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iOS 6 Adoption Surges After Google Maps App Launch

By - Source: TechCrunch | B 17 comments

App downloaded 10 million times in two days.

Days after Google Maps returned to iOS, the adoption for Apple's latest version of the OS has surged.

Mobile ad exchange MoPub revealed that iOS adoption has increased by 30 percent since Google released its maps app for the mobile platform. MoPub surveys more than 1 billion advertisement impressions on a daily basis, which covers more than 12,000 apps.

"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."

After Google launched its Maps app for iOS last week, it recently announced that in its first two days on the App Store, the mapping solution has been downloaded more than 10 million times.

The service, which was originally removed by Apple through iOS 6's introduction, has been the top downloaded app for five consecutive days.

 

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  • 7 Hide
    assasin32 , December 19, 2012 10:20 PM
    Hopefully Apple takes notice and won't push crappy products onto their customers again.Not holding my breath, but I can only hope.

    From, The guy who likes his Android phone, Chromebook, and Chrome browser.

  • 3 Hide
    Stevemeister , December 19, 2012 10:26 PM
    y - I switched to Google Maps the moment I was aware it was available - much better than Apple maps and I don't really care about 3D images thank you
  • 1 Hide
    Stevemeister , December 19, 2012 10:30 PM
    Meant to add - I upgraded to iOS6 on a previous iPhone 4 and regretted it - I moved companies, got a new 4S but delayed upgrading to iOS6 until Google Maps came out.
  • 0 Hide
    lewist , December 19, 2012 11:14 PM
    I think this makes you realize that the success of one company even though they are the competition can be beneficial in more ways than you can imagine. Apple must surely realize that they wouldn't have a competitive edge against Google maps, considering how many resources Google have poured into their maps tech. Perhaps in their arrogance they have learned that age old saying "don't cut off your nose despite your face, and now have to eat some humble pie, how sweet that pie must look from Google's side of the table.
  • 1 Hide
    bryonhowley , December 19, 2012 11:27 PM
    I really do not think Apple will learn anything from this. As far as Apple is concerned the only app's that should be loaded on any of there products should come from Apple. Or at least that is the way it seems to me.
  • 2 Hide
    maverick1776 , December 19, 2012 11:27 PM
    Great app.
    I placed apple maps in to its own folder called "Crap"
    Thanks google for getting this out there.
  • 0 Hide
    ericburnby , December 19, 2012 11:38 PM
    bryonhowleyI really do not think Apple will learn anything from this. As far as Apple is concerned the only app's that should be loaded on any of there products should come from Apple. Or at least that is the way it seems to me.

    Yeah, that's why they allowed Google Maps (and other competing map Apps) into the App Store. /S
  • 3 Hide
    Anonymous , December 20, 2012 12:02 AM
    I think you have to look at the end game here. Google was NEVER going to give iOS users turn-by-turn navigation in the map app they were supplying Apple. Apple asked for it with every new version of iOS and Google dragged their feet. I believe Apple knew what they were doing and by putting out Apple Maps and dropping Google's... it forced Google to finally add turn-by-turn navigation in a map app. If iOS6 came out and there was no turn-by-turn navigation all iOS users would be upset about that... again. This is business... now that Google has a threat to their map app... albeit not a great one today... they will have to continue to work that software to keep their user base. In time, Apple maps may be on par with Google Maps... and if it never is... Apple Maps forces Google to do the right thing for iOS users.
  • 0 Hide
    techcurious , December 20, 2012 1:30 AM
    bryonhowleyI really do not think Apple will learn anything from this. As far as Apple is concerned the only app's that should be loaded on any of there products should come from Apple. Or at least that is the way it seems to me.

    That doesn't make any sense at all.. what are you on about? Apple didn't create most of the Apps in the App Store... If by "should come from Apple", you meant should be in the App Store, Google Maps is in the App Store.. Apple makes so much money from all the Apps in the App Store! They couldn't be happier if people tried to fit as many of those apps into each of their devices.. really.. What Are You On About?
  • 0 Hide
    techcurious , December 20, 2012 1:33 AM
    and let me correct myself before anyone else does..
    I am aware that Google Maps is free.. But many Apps are not free, and I meant Apple makes money from all those paid for Apps of course..
  • 0 Hide
    ericburnby , December 20, 2012 1:44 AM
    ^ Apple also makes money from free Apps in that the entire eco-system is responsible for a significant number of people choosing an iPhone or iPad over the competition. So it's not direct money from App sales, but it's indirect money from getting more customers to use their products.
  • 0 Hide
    tomfreak , December 20, 2012 6:59 AM
    pretty much reinforce to Apple that.... if u dump Google, u dump ur market share.
  • 1 Hide
    CrArC , December 20, 2012 7:19 AM
    lewistI think this makes you realize that the success of one company even though they are the competition can be beneficial in more ways than you can imagine. Apple must surely realize that they wouldn't have a competitive edge against Google maps, considering how many resources Google have poured into their maps tech. Perhaps in their arrogance they have learned that age old saying "don't cut off your nose despite your face, and now have to eat some humble pie, how sweet that pie must look from Google's side of the table.
    "To spite", not 'despite', haha.

    It wasn't about competitive edge (well, not only) - Apple wanted to add turn-by-turn navigation, which Google would not allow, presumably as it was a selling point for their Android ecosystem. Apple are still contracted and could still use Google's services as before if they wished, they're just choosing not to. Soon the contract will expire, though.

    Now that Apple put turn-by-turn in a default app, Google's added turn-by-turn in their new Google Maps for iPhone to remain competitive (there was little business reason to exclude iOS from turn-by-turn now that it was no longer a feature-win for Android). Presumably they get all the data they get from Android handsets using turn-by-turn (when navigating, Android handsets report data to Google which can be used to ascertain live traffic conditions, travelling distances, times and destinations, and more) from this new pool of several+ million users, so Google win too, really, and this will further improve the accuracy of their own mapping service.


  • -1 Hide
    blakbird24 , December 20, 2012 1:06 PM
    CL1967I think you have to look at the end game here. Google was NEVER going to give iOS users turn-by-turn navigation in the map app they were supplying Apple. Apple asked for it with every new version of iOS and Google dragged their feet. I believe Apple knew what they were doing and by putting out Apple Maps and dropping Google's... it forced Google to finally add turn-by-turn navigation in a map app. If iOS6 came out and there was no turn-by-turn navigation all iOS users would be upset about that... again. This is business... now that Google has a threat to their map app... albeit not a great one today... they will have to continue to work that software to keep their user base. In time, Apple maps may be on par with Google Maps... and if it never is... Apple Maps forces Google to do the right thing for iOS users.


    Hmm...never though of it that way...so in order to get a major feature of an app provided by the company that is currently gobbling up Apple's marketshare added to the iPhone, Apple (a company that has built it's reputation on perfection) purposely released a very poorly built app that caused a media firestorm resulting in large-scale embarrassment, flocking of iPhone users to other platforms, and in a few isolated cases, even death.

    Genius.
  • 0 Hide
    robochump , December 20, 2012 4:32 PM
    assasin32Hopefully Apple takes notice and won't push crappy products onto their customers again.Not holding my breath, but I can only hope.From, The guy who likes his Android phone, Chromebook, and Chrome browser.


    Products? Its a single App...lol. And yes as an Apple fan I too hope Apple learned its lesson and has at least made heads roll.
  • 0 Hide
    psykhe , December 20, 2012 8:42 PM
    CrArC"To spite", not 'despite', haha.It wasn't about competitive edge (well, not only) - Apple wanted to add turn-by-turn navigation, which Google would not allow, presumably as it was a selling point for their Android ecosystem....


    Except this isn't correct.

    Apple used the Google Maps API to make the iPhones Google Maps version. To repeat, the "Google Maps" app of iOS5 and before was made by APPLE. Not Google.

    And the Google Maps API does not include many of the advanced options of Google Maps, including turn-by-turn navigation. This is a general restriction of the Google Maps API and not at all limited to Apple. Only apps made by Google themselves can use everything.

    The change of the native iOS map service in iOS6 didn't "force" Google to allow turn-by-turn, it enabled them to do it in the first place by enabling them to finally make their own Google Maps version for iOS. Before they couldn't make their own app, because it would have competed with Apples Google Maps version - which is something the App Store Terms of Use do not allow. No competing apps to native iOS Versions....
  • 0 Hide
    Srieya Devi , August 11, 2013 6:06 AM
    Finally Google Maps are released for iOS 6 for more information

    http://www.trendsor.blogspot.in/2012/12/finally-google-maps-are-released-for.html

    We all know that there are no Google maps on iOS 6, the latest software update released by Apple for its iPhones because of the rivalry between Google and Apple. However, iOS 6 has some other maps but they failed totally in satisfying the customers. Hence, Apple finally decided to re-introduce Google Maps in iOS 6. Actually, the maps were... -
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