Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

By Jeff Parsons Published
Sony has issued a teaser for what looks like a new audio product right at the same time as unofficial leakers are claiming they know pricing and specs.

By Jeff Parsons Last updated
Google has quietly removed AI Overviews on certain health queries after a report claimed they were inaccurate and potentially dangerous.

By Jeff Parsons Published
Nintendo president Shuntaro Furukawa says the gaming giant is closely monitoring the ongoing US tariffs and the current RAM crisis and the knock-on effect for console pricing.

By Jason England, Mark Spoonauer Last updated
Tom's Guide is at CES 2026, bringing you all the latest news and hands-on from our team on the ground in Las Vegas!

By Jeff Parsons Published
Our pick of some of the best new gadets we saw on day 4 of CES 2026.

By Jeff Parsons Last updated
The world's biggest tech event just wrapped up its second day, and Tom's Guide spent the last 24 hours scouring the show for the best new gadgets.

By Jeff Parsons Published
Here's what I noticed when I swapped my $30 budget blender for a $129 Nutribullet Ultra and why it made me love smoothies again.

By Jeff Parsons Published
Asus has announced that price hikes will come into effect from January 5, right before CES 2026.

By Jeff Parsons Published
Forget your Strava Streak or closing your Apple Rings, one of the best ways to stay fit is to trek to Mordor.

By Jeff Parsons Published
The GameSir G8 Plus has become my go-to mobile controller and it's all down to the sheer versatility it offers.

By Jeff Parsons Published
Boxing Day sales are here and I've picked out 9 discounts I'd personally recommend.

By Jeff Parsons Last updated
You can follow Santa Claus on his journey around the world thanks to Google and NORAD's festive trackers.

By Jeff Parsons Last updated
The iPhone's App Tracking Transparency feature deemed 'harmful' to developers by European regulators, and Apple has been fined over $100,000,000 because of it

By Jeff Parsons Published
Today's Wordle answer is another doozy and some players may find it challenging

By Jeff Parsons Last updated
LG TV owners have noticed Microsoft's Copilot AI has been quietly installed on their sets with seemingly no way of removing it.

By Jeff Parsons Published
Google has brought ski trails back to Google Maps following a massive backlash from skiers and snowboarders.

By Jeff Parsons Published
Push-ups are an exercise staple for a reason. Try this at-home workout to build muscle without having to go to the gym.

By Jeff Parsons Last updated
Music videos are currently rolling out to Spotify Premium subscribers in the US and Canada.

By Jeff Parsons Last updated
Oura has been quick to respond to recent Reddit claims the company's smart rings are overheating.

By Millie Davis-Williams Last updated
UK Cyber Monday deals are still going, and I'm vetting all the top savings on everything from tech and trainers to stocking fillers

By Jeff Parsons, Millie Davis-Williams Last updated
Retailers like Amazon, Argos, Currys aren't waiting until Friday to offer the best discounts — here are the Black Friday deals I recommend.

By Jeff Parsons Published
Currys is slashing prices on PS5 and PS5 Pro bundles ahead of Black Friday and we've picked out the best savings.

By Jeff Parsons Published
The Yoto Player is a screen-free, ad-free audio player that makes the perfect gift for kids. And it's reduced for Black Friday right now.
Here at Tom’s Guide our expert editors are committed to bringing you the best news, reviews and guides to help you stay informed and ahead of the curve!

