New iPhone Orders Boost Apple Into Nokia Territory

By Wolfgang Gruener, published on August 5, 2008 at 1:10 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: 3GSM, Smartphones
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Chicago (IL) - Apple apparently has increased its iPhone orders beyond full production capacity of its contract manufacturer Foxconn (Hon Hai). The new order puts iPhone sales at four times of original estimates, approaches the smartphone sales volume of Nokia and may raise new concerns of the iPhone production environment.

According to TechCrunch, Apple is requesting 800,000 iPhone 3G units per week from Foxconn, which would translate to at least 3.2 million phones per month and close to 40 million devices per year. Apple sold about 6 million units of its iPhone Gen 1 and the company missed its original, somewhat blurry goal, to sell 10 million iPhones in its first year and hit a market share of about 1 percent.

Apple is obviously optimistic about its increased market reach to more than 70 countries, but a monthly volume of more than 3 million smartphones (we assume that Apple can actually sell all of these units) could be considered as impressive even by Apple standards. A volume of more than 12 to 13 million smartphones per quarter would make Apple the world’s second largest smartphone manufacturer, just behind Nokia, which sold 14.6 million units in the first quarter of this year and well ahead of Research in Motion, which sold 4.3 million Blackberry phones in Q1, according to market research firm Gartner. Apple is estimated to have sold just 1.7 million iPhones during the first quarter.

Overall, a shipment volume of 12-13 million iPhones per quarter would not allow Apple to become a top 5 cellphone company. Nokia is estimated to ship about 120 million phones per quarter, followed by Samsung with 45 million, Motorola with 28 million, LG with 27 million and Sony Ericsson with 24 million.

The indication that Foxconn may be manufacturing iPhones above its current capacity levels is already creating concern about possible inhumane working conditions and overtime violations at Foxconn. Ryan Ritchey, producer of The Digital Lifestyle blog, suggested that Apple should check the working conditions at the company. "If there ever was a time that a precariously close to inhumane work environment could go over the edge, this new production ramp would be it," Ritchey said.

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Anonymous 08/05/2008 7:54 AM
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the title is misleading...

seems like the overall volume... but theyr talking smartphones here... bah

kami3k 08/05/2008 8:23 AM
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kami3k

You really think they sold over 100 million iphones? lol

daveloft 08/05/2008 8:52 AM
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daveloft

In the title you say iPhone orders are approaching Nokia territory. You than go on to say they are moving 3.2 million phones per month which would be just under 10 million phones per quarter not 12-13 million as you said and than you state that Nokia sells 140 million phones per quarter. So how is this approaching Nokia's territory?

daveloft 08/05/2008 8:53 AM
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daveloft

In the title you say iPhone orders are approaching Nokia territory. You than go on to say they are moving 3.2 million phones per month which would be just under 10 million phones per quarter not 12-13 million as you said and than you state that Nokia sells 140 million phones per quarter. So how is this approaching Nokia's territory?

daveloft 08/05/2008 8:53 AM
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daveloft

sorry for the double post

Blessedman 08/05/2008 9:47 AM
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Blessedman

yes this article is confusing and contradictory.

zerapio 08/06/2008 2:39 AM
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zerapio

To daveloft: the article first talks about smartphones and then cell phones in general. The comment about approaching Nokia's territory refers to the smartphone category.

I do agree with you that 3.2m iPhones/mo is approx. 9.6m per quarter and I don't know where the 12-13m comes from. Maybe the author is thinking about (4-month) terms? Regardless 9.6m/Qt is comparable to the 14.6m smartphones Nokia sold this past quarter. This (9.6m iPhones/Qt) of course is still distant from the total number of phones sold by Nokia in the last quarter (140 million).

Anonymous 08/06/2008 3:30 AM
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Apple is in a much higher placing if phone sales value is being compared. The iphone is like a $500 - $700 phone.

kami3k 08/06/2008 4:21 AM
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kami3k

I'm surprised Tuan Nguyen didn't write this article hahaha.

Anthony20022 08/06/2008 12:20 PM
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Anthony20022

Apple's goal has been to sell 10 million phones in 2008 (the first full calendar year since launch), not 10 million in the first 12 months as the article implies; therefore Apple has not missed the goal.

Note You are going to post a comment as anonymous.



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