1. Go to Amazon Prime
2. Select: Start your free trial
3. Follow the instructions
4. Start browsing deals
Amazon’s next big shopping event for 2026 is almost here, with Prime Big Deal Days set to run in Australia from Tuesday, September 29 through to the end of Monday, October 5. It’s shaping up to be another week of solid discounts, covering the usual spread of tech, appliances and everyday essentials.
If July’s Prime Day was anything to go by, we’re expecting sharp price drops on power banks, earbuds, smart home gear, tablets and laptops — the kinds of deals that tend to disappear quickly once the sale hits full swing. The Tom’s Guide AU team will be tracking the best offers throughout the week, pulling together a running list of the standouts as they land.
Most of the stronger bargains will be Prime‑exclusive, so having a membership makes a noticeable difference. New users still get a 30‑day free trial, which neatly covers the entire event and includes free expedited shipping on thousands of items.
Popular Prime Day categories
- Amazon Bestsellers: see what everyone else is buying
- Lightning deals: you'll need to be quick to land these deals
- Deals ending at midnight: don't sleep on these epic deals
- Amazon devices: big savings on Kindles, Echos, Rings & more
- Electronics bestsellers: Cables, chargers, power banks & more
- Computing bestsellers: keyboards, mice and other peripherals
- Appliance bestsellers: air fryers, coffee machines and more
Top 10 deals from July's Prime Day sale
Frequently asked questions
If you've never taken part in an Amazon sale event before, you can read all about it below. We've also taken the liberty of offering some advice on finding the best deals during the sale period.
When is Prime Day in 2026?
The main Prime Day sale took place this year from Tuesday, July 7 to Monday, July 13. However, Amazon is following that sale with its Prime Big Deal Days sale, which in Australia will take place from Tuesday, September 29 to Monday, October 5, 2026.
Can I get a free Amazon Prime membership?
Yes, Amazon offers a free 30-day trial to Amazon Prime for new members, allowing you to score some bargains in the Prime Big Deal Days sale without paying for a subscription up front. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.
Tips for finding the best Prime Day deals
Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.
Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.
Watch out for shady reviews:
While Amazon has gotten better at spotting and removing fake reviews, the massive number of products on the site makes it tough to ensure every review is genuine. For that reason, it’s best to stick to reviews marked with a “verified purchase” label so you know the person actually bought the product they’re reviewing.
Alexa and Prime Day deal alerts
Alexa shopping has been around for quite some time. During Prime Day and other Amazon sales, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals.
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