Motherboard Wars: Asus Threatens To Sue Gigabyte, Websites
Source: Tom's Guide US | Keywords: motherboard, Gigabyte, Asus
Taipei (Taiwan) - There is a new battle brewing in Taiwan and this time it is Asus that is bringing out the big guns against its rival Gigabyte: Gigabyte claimed in a recent presentation in front of journalists that Asus is flat-out lying about power savings and power efficiency of its EPU motherboards. Asus responded saying that Gigabyte is lying and is now threatening to sue Gigabyte as well as websites "spreading" Gigabyte’s claims.
Gigabyte apparently used an event last week in Taipei to tell journalists from hardware websites what it found out about Asus’ EPU motherboards. According to Gigabyte, Asus claims that its physical Energy Processing Unit, short EPU, can achieve power savings of about 80%, while Gigabyte said that number is closer to 59%. And, Gigabyte launched a widely publicized attack on Asus, alleging that the EPU is a pure marketing term and that Asus did not change the design, firmware or packaging of these motherboards.
Asus fired back with two statements, one of them refuting the claims and one threatening with legal action. According to Asus, its P5Q series of motherboards in fact "utilizes the newest version of the EPU hardware based energy saving chip, which can detect current PC loadings in real time and automatically moderate the power supply for complete system level power savings."
The second statement reads:
"It has come to our attention that a certain Taiwanese Motherboard Manufacturer has made false claims against ASUS motherboards. These claims have given rise to false information being communicated in both the mainstream media and technology channels. ASUS wishes to clarify the issues and so avoid any further confusion.
After investigation, it is clear that this company in question made use of a sponsored gathering of local and international media to deliberately spread information that we consider both untrue and without credible verification. This "disinformation" is not only extremely damaging to ASUS but also completely misleading to the consumers.
ASUS reserves the right to take legal action against any individual, organization or corporation which creates or spreads such rumors."
Such a reaction has probably been expected by Gigabyte. You can’t accuse your key rival of lying and not expect something flying back in return. However, we are not sure, if it is the right path to threaten websites with a lawsuit as well.
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"Asus" a web site review your product and came to the same conclusion...Energy Processing Unit, short EPU. I only use Asus and Gigabyte products. My next motherboard has to be super energy-efficient. Big Thanks to Gigabyte for your Honest. Now Days,Thats super hard to find in the corporate World.
(This is the part I like.) Asus, its P5Q series of motherboards in fact "utilizes the newest version of the EPU hardware based energy saving chip. So, Gigabyte wasn't lying before but now with the newest version....they are lying now. This sound like false advertising and now(CYA)cover your ass.
Now what Tom's would have done in the past was actually post their opinion on whether Gigabyte was actually lying... isn't that what all these reviews/benchmarks/etc for???!!?!?
So Tom... was Gigabyte lying? What's the verdict on the ASUS motherboards? Don't bother posting this without the crucial info!
This would be a great Tom's Benchmark article (ASUS vs Gigabyte: The Power War). Regardless of who's lying or not, I'm really curious about these energy efficient MOBOs, what it means for desktop computing and if there are any OC improvements/pitfalls.
I Thought Asus Bought Gigabyte a few Years ago. I guess I am thinking about something else cause bashing your parent company isnt a good/smart thing.
Have anyone here read this?
http://www.tomshardware.com/news/a [...] ,5403.html
"In an official second statement following up to the first, ASUS pointed out that its products do perform as claimed. However, the second statement talks about the P5Q Deluxe, which is not the same motherboard that was used in the Gigabyte tests — which was the P5K series. ... In Gigabyte’s original claim, the EPU (apparently an old one now) was nothing more than a chip that responded to software, and did no hardware control of any kind. The P5K claimed only 4-phase power and Gigabyte’s comparison indicated that the P5K did not perform any phase changing at all to save power."
what is funny is that Gigabyte made no reference to the P5Q series (which arent even released yet), instead they were referring to the P5K series which ASUS hasnt mentioned in its counter attack...
That seals the deal for me. Regardless of how this plays out I'll never by an Asus board again. And frankly I'll give Gigabyte a try as they actually exposed a false competitor. And if you think about it they must know they have nothing to hide or they woulnd't have post such a strong argument. They know the scrutiney is coming and they are confident to come out victorous. Now would be the PERFECT time to buy a Gigabyte board in my opinion! Piss off Asus....you got too big anyhow and no longer are "the" brand.
Asus, in response to Gigabyte, only talk about the P5Q mobo which isn't released yet. That means that Gigabyte claims about current Asus mobos are true...
"So Tom... was Gigabyte lying? What's the verdict on the ASUS motherboards? Don't bother posting this without the crucial info!"
I was thinking the same thing. What's the bother? Tom's has the full capability of testing Gigabyte's claim themselves, why not? In that respect, why hasn't ANY known tech site tested this and laid it to rest? I don't get it.
... why hasn't ANY known tech site tested this and laid it to rest? I don't get it.
Which do you see more? A website/magazine saying something is bad? Or saying something is good so you want to buy something?
As I know, websites/magazines borrow (or the manufacturer lent them) products to do tests most of the time. If any of these media saying a particular brand is bad (even with solid evidences), then you can guess what happen. Probably they can never borrow a product again! (Asus is not small brand) The risk is too high.
I am so glad that Tom's is bold enough.