Club Benefits
Gather 'round, fitness fiends. It's EOFY sales season, and as a leggings lover, I’m happy to confirm it’s offering up plenty of opportunities to save on some sweet new gym gear. With a plethora of top-rated brands holding their own mid-year events, you could score an impressive bargain or two when shopping for athleisure wear this June.
Notably, some of our favourite activewear makers have already kicked off their sales — such as Asics, Lululemon and Puma — and we anticipate more will jump on the discount train in the coming weeks. We wouldn’t wait, however, as some brands have already sliced up to 80% in their regular sales section, like Muscle Nation, so there are already plenty of great buys available — and delaying might see your preferred size or colourway sell out.
Whether you're after a new pair of bike shorts, leggings, sneakers or training shoes, or perhaps even a gym bag to carry your favourite gear in, the June 2026 EOFY sales are sure to have something to suit.
Below, I've gathered some of the top deals available to buy right now, some retailer quicklinks for my highly anticipated sales, and some frequently asked questions to help you better prepare for all that EOFY fitness sales have to offer. Happy shopping!
Retailer quicklinks
Here are 12 fitness retailers that are either currently holding EOFY sales or are expected to start theirs soon.
- Asics: sign up for a OneAsics newsletter to score up to 30% off during its member-exclusive EOFY sale
- Adidas: EOFY sale hasn't commenced yet, but plenty of discounts on Adidas' Outlet page
- GymShark: no official sale yet, but some great deals to be had in GymShark's Last Chance section
- Hoka: shop up to 40% off select styles during Hoka's Fly Into Sale event
- Lorna Jane: no official EOFY sale yet, but plenty to shop in Lorna Jane's sale section
- LSKD: no official sale as yet, but plenty of options available in LSKD's sale section
- Lululemon: the brand's Mid Year sale has started with prices slashed on women's and men's clothing, accessories and shoes
- Muscle Nation: no official sale yet, but up to 80% off Muscle Nation's clearance section
- New Balance: take an extra 20% off select clearance styles on New Balance's website
- Nike: Nike's sale hasn't begun yet, but great deals available on its website
- P.E. Nation: no official EOFY sale yet, but discounted styles available
- Puma: shop up to 50% off during Puma's end of season sale right now
Best EOFY activewear deals so far
FAQs
Do fitness brands typically hold EOFY sales?
Yes, select fitness brands in Australia hold June sales for EOFY. Those retailers include:
- Asics
- Adidas
- Echt Apparel
- GymShark
- Hoka
- Lorna Jane
- LSKD
- Lululemon
- Muscle Nation
- New Balance
- Nike
- P.E. Nation
- Puma
Will both men's and women's gym gear be on sale?
Yes, activewear, shoes and accessories will be available across most brands for both men and women.
When do EOFY sales start?
EOFY discounting doesn’t technically have an official start date, so it’s up to each company to decide on when to throw the switch. You can generally expect some sales to begin on June 1, 2026; however, many brands and retailers hold off starting sales until mid-month. That said, I've seen plenty of fitness brands already start discounting their inventories, so I would suggest checking a brand's website or Amazon storefront (if they have one) to find out when their EOFY sale could start.
When does EOFY end?
EOFY ends officially on June 30, 2026, however, many brands and retailers keep their discounts running throughout the first week of July.
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