AT&T: Record Sales on iPhone 3GS Launch Day

By Jane McEntegart, published on July 3, 2009 at 11:51 AM
Source: Tom's Guide US | Keywords: , , , , | Themes: Smartphones, Business
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AT&T broke a number of records on June 19.

When the iPhone 3GS launched, it was a very 'meh' affair. Nothing could compare to the launch of the original iPhone back in 2007, but the 3GS launch couldn't even hold a candle to last year's release of the iPhone 3G. That said, AT&T has reported that it achieved record sales the day the iPhone 3GS hit the streets.

In an internal memo leaked to All Things Digital, MacDailyNews and the Wall Street Journal, the carrier claims to have seen its "best-ever sales day" in the company's retail stores on June 19. Not only that, but also its second-largest traffic day in the stores. AT&T went on to say that the iPhone 3GS was also responsible for the most transactions processed by its IT systems in a single day and the largest ever order day on att.com.

Unfortunately this conveniently leaked memo about how AT&T is the best thing since sliced bread is devoid of numbers. Check out the full memo below (via All Things Digital)

iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

    "Here’s a look at some of the milestones we achieved:

        * Best-ever sales day in our retail stores
        * Second-largest traffic day in our retail stores
        * Most transactions processed via our IT systems in a single day
        * Most upgrade eligibility checks in a single day
        * Largest order day in att.com history
        * Largest features sales day in att.com history

On this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008–all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours."


Hands up who contributed to AT&T's record breaking day of sales?

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Comments

tayb 07/03/2009 7:31 PM
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-4+

Enjoy it while it lasts AT&T because it has been made abundantly clear that Apple and iPhone customers are very much tired of your crappy network and crappy prices.

war2k9 07/03/2009 7:32 PM
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Att should thank apple for given them a product that sells their horrible service.

ThePatriot 07/03/2009 8:10 PM
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Anonymous 07/03/2009 8:53 PM
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I wonder when they'll hit a record on the number of overheated/roasted Iphones...

probably soon enough!

Anonymous 07/03/2009 9:35 PM
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... wtf are these comments?

I bought my first apple product, the iPhone 3GS a few days ago. I used to have the AT&T tilt and I loved it. I decided on the iphone because I'll be moving out of my house soon, and will be traveling a lot and I wanted access to the internet (buying internet access for my apartment would be a waste, as I will only be there when I sleep). iPhone was the cheapest mobile internet connection I could get in my area, and heck, mobile phone and I could get texting.

Never having used itouch, ipod, iphone etc (but having used wifi with my AT&T Tilt, which is slow and not very reliable... even using 802.11) my experience has been nothing less than eye opening. I even got my dad playing with the phones google maps application and he hates cell phones and thinks the internet should go away.

Slow speeds? Maybe in your area or you are just jumping on the att-hate bandwagon. I can download apps, maps, and watch videos perfectly fine.

My only beef with AT&Ts iPhone service is that it is expensive. Considering the bill is for phone service AND internet service it's fairly typical of what I'd pay if I had bought both as separate services.

Also, AT&T gives discounts depending on where you work. I qualified for a 24.1% discount on my bill... never had verizon do that for me, just my 2 cents.

doc70 07/03/2009 11:06 PM
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@ andesfdfhdf
first you say that it was the cheapest internet connection for you, then you complain that it's too expensive... make up your mind, pal.
And to think that is with your 24.1% discount... i think they still took you for a ride...

as for overheating phones, you'll get a lot more in the months to come. Apple maximizes it's profits by cutting down quality materials and quality build on their phones, but again, so does every other manufacturer. They're no different, really...

Anonymous 07/07/2009 2:00 AM
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-0+

@doc70

You might want to go back to school, you obviously can't reason correctly. Let me help you by combining my points: The internet feature for my iPhone was the cheapest MOBILE internet plan I could get (unlimited data). Yet, in the scope of what I used to pay when I spent more time in a home for home internet, it is expensive. Let me give you some numbers, maybe you'll understand those better:
Land line $15 + $20 DSL internet = $35.
Mobile phone cheapest plan $35 + $60 (5GB) cellular data plan = $95
iPhone with unlimited data and unlimited texting ~ $55 (varies with taxes and fees, factoring in my discount).
To reiterate again: iPhone is cheap considering my other options, but more expensive than what I used to deal with.
I hope that helps you understand where I was coming from.

P.S. I have had 0 issues so far with my phone. I heard about heat issues... but today I was charging my phone, with bluetooth enabled playing a game that streams content over an internet connection (it was using wifi). My phone got warm, but it was about as warm as body temperature, if not a little more.

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