Nike, Lululemon and Hoka are hosting huge New Year's sales — here's 19 fitness deals worth shopping now
New year, new fitness gear
2026 is officially here — and if you're hoping to reach your fitness goals in the new year, you're likely going to need some new apparel and sneakers to help you get there. The good news? We're seeing great deals courtesy of our favorite brands like Hoka, Asics, Lululemon, Nike and more.
As someone who loves to wear fitness apparel whether I'm working out, walking my dog or just lounging around the house, I find the deals below very enticing. They're stylish, comfortable and affordable. Plus, I don't know about you, but my workout is always better when I like my outfit.
It's no secret that fitness apparel can be pricey, but with these New Year's sales, you can build a workout wardrobe at a fraction of the price. So don't wait — shop my favorite fitness deals from top brands and retailers in 2026.
Quick Links
- shop Lululemon's New Year's sale
- shop Nike's New Year's sale
- Asics Lite-Show 7" Shorts (Men's): was $50 now $29 @ Asics
- Brooks Convertible Run Bra (Women's): was $60 now $33 @ Amazon
- Nike Sportswear Club Long-Sleeve T-Shirt (Men's): was $35 now $28 @ Nike
- Lululemon Pace Breaker Linerless Short 7" (Men's): was $68 now $39 @ Lululemon
- The North Face Essential Relaxed Hoodie (Men's): was $75 now $53 @ The North Face
- Asics Gel-Excite 11 (Women's): was $90 now $74 @ Asics
- Hoka Rincon 4 (Women's): was $129 now $88 @ Hoka
Fitness Apparel Deals
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The Lululemon Love Tank Top is soft, stretchy and breathable. Its fit floats away from your body, making it great to wear on hot days and the style goes with everything.
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This Nike long-sleeved t-shirt is a dependable inner or outer layer, especially on those crisp spring outdoor runs. Made of cotton, it's soft and naturally breathable.
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These Asics running shorts can be yours for just $29. Asics bills them as lightweight, flexible and breathable — perfect for when you're on the go. There's also a pocket at the back to store your phone.
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The Brooks Convertible Run Bra moves with you, with adjustable straps that switch from scoopback to racerback for a fit that adapts to your run. The breathable, sweat-wicking fabric and mesh panels keep you cool, while the smooth seams are there prevent chafing.
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If you prefer more coverage while you're working out, opt for these Asics FP Pants. They're made of lightweight fabric that wicks sweat off your body, keeping you comfortable in hotter temperatures. There's also a drawcord waist tie to adjust the fit.
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Feel comfort and freedom in your workouts with the second-skin fit of the Elaro sports bra top. It delivers a figure flattering fit with higher neckline, curved rear hem, and razorback silhouette, offering the perfect amount of support for your work out.
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The 7-inch Lululemon Pace Breaker Linerless Shorts will be your go-to shorts for all workouts at the gym. They're comfy and made from a quick-drying fabric so they stay dry no matter the workout. They also have deep side pockets where you can stash your phone or other small accessories.
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You can never own too many leggings, and you'll definitely want to add a pair of the Wunder Train tights — the best Lululemon leggings for the gym that we’ve reviewed — to your cart. They're made of breathable and sweat-resistant Everlux fabric.
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In cold temperatures, hoodies are everything. In addition to being incredibly cozy, this relaxed-fit hoodie from The North Face is environmentally friendly, crafted with a blend of recycled fabrics. With stylish details like an embroidered logo and ribbing on the hoodie’s hem and cuffs, I’d argue you could even wear this hoodie to a sit-down holiday dinner.
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This half-zip scuba hoodie exudes comfortability. It's made with a plush, cotton-blend fleece fabric that's naturally breathable and insanely soft against the skin. Then, the oversized fit is perfect for throwing over a sports bra on your way to the gym or for reaching maximum coziness at home.
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This jacket is made with Athleta's Powervita fabric, which is buttery soft against your skin. It also features thumbholes to keep your sleeves in place as well as side zip pockets to stash your phone or keys. Note: Certain colors start as low as $32, but stock is limited.
Footwear Deals
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The Nike Flex Control 4 can now be yours for just $47. These budget-friendly sneakers are designed for workouts, with flexible soles and a midfoot strap to keep them securely on your feet.
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The Runfalcon 5 is an entry-level running shoe that offers a high level of comfort thanks to the Cloudfoam midsole. The Runfalcon 5 are a great budget option for occasional runners, and they look good for casual use as well.
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Ready to hit the ground running? These Skechers sneakers are not only slip ons, but they're also running shoes. They feature a heel pillow that holds your foot securely in place and Skechers M-Strike technology promotes efficiency in each stride, making them the optimal running shoe.
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The Gel-Excite 11 are now on sale for a discount, bringing their price under $75. Designed for running and fitness, it brings a higher stack and a super soft and comfortable feel underfoot. The reflective details are also handy if you're working out in low light.
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The Pegasus 41 is Nike's popular daily trainer, and the 41st version of the shoe is our favorite yet. The new ReactX midsole and higher stack on the Pegasus 41 give it a softer ride than its predecessors, but it’s not so squishy underfoot as to be unstable in any way. It’s a balanced midsole that is comfortable for easy and long runs, but has a little bounce to it when you want to up the pace.
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The Hoka Rincon 4 is ever so light, cushioned, and breezy, packing a two-layer insole that makes every step feel oddly deluxe for such a minimal shoe. The breathable mesh keeps air moving, while the foam brings enough pop to stop the ride from feeling sleepy.
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The Dynablast 5 is a comfy, everyday running and workout shoe that will feel bouncy underfoot thanks to a responsive midsole foam. You may have to have a flick through the different colors available on sale to find your size, and if you're looking for the women's version of the Dynablast 5, here it is.
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The Hoka Skyflow is a comfortable cushioned running shoe with a midsole made from a lightweight supercritical EVA foam. It's a protective shoe that's also quite versatile, and a good option for runners of all levels. The women's version is also on sale.
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Olivia is a Deals Writer at Tom’s Guide. She loves all things lifestyle, shopping, and sourcing the best deals from some of the top brands, retailers, and websites around. From fashion and beauty to smart home and tech, she has an eye for finding practical, stylish, and reasonably-priced items that help make life simpler (and a little more aesthetically-pleasing). Olivia has over five years of experience writing lifestyle, commerce, and branded content for Patch.com. In her free time, she enjoys trying out new exercise classes, binge-watching the latest viral TV shows, cooking, spending time with family, and taking long walks with her dog, Gus.
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