Why Epic Loves Apple iOS and Dislikes Android

We've already been wowed by the next-generation Unreal Engine technology that Epic showed at GDC. The new Unreal Engine demo is the new original Crysis, which showed us the upper limits (and beyond) of existing technology.

The Unreal Engine demo was running in real-time on three GeForce GTX 480 GPUs, but the engine isn't just for high-end computers. Epic already made it clear that the engine should serve as a performance and feature target for then next-generation consoles, like the PS4 and Xbox 720 (or whatever they end up being named). Besides just that, however, Epic is making its engine workable for portable gaming.

With the rise of the Apple App Store and the popularity of the iOS devices, developers see it as the new market for selling games. The growth in graphical power too in the iPad 2, which Epic programmer Tim Sweeney believes to be in line with Apple's 9-times-faster boast, shows that gaming on portable touch devices is here to stay. It's not anywhere near even what today's HD game consoles can do yet, but they're getting the graphical features. Sweeney told Gizmodo, "you can use the high-detail shaders we did during Gears of War."

Epic actually likes Apple's model of introducing new, faster hardware every year. Instead of getting a new console refresh every 7-8 years, as will be the case with the current generation of Xbox 360 and PS3, Apple pumps out a new one yearly. The sort of advancement is much like what PC developers are used to seeing.

Epic seems to be concentrating its mobile gaming efforts on the iOS, and there's a reason why Android is getting left out in the cold.

"When a consumer gets the phone and they wanna play a game that uses our technology, it's got to be a consistent experience, and we can't guarantee that [on Android]. That's what held us off of Android," Tim Sweeney said. "Google needs to be a little more evil. They need to be far more controlling."

Marcus Yam is a technology evangelist for Intel Corporation, the latest in a long line of tech-focused roles spanning a more than 20-year career in the industry. As Executive Editor, News on Tom's Guide and Tom's Hardware, Marcus was responsible for shaping the sites' news output, and he also spent a period as Editor of Outdoors & Sports at Digital Trends.

  • Or how about, I don't give a monkeys about your new engine on the iCrap Epic!
  • toxxel
    Utter disbelief, I can't really explain how backward this kind of thinking is or how I truly think about it.
  • molo9000
    That's why I ordered an iPad 2.

    If I were an app developer for tablets, I'd develop for iPad. Only 2 possible hardware configurations and millions of potential customers.

    How many Xooms has Motorola sold in a month? Only 100,000 according to Deutsche Bank
  • Epic Fail, i for one dont care about them never actually liked Gears of war crap.
    So screwed them they will eventually know that Android market is important but is gonna
    be a little too late the market will be flooded with A quality games.
  • joytech22
    I blame Samsung because I can.

    Mostly because us Galaxy S owners have had samsung over-allocate RAM to absolutely nothing, my other devices seem to be able to use 300MB (they have 512MB of ram too and 300mb free to run programs on) unlike my Galaxy S which has 100MB available and can't do much with, my friends Desire HD can still use up to 500MB of their ram to run apps..

    Another point is that I would welcome a limit to the least amount of power a Android device can provide, I have a Android tablet with a 300MHz CPU and it can't run anything.
  • Yeah, because PC's don't really have minimum requirements for playing games, any eMachine or Dell is capable of playing Crysis right off the shelf. Heaven forbid we have to tell entry-level smartphones that they're S.O.L., or worse yet, take the unprecedented step of having an "ultra low details" setting to make it work on crappy phones.

  • sactownbwoy
    Andorid is like the PC market, different levels of hardware. Not every pc gamer has the same video card or screen size, same as android phones. All they have to do is make the game similar to pc games, allow the customer some customization in the graphics of the game so that someone with a really powerful phone can play it at high settings while someone with a lowend phone can play at low settings.

    I realize it may add some more programing to the games but at least they would be able to serve a wider audience.
  • kartu
    Crysis had OK graphics, but was very poorly programmed.
    It's funny that the latter became the reason, to believe it had "advanced graphics".
  • anotherzen
    thought they said their engine was scalable... guess not.
  • thegamersblog
    If the want scaleable and upgradeable hardware... why not build for the PC market? Whats with all these crappy casual games companies keep pumping out?