Microsoft: There's No Need for a New Xbox Yet
New Xbox? You don't need no stinkin' new Xbox! Project Natal to give Xbox 360 that new fresh feeling.
The Xbox 360 launched in 2005, and now with us in 2010, it's getting to that point in a console's typical 5-year lifecycle where platform holders and developers talk about the next-generation platform – except that's not going to happen.
The current console lifecycle will undoubtedly be one that will play out longer than the usual 5 years, as none of the big three have made any comments about their next-generation platforms.
Nintendo has said that there will be no Wii HD, dispelling rumors of even a slight technology refresh. Sony has yet to become profitable on its hardware sales. Microsoft is putting a considerable effort behind the motion sensing Natal hardware to launch during holiday 2010.
"I think it's important to say that the Xbox 360 is the console of the long future for us. There is no need to launch a new console, because we're able to give this console new life either with software upgrades or hardware upgrades like Project Natal," said David Hufford, senior director of Xbox product management in a briefing at CES, according to the Guardian. "The Xbox 360 was designed for a long life, and I don't even know if we're at the midpoint yet."
Midpoint? How would you feel if we were still gaming on the Xbox 360 into 2014?
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Well, it's good to be a PC gamer.. though I'm sure Natal will have some fun things, motion sensing in my experience is often played out by gimmicky games. What will really breathe new life into system is if developers peak out visuals and are forced to work on game-play and innovative ideas.
This is what I read:
"We have lost $4 billion on this xbox thing. If we make another console, we lose the market share we have right now, and the only thing making money (software licenses) will dry up. So, we will continue to ride the current dominance into the future, and hopefully then we will make some money."
I don't blame them for not making a new one yet. I know lots of people who still don't have a 360. Weird thing is everyone had an xbox and only like 6 of my friends own a 360.
That's wrong... because of these decisions
MS stocks will be down even more....
if we re still gaming on the xbox 360 in 2014 then a lot more people will be going to pc gamming
Eff that I want DX11 on my new console now.....
Looks like the PC gaming market might get some loven in the next few years if there are no new consoles.
Yeah, that graphics system with 512MB video memory will be hot shit in 2015 - cellphones will be outperforming that by then...
Microsoft made a poorly constructed machine, that didn't account for things like proper cooling and has lost billions.
Sony leveraged a system that was poorly designed as a game system to win a format war. The machine has serious design flaws, such as insufficient video memory, a difficult to program for processor, and overpriced components across the board. They lost their ass to the tune of billions.
Nintendo marketed an overclocked gamecube with a gimmick controller to the casual gaming market. They did great in sales initially, only to realize casual gamers don't buy games, and let the console sit and collect dust after the novelty wore off. Making a slight profit off the consoles themselves, and getting healthy sales from in house titles, Nindendo's turning a profit overall, and doesn't seem to care that they could be doing much much better than they are.
They all seem like screw-ups to me.
We don't need new consoles, we rip people off just fine as it is.
They should release a new version of xbox360 in 2012 and name it DoomsdayBox.
How many articles have we had now that say this?
Anyway, the PC is still going to be THE superior gaming platform regardless
Natal is supposedly going to use 15-20% of the cpu power. You would hope they would at least release a new Pro edition with an updated Cpu and Graphics chip in it; to handle the performance drop from Natal.
Why would they even consider building a new Xbox when they have so many bugs/issues/RRODs of fix on their current platform?
if we re still gaming on the xbox 360 in 2014 then a lot more people will be going to pc gamming
Agreed.
I'm sure MS can come up with a new console with dual i7's 8GB ram and a fermi chip or something, but it would cost them a fortune to design and build, not to mention writing new games for the console. And given the fact that the 360 failed so hard for the first year or so, people will be a lot more cautious of a new "MS" console.
Is everyone missing this?
"There is no need to launch a new console, because we're able to give this console new life either with software upgrades or hardware upgrades"
Is everyone missing this?
"There is no need to launch a new console, because we're able to give this console new life either with software upgrades or hardware upgrades"
Quite like a new console now tbh..
Although I like having a PC that I can be confident will shit on games yet to be released...
Pros and Cons I guess..
PC's will never be supirior to consoles,never have and never will. Most people like just putting in a game and playing and not haveing to configure the entire pc each time they get a game. Also they don't want to
be bothered with Hard drive pauses and window crashes.
if we re still gaming on the xbox 360 in 2014 then a lot more people will be going to pc gamming
Actually, I think the rate that graphics are developing compared to hardware is going to sell PCs. It isn't very expensive at all to get a low end gaming computer that can play any new game at decent frame rates. Right now is the perfect time to get someone's first gaming PC.
With all that the XBox 360 does other than gaming, I expected this over a year ago. You cannot have a viable set-top multimedia center containing DRM'd content that you cannot transfer off the thing be viable without it having a longer life than the typical game console. The only way that content would stay viable is if people had planned to use it for the long haul. Forcing an upgrade/obsolescence would be a bad thing in its market.
I hope that this would push the developers to use the graphics to its max capabilities, or even come up with some creative new ways to push it even further (like what Rare did with the N64). Besides, a new graphics processor isn't necessarily important for the XBox 360 to provide its other functions besides gaming. I use mine for gaming but also heavily for streaming multimedia content from my PC. I don't need a new graphics chip to do that.
I don't blame them for not making a new one yet. I know lots of people who still don't have a 360. Weird thing is everyone had an xbox and only like 6 of my friends own a 360.
I JUST retired my XBOX. Only used it for DVDs granted. Just replaced it with a Sony Blu-Ray player. Frankly, after learning my lessons with the XBOX, and seeing how much the XBOX 360 is all about money, I haven't bought one.
The original XBOX was great because there was one version, with all the same features. Now you can buy varying levels, with or without hard drives, all at retarded prices (granted that has changed some lately).
If I'm going to spend that kind of money on games, controllers, consoles, etc.. I might as well be gaming on a PC with better graphics, dedicated servers, etc.
Enzo -
"Is everyone missing this?
"There is no need to launch a new console, because we're able to give this console new life either with software upgrades or hardware upgrades"
The "Hardware Upgrades" they are talking about are things like the new controllers, not something useful like a new processor and graphix chip.
Is everyone missing this?"There is no need to launch a new console, because we're able to give this console new life either with software upgrades or hardware upgrades"
no, the only one missing it is you, they're not talking about meaningful hardware updates. "hardware upgrades like Project Natal" good job taking the comment out of context though.
I notice that 90% of the comments here are basically opinions...failing the first year, loss of stock price, etc - all completely false. The console was far beyond in sales the first year as it was the only new console out at the time - get your facts straight. Also microsofts stock will not be hurt by this - the price of producing another console that with R&D and hardware lost margins due to the console selling for less than it costs to build easily out weigh any possible returns with a new system. Again get your facts right.
Sony leveraged a system that was poorly designed as a game system to win a format war. The machine has serious design flaws, such as insufficient video memory, a difficult to program for processor, and overpriced components across the board.
This is the only part I disagree with. Sony made a good gaming system. It does have its downside (yes it does lack video memory). But as for a difficult to program processor....anything new and worth doing is difficult at first. Just because it is different does not mean that the industry should be blaming it for them not being able to adapt. Also the console was no more expensive then the xbox 360 (after buying everything, including the first year subscription, to get an equal gaming system...not including their HD dvd player).
Either way they arent doing great as a company....but I think I would rather have them not do too well compared to taking us out back and kicking us in the nuts.
if we re still gaming on the xbox 360 in 2014 then a lot more people will be going to pc gamming
No they won't. Pcs bring complexity that consoles don't have, and most people want to plug and play (or insert and play, if you like). If anything, PC gaming is going to drag its feet alot for a while because of this.
PC's will never be supirior to consoles,never have and never will. Most people like just putting in a game and playing and not haveing to configure the entire pc each time they get a game. Also they don't want tobe bothered with Hard drive pauses and window crashes.
You're joking, right? You do realize a console is a watered-down PC, right? You don't usually have to configure anything with a PC game - if it's so complicated, how is it so popular?
hopefully they at least replace parts for more efficient ones. It should be possible to drop the power consumption of the console from its 180 watt.
I really like the xbox and own a launch one that has never had a problem. But I know many people who have had multiple problems. I LOLed at his comment, "The Xbox 360 was designed for a long life."
if you don't play games often, a pc might be cheaaper since internet and word for school is more important than a gaming console.
You're joking, right? You do realize a console is a watered-down PC, right? You don't usually have to configure anything with a PC game - if it's so complicated, how is it so popular?
You're wrong, of course. A PC uses an x86 processor, these do not. They do not run Windows either. They are different hardware designed for a specific task. It's a microcomputer, but not a PC.
The sales for PC games AREN'T doing so well in comparison. It's relative. These consoles are selling very well. Go into a Gamestop or Walmart. Which are most of the titles for?
Running games on a PC isn't so difficult, but it's more difficult than a console. The market isn't about geeks that think a few more pixels makes the world go round, but about normal people that just want to have fun. They don't always pick the highest resolution, or the best frame rates - they pick the Wii.
If you're Microsoft and Sony, there's a lesson here, and they've learned it. If the Wii sells so well, gameplay and interface sells more consoles than higher frame rates and greater realism. There's just no refuting it now. Nintendo proved it.
Expect Microsoft's and Sony's attentions to be spent there, although they have to be starting at least preliminary discussions on the next console. It's just that as soon as they mention one is coming out, it hurts demand for the current one.