2010 5:29 PM
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mavanhel :
I might be wrong, but isn't the .xxx designation voluntary? I didn't think they were going to force sites to change their url.


That's "not their intent", but as peoples reactions have shown, the people will soon demand it. This was why they didn't want .xxx in the firstplace. Without .xxx, you couldn't force porn anywhere. Now, people will cry out to move all porn to .xxx to protect their children. It's a multi-phase attack, first you setup a voluntary place. Then you force people to voluntarily move there. Then you have a convenient place to carpet bomb when you need to get rid of all of them.

Sure, it's just porn now, but as I said before, wait until they create .islam, .communism, .freespeech, etc.... When you give up one right, you give up all rights. This is setting a dangerous precident.

gm0n3y 07/07/2010 6:53 PM
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I don't think that any site will ever be forced onto a specific TLD for at least 2 reasons:

1) The Internet is not US only.
2) Enforcement would be insanely expensive and impossible. Currently there is no enforcement of any kind, nor even a body that could potentially do this. I seriously doubt there ever will be one.

hellwig 07/07/2010 7:35 PM
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gm0n3y :
I don't think that any site will ever be forced onto a specific TLD for at least 2 reasons:1) The Internet is not US only.2) Enforcement would be insanely expensive and impossible. Currently there is no enforcement of any kind, nor even a body that could potentially do this. I seriously doubt there ever will be one.



1) The US could implement a law saying that any pornography sites viewable in the US must be on the .XXX domain. And then if you're wondering how they'd enforce that, think Great Firewall of China.

2) If you think the cost is prohibitive, again, see the Great Firewall of China. Obviously, with enough intent, anything is achievable.

aodknifer 07/08/2010 1:31 AM
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Just get the domain se.xxx no need for the x anymore XD