Roku's best streaming stick for $29 is my favorite Prime Day deal

The Roku Streaming Stick 4K plugged into an HDMI port with a Tom's Guide Prime Day Deals graphic

(Image credit: Future)

Prime Day deals hunting is madness, but I'm happy to report that there is one deal that's great for nearly everyone. Our favorite streaming device is now 40% off, and only 99 cents away from its lowest price ever.

So, for everyone with a slow and aging streaming stick, it's time to hit play on the Roku Streaming Stick 4K for $29 at Amazon. Not only did we love this stick when it first hit our review bench in the end of last year, but it's recently proven — in my own personal streaming — to be the best streaming device in its normal $50 price point.

The Roku Streaming Stick 4K often hovers around $40, but today it's knocked down to $29. This sale gives you the opportunity to make sure all of your TVs have access to all the right streaming apps, and get stable streaming to boot, thanks to the built-in long-range Wi-Fi receiver.

As explained in my Roku Streaming Stick 4K review, this stick is a strong challenger to all contenders — and the best streaming device overall (naturally, the best Roku device too).

Not only does it have the Roku interface and app store (both pretty much the best in the market for app selection, as you get access to all of the best streaming services in an interface you actually control). In my recent testing, I was trying to figure out why I was having so many buffering issues with Sling TV. It turned out this might be related to the hardware I was using, the (normally $55) Amazon Fire TV Stick 4K Max.

When I switched back to the Roku Streaming Stick 4K, the buffering went away and I was relieved. As mentioned above, this may be due to how the Roku stick has an additional Wi-Fi receiver in its power cable.

Oh, and if you're thinking about spending a whole lot more on the Apple TV 4K? While that is a nice box, the value proposition for the Roku Streaming Stick 4K is as good as ever. The Apple TV 4K's current $109 Prime Day price is still more than three as much as the Roku Streaming Stick 4K's Prime Day price, which mirrors their normal difference (the Apple TV 4K normally goes for $179, and the Roku Streaming Stick 4K normally goes for $49).

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Henry is a managing editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.