Asus ROG Xbox Ally price and preorder date leaked by UK retail employee — and it's not as expensive as we thought

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Closer to the Steam Deck than the Legion Go 2

Asus ROG Xbox Ally X
(Image credit: Asus)

The Asus ROG Xbox Ally gaming handheld is supposed to launch in just over three weeks, yet we still don't know how much the new console will cost you. However, a new leak from the United Kingdom hints at a potential price and a pre-order date.

The leak comes from an alleged worker at the UK chain Argos who posted photos of promo materials for the Xbox Ally on Reddit (spotted by PC GamesN). Note that this is only for the Xbox Ally, not the higher-end Xbox Ally X, which is rumored to cost closer to $1,000

(Image credit: r/FriendlyPharma)

That conversion doesn't take into account taxes or how Asus and Xbox will price the handheld for the US market, which is tricky to predict given the fluctuating tariffs affecting goods coming into the country.

That said, PC Games points out that when you factor in taxes UK prices tend to align closely with US ones. So, it wouldn't be too surprising if the Xbox Ally hits between $500 and $600 at launch.

The promotional posters don't show the pre-order date, but the leaker says that they've seen materials indicating that pre-orders start today (September 24). As of this writing, I haven't seen any pre-orders open yet, but there's time for that to change.

How does the Xbox Ally compare to the Steam Deck

On paper, the Xbox Ally is actually fairly similar to the Steam Deck OLED, so a similar price would give the Steam Deck some real competition in a space where most handheld consoles are far more expensive than Valve's offering.

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Asus ROG Xbox Ally vs Steam Deck OLED

Asus ROG Xbox Ally

Steam Deck OLED

OS

Windows 11

Windows 11

APU

AMD Ryzen Z2

Custom AMD Zen 2 "Van Gogh"

RAM

16GB LPDDR5X-6400

16 GB LPDDR5X-8000

Storage

512GB M.2 2280 SSD

1TB SSD

Display

7-inch FHD,IPS panel

7.4 inch HDR OLED panel

Ports

2x USB 3.2 Gen 2 Type-C, 1x microSD card reader, 1x 3.5mm headphone jack

1x USB-C, 1 3.5 mm headphone jack, 1x microSD card reader

Wireless connectivity

Wi-Fi 6E and Bluetooth 5.4

Wi-Fi 6E and Bluetooth 5.3

Dimensions

11.4 x 4.7 x 2.0 inches

11.4 x 4.7 x 2.0 inches

Weight

1.4 pounds

1.4 pounds

The Xbox Ally may be a step down from its beefier buddy but it's definitely not a weakling on paper. With a version of Windows 11 optimized for gaming and a new Xbox interface, this could be a tempting offer compared to the Steam Deck.

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Scott Younker
Scott Younker
West Coast Reporter

Scott Younker is the West Coast Reporter at Tom’s Guide. He covers all the lastest tech news. He’s been involved in tech since 2011 at various outlets and is on an ongoing hunt to build the easiest to use home media system. When not writing about the latest devices, you are more than welcome to discuss board games or disc golf with him. He also handles all the Connections coverage on Tom's Guide and has been playing the addictive NYT game since it released.

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