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T-Mobile CEO Talks Subsidies, Confirms Plans to Sell iPhone

By - Source: GigaOm

T-Mobile USA's CEO talks iPhone and subsidies.

T-Mobile's CEO has announced that it will be carrying Apple's iPhone come 2013. The news was revealed at Deutsche Telekom’s analyst conference in Germany this week. T-Mobile USA's John Legere said that the iPhone would be available to T-Mobile customers in 2013 but also revealed that the company plans to approach selling the iPhone in a way that is dramatically different to its competitors.

GigaOm says the CEO implied that T-Mobile would heavily finance the device, selling it for $99 and then charging $15 to $20 a month in payments over 20 months. This is despite Legere saying the network plans to move away from carrier subsidies next year. No subsidies would mean customers would have to spend hundreds of dollars purchasing their device up front. The alternative to that is a financing plan, as Legere discussed with the iPhone, that would see customers pay off the phone a little bit at a time. According to GigaOm, the advantage of doing away with subsidies is that T-Mobile can offer things like data and minutes for less.

T-Mobile has been left out in the cold in regards to the iPhone and Legere made it clear that he knows the network needs to carry the device. However, while he didn't talk a lot about the network's deal with Apple, he did suggest that the deal won't involve the same crazy volume commitments that Sprint is bound by. 

Still no word on when the iPhone will arrive on T-Mobile, but we're eager to see the networks new price models. CNet cites Legere as saying the network wants to shake things up and leave customers saying "I can't believe they did that."

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There are 9 Comments.
Other Comments
  • 1
    keczapifrytki , December 10, 2012 10:49 AM
    They will basically get away from doing one-price-fits all plans like they have now with the Classic Plans and will instead push the Value Plans. In the Value Plans, you pay less per month (about $20 less per line) but you have to pay full price for the device or finance it. Most people will finance the device, so everyone's plan prices will be different depending on the phones they get. It is good for T-Mobile because they are guaranteed to get their money back for the subsidized phones in a relatively short amount of time and it will remind customers that these are not "free" or "cheap" phones but they actually retail for $500-$700.
    Oh, and from what I heard if you already have one of the old plans and want to get a new phone, you will be able to keep what you had but that might of course change.
  • 1
    freggo , December 8, 2012 5:45 PM
    I am a happy T-Mobile customer for years, use a Samsung flip phone.
    I just hope T-Mobile does not start now bothering me with iPhone upgrade offers.

    I am open to upgrade to the Samsung S4 however in spring :) 



  • 1
    valkain , December 8, 2012 11:32 AM
    gouki146WTF? My friend bought 4 iphone 5's on black friday for $179 a piece for a 2-year contract w/ Verizon. This will cost $99 + $300 if $15 for 20 months or $400 if $20 for 20 months PLUS a 2-year contract? I have been a Tmobile customer since 2002 and this is a HORRIBLE idea. I may switch to ghetto Boost for $45 unlimited EVERYTHING if Tmobile doesnt subsidize phones AT ALL anymore.


    You must be completely disregarding the fact t-mobile plans are cheaper by default and give you the option of buying the phone outright and pay for the plan without subsidizing your phone. Or, you can pay more by having your phone subsidized. Most other carriers charge you MORE to begin with because they subsidize phones by default. The problem is, those carriers CONTINUE charging you the subsidized rates even after your phones been paid off.
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