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Apple Wanted to Buy Bungie, But Was Too Late

- By - Source : Tom's Guide US

You snooze, you lose.

Yesterday we learned that Steve Jobs wasn't at all pleased when he found out that Microsoft had purchased Bungie many years ago, making it an exclusive Xbox developer.

Aside from having Halo taken away from the Mac, it turns out that the reason why he got so livid was that Apple wanted to buy Bungie too – Microsoft just beat them to the punch.

The story goes that Bungie was in a bit of financial trouble and needed some rescuing. Bungie approached Apple about an acquisition. Phil Schiller, Apple’s senior vice president of worldwide product marketing, had a meeting with Steve Jobs about it, who eventually said no to the deal.

Tuncer Deniz, once a project lead at Bungie, told Develop, “Schiller asked Steve, who said no. … [But] after a week, Steve said yes. Schiller calls Bungie, but Bungie had already consummated the deal with Microsoft.”

Ed Fries, formerly of Microsoft, told his story of how Bungie came with an offer: “One day I got a call from Peter [Tamte, Bungie co-founder] and he told me Bungie was in a bit of financial trouble, and he was looking to sell the company.

“He told me another company was interested, and asked might we [Microsoft] might be interested.

“That was at the same time when I was starting to look around, quite desperately, to figure out how to get this launch line-up for the Xbox within two years. At the time Bungie was showing around this concept and trailers for a game they had called Halo, and it looked pretty cool.”

While Mac users may have missed out on a modern classic shooter, many more fans got to enjoy Bungie's work.

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house70 10/28/2010 3:19 PM
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Just business, Stevie...

rantoc 10/28/2010 3:23 PM
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tulx 10/28/2010 3:23 PM
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A kick right in Jobs' apples :D

dwave 10/28/2010 3:24 PM
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So, he was mad that MS bought them, but he said no to buying them and a week later changed his mind? He should only be pissed at himself for saying no the first time.

uronacid 10/28/2010 3:27 PM
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I'm glad Microsoft took this game. They steered Bungie in a great direction and helped standardize first person shooters on the console. Without Microsoft's acquisition of Bungie, games like Modern Warfare, Bad Company, or even Resistance would not be as good as they are today. Microsoft's acquisition forced Bungie to convert Halo from an RTS to a FPS.

It's a well known fact that Microsoft shared the method they used to make Halo's controls playable for the Xbox. Dev's haven't reinvented the wheel since. They have no reason to. Bungie/MSFT had found a good balance between auto-aim and manual control as well as a good button layout.

Also, things like being limited to two weapons and melee being useful. Were made popular by this fantastic series. Microsoft was the best thing that ever happened to Bungie.

jomofro39 10/28/2010 3:28 PM
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Well, that is how business works, perfect subtitle :
You snooze, you lose.

mavroxur 10/28/2010 3:30 PM
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Apple snooze, Apple lose :-)

jonpaul37 10/28/2010 3:32 PM
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I don't really understand, Halo is sort of a flagship game for the XBOX console, so that leaves the question... What would Apple have done with Bungie if they don't have a console like XBOX?

I'm glad that it ended up the way it did, Halo is such a great game/title and i believe without Microsoft, it wouldn't have been such a success.

eklipz330 10/28/2010 3:35 PM
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you wrote a similar article yesterday marcus -_-

rantoc 10/28/2010 3:39 PM
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This time it was steve who had to say he was the first to get the offer, thats why he wrote it again. Likely to get a salery raise from Steve who seem to own this site nowadays

LePhuronn 10/28/2010 3:40 PM
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eklipz330 :
you wrote a similar article yesterday marcus -_-



It's a follow-up article now that more information is available. Sheesh give it a break, or write your own articles...

zachary k 10/28/2010 3:47 PM
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the Xbox might have never taken off, mac would be the new gaming platform, but jobs only has himself to blame after turning bungie down.

cp8427 10/28/2010 3:48 PM
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This information pleases me.

dman3k 10/28/2010 3:50 PM
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unfortunately, if not for Microsoft, Halo would have been a Starcraft RTS rip-off instead of the FPS we love today... Steve Jobs would only requested Bungie to put iMacs into the game

eklipz330 10/28/2010 3:59 PM
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uronacid 10/28/2010 4:02 PM
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Quote :lol me write an article? i would but... i have homework


Then do your homework and simmer down.

rohitbaran 10/28/2010 4:25 PM
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So, that was all the fuss was about. It is business stevie. You don't act timely, you lose opportunities. I wonder what Bunjie would have been making had it been taken over by Apple.

alidan 10/28/2010 4:28 PM
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Griffolion 10/28/2010 5:04 PM
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The only difference between a MS owned Bungie and an Apple owned Bungie is that Halo would have been labelled as 'revolutionary and magical' under Apples dictatorship *ahem* i mean guidance.

stratplaya 10/28/2010 5:19 PM
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If Apple had purchased Bungie, then most of us would have never heard of Halo. Thanks for dropping the ball Steve!

Stop the spammers TH!

bustapr 10/28/2010 5:20 PM
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So, if I get it right, Jobs wanted to buy Bungie but was too late. Threw a tantrum at Microsoft because they bought bungie. Microsoft felt sorry THINKING he was only angry because of halo, and give him a microsoft games deal as an apology. Somehow I highly doubt that Jobs wouldve done the same if they bought bungie and THOUGHT Microsoft was angry because of a game.

Anonymous 10/28/2010 5:35 PM
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@rohitbaran

Magical games.....

rhino13 10/28/2010 8:04 PM
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Oh this is really so sad.
Especially with all the suport that Apple has shown to Valve.


NOT

formin 10/28/2010 8:19 PM
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i can only imagine how shitty halo 4 would be if it came out on the ipad .... lolz

jaysbob 10/28/2010 8:28 PM
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I still have many fond memories of playing marathon on my old Power Mac. It was one of the first PC shooters I ever really got into, and one of the first games I sat and actually played for hours on end.

While I don't feel sorry for Steve Jobs throwing a temper tantrum, it really was a big loss for the Mac community, and I'd say one of the main reasons Mac's aren't known for gaming these days. But back in the day Mac's had all kinds of great games. Maybe things would be different if Apple hadn't fudged such a golden opportunity.

Anonymous 10/28/2010 9:18 PM
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Lord Jobs will not be pleased.

figgus 10/28/2010 9:46 PM
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Quote :Phil Schiller, Apple’s senior vice president of worldwide product marketing, had a meeting with Steve Jobs about it, who eventually said no to the deal.

Tuncer Deniz, once a project lead at Bungie, told Develop, “Schiller asked Steve, who said no. … [But] after a week, Steve said yes. Schiller calls Bungie, but Bungie had already consummated the deal with Microsoft.”


Here's a new product suggestion for you Steve.. the iMessedUp

It helps you admit when a problem is of your own doing. Between Bungie and the iPhone4, it sounds like you desperately need something like this.

Terrance 10/28/2010 10:21 PM
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I remember playing Bungie's "Marathon" titles on my Mac Power PC back in the late '90s. Halo has alot in common with that old title, but with a whole lot better graphics. After suffering from a bout of nostalgia, I downloaded a Windows port of the old Marathon game recently. Fun fun fun... but funny how dated it looked. Sprites vs true 3d monsters... fun, though.

ulysses35 10/28/2010 10:42 PM
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like everything else.... apple is always playing catch up.

Maxor127 10/28/2010 10:42 PM
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jskilnyk 10/28/2010 11:13 PM
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Normally I don't make comments on what Steven Jobs does but, something occurred to me just now. Does he always complain about everything? I mean seriously this was 10 years ago when Microsoft bought Bungie.