AOL Getting New Logos Made From Random Stuff
Could this lead to Aolcats?
AOL is a key part of internet both past and present. Those old enough to remember newsgroup postings from those with @aol.com email addresses will have some good stories to tell. But that was the AOL of old, and there's a new Aol that's ready to bust out with a new image.
AOL has released a preview of its new brand identity for its future as an independent company. AOL describes its brand identity as "simple, confident logotype, revealed by ever-changing images. It’s one consistent logo with countless ways to reveal."
Basically, it's just strong typeface superimposed on top of an image.
The new brand identity will be fully unveiled on December 10, when AOL common stock begins trading on the New York Stock Exchange.
AOL partnered with Wolff Olins, a global brand and innovation consultancy, to develop a brand identity that speaks to the company’s future. “Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product. AOL is a 21st century media company, with an ambitious vision for the future and new focus on creativity and expression, this required the new brand identity to be open and generous, to invite conversation and collaboration, and to feel credible, but also aspirational. We’re delighted to have worked so closely with the AOL leadership team to create something bold and exciting that sets AOL apart,” said Karl Heiselman, CEO of Wolff Olins.
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Just die already... hehe
How does AOL manage to stay in business? A new brand identity? Seriously now...it's still AOL, and that their #1 liability.
Wait...AOL is still alive?
/sarcasm
At any rate, who still uses AOL?
ok crappy AOL aside, what is up with these stupid images? I mean who did they hire to do this? Just awful, awful, awful!
My parents still use AOL... I'm looking for an alternative for them. But living in the woods miles away from anyone hurts their chances of anything relating to high speed.
Copy google much? and where does AOL's income actually come from?
AOL was great back in the day, they kept supplying me with 3.5' floppy disks
They must be having an identity crisis.
AOL used to be good for an unlimited supply of cheap 3.5" floppies and custom "CD styled" drink coasters....but they're useless anymore. Not sure how TimeWarner allowed them to survive this long as a money pit....company hasn't turned a profit in nearly 10 years.
AOL is not a key part of the internet. Not now, not ever. If you used AOL and pay $25 a month for a dial up, then you are either rich or stupid.
AOL was great back in the day, they kept supplying me with 3.5' floppy disks
Those are some HUGE floppy disks.
lol. those are aweful logos. did they get a 3 year old with a basic knowledge of paint to find stupid pictures and write aol on them?
Maybe I'm coming down with something, but the ugly logos actually make me physically ill when I look at them. Is "ugly AOL logos make me feel sick" a sign of H1N1?
[citation][nom]Tyellock[/nom]AOL was great back in the day, they kept supplying me with 3.5' [sic] floppy disks[citation]
Those 3.5' floppies were even worse than when they supplied it on a disk pack.
As I recall, the internet became a much dumber place following the advent of AOL and their failed keywords...
Wow, did anyone at Wolff Olins ever take a marketing class? Recognizability and repetition are key. A constantly changing logo is tantamount to blasphemy to the basic principles of marketing and branding. Wow, someone really needs to grab the person making decisions for AOL (sorry, Aol) and shake them - Hard. Maybe slap them and pour cold water on them, too. I've never been a big AOL (oops, Aol)fan, but they're getting taken for such a ride on this it's just plain wrong. Wow, I mean just Wow! Wow.
The top three most recognizable, and therefore successful, logos on the planet haven't changed one iota in about 100 years: 1) Coca-Cola 2) Bayer 3) Jeep.
PS - Hey AOL (sry, Aol) drop these fools and pay me a fraction of what you're giving them to screw you, and I'll GIMP you a better logo within 24 hours. Wow.
excuse my ignorance, but i was not an internet user when AOL was at large (im 15 now). But what exactly was/is AOL??
Should'nt the hand logo one just have the middle finger up?
I still use AOL mail. I converted from the pay service to just the free E-mail long ago as soon as it was available. I didn't see any difference. I still am able to sign using the AOL software to its service. I started using AOL in 1996 when it was still an hourly service, then about a year or so later it converted into unlimited access which I thought was the greatest thing ever, until I stopped having to pay for it, of course. lol. AOL went downhill the moment they stopped using the CAT. I use to chat A LOT on AOL. There are still chat rooms, but it's just completely full of spam and it's not regulated, AT ALL.
AOL is only missing the
SSHE to make the brand fit with its customer base
AsshOLe
"You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo". "You've got a new logo".
The only good thing about AOL is Winamp
Still better than iTunes and WMP, IMHO