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BlackBerry Users Restless, Disloyal to Brand

- By - Source : Tom's Guide US

According to a survey, 40 percent of BlackBerry users plan to trade in their smartphone for an iPhone when their contracts are up and a third of them plan to go to Android.

Research firm Crowd Science recently conducted a survey of smartphone users and discovered that 32 percent of BlackBerry users said they would swap their present phone for Google's Nexus One. Just 9 percent of iPhone users said they would swap their Apple smartphone for a Nexus One. A massive 60 percent of people using devices other than BlackBerrys or iPhones said they would swap their current phone to go Android.

The survey asked the opinion of more than 1,000 cell phone users. Nearly half of the group (44 percent) used regular cell phones as opposed to smartphones. iPhone users represented 17 percent of the respondents, followed by Blackberry users (15 percent), Nokia (10 percent), Windows Mobile (4 percent), Android (3 percent) and Palm (2 percent).  

However, while 40 percent of BlackBerry owners would trade in for an iPhone and 32 percent would trade in for a Nexus One, iPhone owners and Android owners displayed remarkable brand loyalty. When asked what phone they would buy 'tomorrow,' 90 percent of the people in both groups said they would stick with the brand they already had.

"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," said John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."

Read more about the survey here.

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noodlegts 03/16/2010 2:23 PM
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Jane any idea who the sample size is? I tried following all the links but it's a dead end (you have to sign up for something, aka dead end). It says they sampled people online but where are these people coming from?

Kind of surprised at the lack of Blackberry loyalty. Everyone I know who has one (myself included) is pretty addicted.

TomsSound 03/16/2010 2:25 PM
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Interesting survey, however every person I know who has a blackberry. Love's it. They don't call them crackberry's for nothing.

joebob2000 03/16/2010 2:33 PM
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Not too surprising; the grass is indeed always greener (unless you are a hopeless Apple fanboy.) I like my blackberry a lot but am certainly always interested in a 'better' phone, if it exists. If the Nexus One were on a decent network it may be a contender. The droid is too much of a hacker toy to take seriously (lose the keyboard); and the iPhone, well, I never was impressed with a flashy UI that didn't actually get anything done.

CTPAHHIK 03/16/2010 2:38 PM
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Survey looks accurate. After having Bold 9700 for few months I'm convinced only thing it can do is email. BB does email better than anyone else, but compared to competition application base is very limited.
No all in one messenger, no voice over IP capability, limited space (only phone memory is used for apps), no decent GPS app, no good ebook reader and list goes on.

oneeyed 03/16/2010 2:39 PM
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I use the blackberry and I myself am jumping ship once a good Windows 7 Phone comes out. There are many annoyances the BB has regarding how it copy/pastes and does searching or text messages being very slow to load.

thackstonns 03/16/2010 2:41 PM
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I have a blackberry. My first was a 7250 or something my second was an 8703e, third was 8130, fourth was 8330 fifth was 8330 sixth was a storm. Not sure what 7 is gonna be, but im betting a blackberry. I worked at alltel for years. I sold alot of bb's for two reasons. Durable as hell, and good reception.

thackstonns 03/16/2010 2:44 PM
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CTPAHHIK :
Survey looks accurate. After having Bold 9700 for few months I'm convinced only thing it can do is email. BB does email better than anyone else, but compared to competition application base is very limited.No all in one messenger, no voice over IP capability, limited space (only phone memory is used for apps), no decent GPS app, no good ebook reader and list goes on.



gps apps, garmen, bb maps (no turn by turn) google maps,
ebook reader. Kindle, barns and noble,
skype was out for blackberry. Until verizon did its skype thing

CTPAHHIK 03/16/2010 2:50 PM
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thackstonns :
gps apps, garmen, bb maps (no turn by turn) google maps, ebook reader. Kindle, barns and noble, skype was out for blackberry. Until verizon did its skype thing



BB Maps and Google are a joke. Have you ever tried using iGo and TomTom? I suggest you give it a try. They also do not require $10 per direction when you are lost in a different country.
I will give kindle a try, thank you. B&N and eReader do not work for my own ebooks. I do have quite a few and would like to transfer them.
Send me a link to Skype please that works on Bold.

Abrahm 03/16/2010 2:51 PM
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It's interesting to note that the sample had a higher percentage of iPhone users than BB users, even though the BB has almost double the market share.

Anyway, I'm surprised that BB users, which I generally picture as business users, would trade their business tool for a fashion item tied to a crappy network when they could get a stellar Android device on better, more reliable networks.

JMcEntegart 03/16/2010 2:54 PM
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noodlegts :
Jane any idea who the sample size is? I tried following all the links but it's a dead end (you have to sign up for something, aka dead end). It says they sampled people online but where are these people coming from?Kind of surprised at the lack of Blackberry loyalty. Everyone I know who has one (myself included) is pretty addicted.



"Respondents were recruited across Crowd Science network sites participating in the Crowd Science Sample Beta program. Randomly selected network site visitors over the age of 12 years were presented with an invitation to participate in the survey. Data collection took place from December 24, 2009 to January 21, 2010. A total of 1,140 respondents took part in the survey."

That's about as specific as it gets with regards to where they got the participants from. :(

I hear what you're saying though. Anyone I know with a BlackBerry says they wouldn't give it up. Seems strange.

kyzar 03/16/2010 2:56 PM
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thackstonns :
gps apps, garmen, bb maps (no turn by turn) google maps, ebook reader. Kindle, barns and noble, skype was out for blackberry. Until verizon did its skype thing



Telmap Navigator - works even on my old 8310 and gives excellent worldwide turn-by-turn 3D, 2D or symbol guidance, with voice. All the features I need from a Sat-Nav, I've used it here in the UK and on holiday in Oregon extensively. Unlike the iphone I can still multi-task when it's running too! (handy for checking / writing mail without losing a route if you stop on the way).

I don't know why I'd ever move from my 8310 - it does everything I need it to do (camera, video, Opera web, corporate email / calendar, sat-nav, alarm clock, mp3 player) even though it's a couple of generations old now. Maybe I'll grab a cheap Bold when this one finally breaks - though if they add phone to the PSP as was rumoured a couple of weeks ago... :D

snurp85 03/16/2010 3:03 PM
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wait... so the sampling included ages 12+ ???? well no wonder the results show everyone jumping ship. I cant imagine many teenagers and young twenty year olds wanting to stick with a blackberry when they all think of a phone as a fashion statement or a device for entertainment.

If the survey were to only include businessmen/women, I think the results would show that most BB users are very loyal.

Anonymous 03/16/2010 3:03 PM
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Been a BB user for years. It is still king of business/email. The allure of other phones is overrated. People need flashy toys to make themselves feel better. All these new phones hardly do anything revolutionary without sacrificing some of the simple stuff (like poor battery life.)

Apps? Ok fine. But who really uses a lot of that junk? And if I wanted to play games, I would carry a PSP or DS around too.

Clintonio 03/16/2010 3:17 PM
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Nokia user. I'm using a Nokia E71, the Blackberry ripoff, and it has pretty poor basic functions (email, text and calls) but Apps, ergonomics, keyboard, and the fact it runs off of Symbian is why I would pick it over BB. I would only go Nokia/Symbian or Andriod. But until I find an andriod with my exact requirements, that the E71 fills, I will stick with it.
It's rare to see people who consider themselves tech knowing who use a Nokia optionally, but my needs are rather specific due to my lifestyle...

SlickyFats 03/16/2010 3:27 PM
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I have been using a BB Bold 9000 since it came out. I used to love the phone, but "Survey says...." ding ding ding I am switching when the next iPhone comes out.
CTPAHHIK was correct in his statement. Very few apps and none seem to be very good. The memory gets used up quickly (about 8 apps installed. I have AT&T and they disable BB Maps and force AT&T Navigator on you for $15/month (i use Google Maps). The phone is really on good if you like to message.
BB Messenger is cool as long as you know people with a BB (I know 1 person). The e-mail is fantastic.
The web-Browser is HORRIBLE. I generally just end up waiting until I get to a pc to get on the net its so bad.

mavanhel 03/16/2010 3:30 PM
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JMcEntegart :
"A total of 1,140 respondents took part in the survey."



So this means:
194 iPhone users
171 Blackberry users
114 Nokia users
46 Windows users
34 Android users
23 Palm users

I don't much like this sample size seeing as I have had classes with more people in them than the entire sample group. When you assume that almost every person between the ages of 20 and 65 (I know it's more) has a cell phone, be it regular or smart phone, you're getting into the realm of hundreds of millions of users in the US alone. If the sample size was in the tens of thousands then maybe this survey might mean something, but here I just see a small group that doesn't really tell you anything.

tinmann 03/16/2010 3:31 PM
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I'm still happy with my BB 8350i Curve. But I'm not one of those that constantly play with their phone like it's a toy. I have push 2 email, push 2 talk, can send pictures and files, have an adequate camera, play mp3's and can send and receive text messages. What more do I need? Before this one I used the RIM 7100 and if it could play mp3s and had a camera I'm probably still be using it.
Google maps is good enough for me to get around with on a daily basis and if I'm out of town I use a tom tom. Everyone has become a app/gadget freak these days. And how many people really surf the web on their phone? Be truthful.

visa 03/16/2010 3:33 PM
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JMcEntegart :
"Respondents were recruited across Crowd Science network sites participating in the Crowd Science Sample Beta program. Randomly selected network site visitors over the age of 12 years were presented with an invitation to participate in the survey. Data collection took place from December 24, 2009 to January 21, 2010. A total of 1,140 respondents took part in the survey."That's about as specific as it gets with regards to where they got the participants from. I hear what you're saying though. Anyone I know with a BlackBerry says they wouldn't give it up. Seems strange.



I couldn't find that info but if it's 12+ that seems a little skewed, at least for my tastes. Being a professional using a Blackberry for mainly work, any opinions from ages 12 to about 24 are basically worthless to me. At that age I probably would like the flash of an iPhone...

That being said, been using an 8830 World Edition for years now and it's been very good for business and (some) personal use. The internet browser really sucks though.

teslaxero 03/16/2010 3:35 PM
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No question about it... I build and program freaking computers and I can't figure out my wifes Blackberry. You need a second degree just to make a phone call. Ever tried to delete an email account from one of them?

visa 03/16/2010 3:41 PM
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teslaxero :
No question about it... I build and program freaking computers and I can't figure out my wifes Blackberry. You need a second degree just to make a phone call. Ever tried to delete an email account from one of them?



All the time.

redplanet_returns 03/16/2010 3:43 PM
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judging from things i've read and ppl i know, this study seems to be false. either because of small sample size, ridiculous testing methodology, or funded by one of RIM's competitor/enemy

thackstonns 03/16/2010 3:57 PM
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CTPAHHIK :
BB Maps and Google are a joke. Have you ever tried using iGo and TomTom? I suggest you give it a try. They also do not require $10 per direction when you are lost in a different country. I will give kindle a try, thank you. B&N and eReader do not work for my own ebooks. I do have quite a few and would like to transfer them. Send me a link to Skype please that works on Bold.



It was supposed to be out but Verizon is offering it exclusively now so It wasnt released. Same reason that the iphone app got pulled.

bison88 03/16/2010 4:03 PM
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I bought into the hype and later regret it. Unless you are in a business environment that requires BlackBerry features you will find the phone is overpriced, overrated, and just overly expensive to maintain on a monthly plan for what you get. The fact when I bought my Curve a year ago it was already a 2+ year old phone and with a contract and all the discounts it still costed me $250 up front.

My love for the BlackBerry ended three months later when guys like AT&T charge you a $25 extra per month for the same unlimited plan just for the blackberry.

EvilMonk 03/16/2010 4:09 PM
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visa :
All the time.


I second that.
At work we have 40 BBs linked to a BES and its so easy to managed them all with the BES features, I wouldn't say the same if it was all iPhone and Android, you can basically do everything you want on any phone wherever it is.

michaelahess 03/16/2010 4:10 PM
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My 8330 is a piece of junk, usability sucks. My windows mobile phones were always easier to email and text with. Mostly the menu organization is wrong for most functions, defaults to the worst possible options.

grieve 03/16/2010 4:11 PM
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I used the Iphone 3g (2 years) and then upgraded to 3gs (1 month). After about a month with the 3gs i sold it and bought a blackberry 9700 (used about 2 months now) because the 3gs reception was brutal... i was dropping calls like mad.

I feel i have a UN-biased opinion on this matter... I am 35, single parent of one who has an iphone which i pay for!

I find the iphone to be superior in every category over the Blackberry 9700 except one, phone calls. If you want/need a reliable PHONE the blackberry is far better. If dropped/missed calls are not a big deal to you then the Iphone is far better. If phone calls are the primary reason you have a cell, blackberry is the only way to go.

Frankly after 2 months of this blackberry i wish my phone calls were not so important as i liked the Iphone far more. Even simple things like roaming the net are just easier on the iphone. add something to your calendar or even set an alarm is easier on iphone....It's just faster/easier at everything :(

BUT! My blackberry has dropped only one call, this thing is reliable, it wins :(

joe gamer 03/16/2010 4:14 PM
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Recently gave up my Blackberry for a Droid, I had an 8100 though which is only half a blackberry(the other half being regret, regret for not getting a full size keyboard that is). God I hated typing on that thing. Love the shit out of my Droid though.

redeye 03/16/2010 4:32 PM
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funny... NO iphone users on buses in mississauga, ontario So they either hide them or don't use them... cause I had seen about 80 percent more 'berries than iphones... (10 'berries to 2 iphones)... also I have seen 80% more ipod nanos and ipods than Ipod touches....

I personally can't see why teenagers would use a "business" phone instead of a "fun" phone... (they probably end up costing the same)... so I see these 'berry users switching to another phone (DROID or Iphone) when they think that the phone won't get stolen, or is easily purchased pay-as-go, or unlocked.

Revord 03/16/2010 4:39 PM
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Gotta tell you guys, I have used an Iphone 3gs, and I currently own a BB Bold 9700. My first choice is the Iphone. For the most obvious reason that its so cool. Plus it has such a wide variety of free apps available. I however picked up the BB for free at a website after Christmas. That was the main selling point, plus the wifi capabilities. To be honest, I dont regret my BB at all. I get everything I want out of it from the Opera browser, to google and blackberry apps, messaging, email, music, video. Are there some things that I would change with it? Absolutely, however, it is by far the one phone I have had that I love the most.

Im not a business person, and in that regard, I guess I am probably the last person to have any business having a phone like this, but its a cool toy to me. I love it, and I ain't giving it up. I would go for a droid just for grins and giggles if AT&T offered one, but such is life.

danimal_the_animal 03/16/2010 4:42 PM
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agent766 03/16/2010 4:46 PM
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I don't like the lack of apps for Blackberry. It definitely doesn't compare to an iPhone or an Android phone. I would trade in for an Android as soon as my contract's up. I would go with the Android because I'm an open source guy.