Say What? DRM Scheme Encourages Sharing

sounds great!! I'm all for DRM that ACTUALLY WORKS! (and by works I mean it doesn't make me think twice about buying the product using it.)

mind you, if it makes all your existing devices obsolete and unable to play the content, thats shit... but I'd be willing to accept it AS LONG AS IT WORKS!

DRM is still DRM, not matter how attractive they think they can make it look.
When I buy something I want to use it where I want, when I want. Asking for permission if I can use it somewhere else is not one of the things I'd be willing to pay for.

D R M
Dare me to Rip it Myself.

DRM won't be any good unless it is transparent to the end user. We want to use our media how we choose without having to go through any sort of auth process. This may be a small step in the right direction but I still don't like it.

Meh.... to all the people that still don't like this idea: Remeber this, DRM is NOT going entirely away. Even companies that take it off will continue looking for a solution, and this is a step in the right direction.

I just wonder how this will go for other forms of media, especially games. I mean, if I buy a game and want to let my friend try it out, or install it on their computer to show it to them, etc. will this let me do that? Can I also share something virtually (As if I buy something through Steam/Direct2Drive/digital distribution, can I loan it to someone the same way I can a normal disk?)

One thing I see as a problem: what stops large groups from saying everyone is their friend, and creating a huge domain where many people only have to buy things once. Say me and all my 400 facebook buddies share all our music videos. If 50 of us would have downloaded/bought the same video, now we only buy it once, what stops this? (I'm not really talking about close friends sharing, really, I'm talking about hundreds/thousands sharing).

Drm is still DRM. It's just a wolf disguise in sheep skins.

I'll give it a week before someone cracks it.

All the more reason to continue to purchase lossless master discs (CDs), rip and archive then transcode to the latest greatest lossy codec of choice which is compatible with your player.

I think it would be better described as.
"Attempts to discourages sharing, but attempts at a weaker level than most DRM."

DRM = attempt to prevent me sharing with group.
This = attempt to prevent me sharing with anyone.
No DRM = no attempt to prevent me sharing.

In no way does the technology itself (the DRM method) encourage sharing. The distributors may encourage sharing of these files, but it's not the technology doing it, it's the distributor.

Just realised that this would appear to have the potential to include a kill switch - thus denying *anyone* access to the content should the "system" decide to.

I am sure there will be limitations on just how much you can share content. Just be glad that there is an option to share unlike most DRM. To all who dislike DRM: Perhaps if people would clean up their act we wouldn't have DRM. I am sure that the last thing artists/programmers want is an angry customer. That said, they like pirating/monetary losses even less. Kind of like kicking yourself in the ass people...

DRM IS BS !!!!

Irefuse to buy any music ever form any large corporate labels/artists and definately will never ever buy anything from anyone who signs with the RIAA

I'll just rip MP3's from CD's using Windows Media Player.

Something tells me there are going to be a lot of families that are big... like 10,000 people or so. They may or may not be related, who knows. All I know is that they all use bittorrent.

The biggest problem with DRM is end-of-life. I bought my first CD over 15 years ago, and it still plays in my CD player. Anyone who bought songs from Yahoo Music only a couple years ago already lost the ability to play those songs (even if they did get a refund).

Simple fact of the matter is, not only do the companies decide where and how you can play the music, they decide how long you own it too. If Apple shut-down its servers tomorrow, billions of still-DRM protected songs will cease to play. Look at Amazon, they just pulled two books from thousands of Kindles with no warning what so ever. It can and will happen again, and because of legally-questionable EULA's, the user is powerless to do anything other than stop patronizing companies that continue to support and develop these greedy DRM schemes.

sharing is legal don't they teach us since we were little sharing is caring O.o!

So there are many companies already using this? That means it's not new tech. Why are we just hearing about this now???

good concept but... ya no no no

i can not go along with a scheme that requires any software to run in the background on any of my devices. much less anything that is going to talk back to someone and then fail when the company goes belly up and all content is then locked out.

I don't like DRM even if it is so little invasive as having to install x software who will work forever never requiring internet connection and be ok with system reinstalls. I like all my videos/audios/images to be open for me to use whatever software that is being developed by whoever.
And yes, I rip my DVDs and CDs and just shelve them afterwards. Standard AVI and MP3 that plays on all my players, none of which requires me to convert it to any specific format beforehand. Since I can't tell the difference between the original DVD/AudioCD and the ripped version (enough bitrate provided) I would even go as far as to rather handle and backup the ripped copies than make exact copies of the originals.

This is still crap. It only plays on a list of authorized devices.

The problem with DRM is it treats the LEGAL user who PAID for the content like a criminal.

DRM is barely a road bump to a pirate, they strip or crack the drm then use the content hassle free. All DRM is cracked very very shortly after its released, sometimes only hours after its released. After that the pirates dont have to worry about the dumb restrictions.

All the while the legal user who paid for it is screwed over time and time again.

Release good product, stop treating legal users like criminals and people will buy your product if they like it. This isn't rocket science.

WHY can't others just adopt a method like Steam?