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Amazon: Get Blu-ray or DVD, then Stream for Free

Online retail giant Amazon has launched a service that may give iTunes, Netflix and other virtual retailers a run for their money. Called Disk+ On Demand, this new service provides a free streaming version of a movie purchased via Blu-ray and/or DVD. This means that anyone ordering physical copies of "select" movies will receive the Amazon Video on Demand standard definition (SD) version for free... possibly forever (or until the Internet explodes and collapses).

"When you purchase a Disc+ On Demand Blu-ray or DVD, we'll automatically add the digital version to Your Video Library," the company writes in this FAQ. Amazon also reports that moviegoers can download the digital versions for offline viewing using as well using the "Download" feature ("Watch Now" activates the online streaming).

So will all DVDs and Blu-ray movies have free, Digital SD versions? Apparently not, however, there will be a Disc+ On Demand message designated to qualified products. Once the DVD or Blu-ray movie is purchased, the digital SD version will appear in the customer's account "as a gift."

Currently there are loads of  Disc+ On Demand disks to choose, including Interview with a Vampire, Unforgiven, Ghostbusters, the remastered version of The Fifth Element, and tons more. Unfortunately, this program only applies to customers located in the United States. Sorry Marcus, no streaming Teletubbies for you. (Being Canadian, I'm more upset about missing out on Kids in the Hall. -Marcus)

Kevin started taking PCs apart in the 90s when Quake was on the way and his PC lacked the required components. Since then, he’s loved all things PC-related and cool gadgets ranging from the New Nintendo 3DS to Android tablets. He is currently a contributor at Digital Trends, writing about everything from computers to how-to content on Windows and Macs to reviews of the latest laptops from HP, Dell, Lenovo, and more. 

  • Montezuma
    This is a great idea, but unless is will apply to all movies, including all new releases, then Amazon will fail with this. This is the reason that Netflix fails with their instant view section. I mean, we live in the year 2009, but it still feels like 1999. This is a nifty idea, but kind of useless.
  • daship
    Who wants to buy another copy of a old movie just to get a digital copy. New movies great, but old movies = fail. Its easy to make your own movies digital anyways. If its legal for amazon to give you a digital copy, how is it different then making your own?
  • AIstudio
    How will this work if the governing bodies get there way and we are all capped in bandwidth due to them pointing the finger at piracy. Sorry but you cant cut it both ways??
  • staalkoppie
    LOL....South African internet is so backwater, I'll order the dist, and download the movie...the disk will arrive, I'll watch it a million times, and my PC will still be downloading the digital version... :)
  • bk420
    This is very cool! I love A-VOD + VieraCast. I think it's the best value out there in VOD and getting the disk+ is an even better deal!
  • matt87_50
    great Idea! this is how it SHOULD be, we by the piece once and own it on all mediums
  • ssalim
    this is great until our ISP caps our monthly bandwidth.