UFC Blacklisting Fighters Signing with EA

By Kevin Parrish, published on July 14, 2009 at 8:00 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: Software
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The UFC's president is rather ticked with EA, and will blacklist any UFC fighter associating with the publisher.

It's a fight! It's a fight! Looks as though the UFC and EA Sports are about to go into a knock-down brawl, as the former has stated that any UFC fighter signing on with the games publisher will be blacklisted from the UFC. In fact, UFC president Dana White said that he was "at war" with EA Sports, and that the company threw the first punch.

"It's easy to sit on the other side of the table and judge me on how I react to stuff like this," White said in an interview with MMAjunkie. "But let me tell you what--I've been in the trenches for almost 10 years, and I've been dealing with all these businesses, and EA was one of them." According to White, EA Sports told him that the UFC is not a real sport, that EA didn't want anything to do with the UFC, that it "wouldn't touch this thing."

But now EA Sports is eating its words. The UFC took its brand over to THQ. The end result--UFC Undisputed 2009--has racked in 2 million units sold since its debut in May 2009. Now White is rather ticked off that EA Sports has changed its mind, and is planning to release an EA Sports MMA title in the future.

"You told us you'd never be in business with us," he added. "They wouldn't even take a meeting because mixed martial arts disgusted them. This wasn't a real sport. Boy, they got over that real quick, didn't they?"

With 2 million units sold, why hold a grudge? Apparently, the UFC doesn't need EA Sports after all.

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Comments

IronRyan21 07/15/2009 2:12 AM
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Vegas Native here, dana white is right, EA can suck it. There was a lot of ppl who thought that UFC was a joke.....too bad EA

icepick314 07/15/2009 2:16 AM
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it's not as if EA has hold on NFL licenses so other publishers can't use real names or logos or stadiums or even stats on their own football game...

oops!!

sicundercover 07/15/2009 2:57 AM
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I love the UFC and have alot of respect for what Dana has done for the sport. But, he tends to over react to these things. In fact back when THQ was finishing Undisputed, Dana was trying to secure the likenesses of the fighters to make THQ more comfortable with the deal because THQ was worried about EA getting involved. Anyway, a few fighters didnt want to sign away their likeness so they can keep the possibility of having their own game in the future.

Dana flipped out and threw a fit banning all of AKA from the UFC. However Lorenzo being the great business man he is, quickly jumped in and cleared things up.

Dana, I love ya man but you need to get your emotions out of the game.

nekatreven 07/15/2009 3:21 AM
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It is one thing to respectfully decline to make a game about something. Like if EA was to say "While we'll keep our options open, we are not interested in a game about underwater basket weaving at this time."

If EA really said what White claims they did though, I don't blame the guy. I think he has a reason to be upset. EA is just seeing all the sales of the other game and wants to play "me too", cause they were too far up their own arses to get it right the first time.

one-shot 07/15/2009 3:40 AM
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Dana is doing the right thing with this. EA can go to hell in this respect. Dana is very emotional and very outspoken, but I agree with him 100%.

Hupiscratch 07/15/2009 3:41 AM
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Agree with UFC president. If EA said it is disgusted about the sport, so whatta hell are they looking for signing with the athletes? Good for THQ.

RicardoK 07/15/2009 5:53 AM
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NoCaDrummer 07/15/2009 5:57 AM
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I used to work for Broderbund, who was across the freeway from EA. After I was let go, I found out that my supervisor was also working as a "consultant" for EA - while employed at Broderbund! As a Broderbund stockholder at the time, I was none too pleased, but he denied it and helped block my getting a job there. Probably a good thing I never went to EA.

trevorvdw 07/15/2009 6:29 AM
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fonzy 07/15/2009 6:45 AM
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I love watching two things I hate fight,Dan White is an idiot but I agree with him on this.I hate EA, they make shitty games(mostly) better off letting another company make UFC games anyway.

hillarymakesmecry 07/15/2009 1:41 PM
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I really hope EA doesn't jump in. THQ made a great game. Considering UFC sales blew away FNR4 (which only sucks because of 'total punch control') no wonder they're after the sport.

EA ruins games, franchises, developers.

Keep EA away. I will not be buying an EA produced MMA game.

samely 07/15/2009 2:51 PM
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I still hate EA for what they did to Madden for the PC and Command & Conquer. It's nice to see people who know how terrible of a company they can be.

thearm 07/15/2009 2:57 PM
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EA.... Yeah, Nascar is a sport but UFC isn't. WOW

fausto 07/15/2009 3:17 PM
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sicundercover :
I love the UFC and have alot of respect for what Dana has done for the sport. But, he tends to over react to these things. In fact back when THQ was finishing Undisputed, Dana was trying to secure the likenesses of the fighters to make THQ more comfortable with the deal because THQ was worried about EA getting involved. Anyway, a few fighters didnt want to sign away their likeness so they can keep the possibility of having their own game in the future. Dana flipped out and threw a fit banning all of AKA from the UFC. However Lorenzo being the great business man he is, quickly jumped in and cleared things up. Dana, I love ya man but you need to get your emotions out of the game.




i agree, Dana can let emotions get the best of him. but you gotta give the man credit, it's his leadership that brought the UFC to the point it is at. he didn't do the fighting but he has handled the promoting better than anyone in the boxing game.

Netherscourge 07/15/2009 3:39 PM
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Good for him - SCREW EA.

Nobody likes EA anymore - all they care about is exploiting the "flavor of the month" for profit.

Right now, UFC is the flavor of the month and even after dissing UFC and mixed martial arts as a whole, they realize how much money there is in it and now all of a sudden EA wants to get back in?

SCREW EA.

Kill@dor 07/15/2009 4:01 PM
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Finally...its time EA has a rude awakening. They have fabricated tons of titles and made money cheaply...the only title, in my opinion, they did a good job on is Crysis. All the others fall short and they have been stealing money from us with lame releases. Thanks to the Pres. for standing up to this BS. Wish we would do the same...

pocketdrummer 07/15/2009 4:09 PM
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Honestly guys, take a step back and realize that if it WERE a sport, one dude wouldn't control it. You don't see anyone getting banned from football for signing on with EA. As long as they aren't doing drugs, they should be able to fight.

I understand why white would be pissed. But, punishing your fighters over your own grudge is childish.

bk420 07/15/2009 4:44 PM
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I think UFC is not as big of a sport as it could be. Certainly it's not soccer or nfl, but still is profitable. Both parties will benefit from cooperation.

But yes, it sucks to say something and then have to take it back!

Anonymous 07/15/2009 4:48 PM
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No different to Bernie Ecceleston and F1.

Anonymous 07/15/2009 5:34 PM
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Dana better hope EA doesn't come out with something that everyone likes better or being unwilling to accept that EA has changed their minds will blow up in their face.

grieve 07/15/2009 5:39 PM
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bk420 :
I think UFC is not as big of a sport as it could be. Certainly it's not soccer or nfl, but still is profitable. Both parties will benefit from cooperation. But yes, it sucks to say something and then have to take it back!


??
UFC is huge now and the momentum is getting stronger ever day that goes by. People don’t stop liking it…. we just get more friends to like it with them.

It’s not fair to compare UFC to other sports like NFL (90+ years old) or Soccer, the largest sport on earth. Wait 10 years my friends, UFC will be one of the largest venues around. When I watched UFC 1 with my buds we knew it would get huge, but unfortunately they had to gain rules and weight classes to be able to fight in N.America and be available to the mass public.

Dana White was the best thing that ever happened to UFC, the company’s success is evidence of this. I support his decisions as he seems to make the right choices regardless his temperament.

I hate EA and I have the UFC game for PS3, its pretty good.

Parrdacc 07/15/2009 6:18 PM
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I have been a fan of UFC since the days when they had sumo, pit fighters, kickboxers and Tank Abbot. Dana White has done a lot of good for the sport. However in this instance I believe Dana is talking trash. He can try and take the oh holy road all he wants too but he is not fooling me. He is just mad cause he is not taken the 75-90% profits from the sells.

zads 07/15/2009 8:27 PM
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If I were in Dana White's position, I would feel the same way.

I wouldn't want to sign with EA sports anyway, their games all suck-
I won't even download pirated copies of their games anymore.

Anonymous 07/15/2009 8:48 PM
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I absolutely love the fact that there is some loyalty here. Its not all about some dollar signs, but yet some respect.

Anonymous 07/15/2009 10:11 PM
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Screw all the idiots who DON'T support Dana, I Hate these HUGE coperate Comapanys that think they can do whatever they want.
Dana gave them the chance to be a Partner in UFC and they basically spit in his face and now he should let them promote the UFC for there own GAIN ?? F$$CK that. Screw EA !
I wish there were MORE people like Dana White, at least he has the BALLS to say the truth , do you HEAR EA comming out and saying anything on the MATTER ? Course not .... they only are concerned about the $$$ and as for the people who buy there Games, tough sh$t.

Way to Go DANA . you got my Vote Sir.

thegh0st 07/15/2009 10:57 PM
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tomrippity :
Dana better hope EA doesn't come out with something that everyone likes better or being unwilling to accept that EA has changed their minds will blow up in their face.


I doubt this will happen. more than likely the opposite will happen. starting with about ESPN NFL 2K4 (I don't think I played the ones previous to that) this series used to kick the madden series @ss in my opinion. game play and the no off the wall bullsh!t plays that seem to happen with way to much regularity in madden.

how did EA handle that even though they still had better sales? they weaseled their way into an exclusive endorsement deal with the NFL. I think it was because they knew the other game was better personally and they wanted to stop as many people from finding out as possible. because if madden really was better why waste the money on such a deal? why not let your game speak for itself. I guess that's not a very business american thing to do.

so as long as White doesn't endorse or allow the UFC brand to endorse any EA game I think that's the biggest card he should have to play against EA. as for what someone said about him being in complete control that does seem like a little much and makes it seem like it would be easy to create a competing orginization if someone was so inclined with a more structured setup. though if that's better whose to say. I just think he should be more like "frowning" upon fighters who sign up with EA so to speak than blacklisting them.

whatever White does though more power to him because I dislike EA as much as the next guy and I cringed greatly when news was read about EA purchasing Bioware. :\ here's to hoping they keep their noses out of one studio at least.

n3ard3ath 07/16/2009 4:39 PM
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Kill@dor :
Finally...its time EA has a rude awakening. They have fabricated tons of titles and made money cheaply...the only title, in my opinion, they did a good job on is Crysis. All the others fall short and they have been stealing money from us with lame releases. Thanks to the Pres. for standing up to this BS. Wish we would do the same...



Crysis was developed by Crytek, published by EA. Be careful on your facts. EA develope and publish. Games like the EA Sport ones, the Need for Speed series (which includes alot of bad titles) and the LotR - Battle for Middle Earth series (which is overall great) are titles that are actually developed by EA.

They have done good things in the game industry, but also alot of bad ones, so I agree. They can eat ****, they can handle it with all the finances they have anyway.

sceen311 07/17/2009 1:46 PM
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EA doesn't care about anything but Dollar signs.

Rock On Dana White, for grabbing your big hairy balls and telling EA to Suck It.

inglburt 07/17/2009 9:01 PM
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Dana has done alot for the sport, but he has turned into a greedy money grubbing ego maniac in the process. I think he is going to do about as much damage to the UFC franchise as he did help it the way it's going.

inglburt 07/18/2009 12:50 PM
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bk420 :
I think UFC is not as big of a sport as it could be. Certainly it's not soccer or nfl, but still is profitable. Both parties will benefit from cooperation.



Don't get too confused here also everyone, UFC or Ultimate Fighting Championship, is just a franchise, the sport is MMA, or mixed martial arts. And not that I am a fan of EA and many of it's practices (or UBI, or many others for that matter) but for Dana to punish the fighters for wanting to make a few bucks other than what Dana decides to hand to them. I agree, EA should not have rights the the UFC moniker, but Dana does not own the sport of mma. Even tho he may believe that he does.

inglburt 07/18/2009 12:55 PM
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zads :
If I were in Dana White's position, I would feel the same way.I wouldn't want to sign with EA sports anyway, their games all suck- I won't even download pirated copies of their games anymore.



It's good to see someone that has been watching the UFC since day one and kinda sees how the big picture really is. Dana is not a god and he did not invent this sport. He didn't even invent the UFC, he just pulled it out of the gutter and got mainstream recognition for it, which is a good thing. UFC is not a sport, mixed martial arts is. It suprises me that so many people don,t know this. And like I said, I think Dana even gets confused on this matter these days.


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