RIAA: DRM is Dead

By Kevin Parrish, published on July 20, 2009 at 1:01 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: Digital Entertainment
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Johnathan Lamy, the chief spokesman for the RIAA, declared that DRM is now dead.

Is DRM finally dead? Apparently so according to Jonathan Larry, chief spokesperson for the RIAA. In a TorrentFreak report, Lamy pronounced DRM dead when he was asked for his thoughts in an upcoming article for SCMagazine. His declaration stems from iTunes and other online retailers that are now offering consumers DRM-free music to purchase and download.

"DRM is dead, isn’t it?" Lamy said.

That opinion was a different tune just two years ago, as RIAA chairman and CEO Mitch Brainwol spoke out in defense of DRM, saying that consumers would actually benefit from its use. "DRM serves all sorts of pro-consumer purposes," he originally stated.

However, as time has progressed over the last few years, consumers have demanded that music be free of the copy protection. Record labels and music services began to offer music as requested. Despite the slow change, the RIAA believed that the industry could not exist without DRM, and predicted its comeback last year.

But that prediction never materialized. Now Apple and many large online retail outlets provide DRM-free music, and the RIAA is finally admitting to defeat

What sort of "pr-consumer purposes" did Brainwol have in mind for DRM? We will never know.

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Comments

dingumf 07/20/2009 7:27 PM
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VICTORY!!!!!!

scook9 07/20/2009 7:28 PM
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Love the typo that calls him LaMy not LaRRy - more obvious in uppercase ;)

So when are PC game developers gonna see the same light? They can't even try to argue they need DRM more than the media industry.

jacobdrj 07/20/2009 7:30 PM
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Victory will happen when fair use is restored. DRM is just the 1st step.

Anonymous 07/20/2009 7:30 PM
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yay!

Shnur 07/20/2009 7:34 PM
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Finally! I guess when a person that downloads the music for free has actually more rights than the person that buys it, there's a problem.

macer1 07/20/2009 7:34 PM
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waits for all the free loaders to complain about

macer1 07/20/2009 7:36 PM
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Shnur :
Finally! I guess when a person that downloads the music for free has actually more rights than the person that buys it, there's a problem.




+1

lifelesspoet 07/20/2009 7:51 PM
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Its a TRAP!

jacobdrj 07/20/2009 7:55 PM
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lifelesspoet :
Its a TRAP!


Thank you Admiral.

Parrdacc 07/20/2009 8:00 PM
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lifelesspoet :
Its a TRAP!



Oh you bet it is!

dman3k 07/20/2009 8:04 PM
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watermarking/embedding user information is alive and well...

dfusco 07/20/2009 8:05 PM
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Don't trust them!!!

dingumf 07/20/2009 8:06 PM
Show
Hupiscratch 07/20/2009 8:08 PM
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lifelesspoet :
Its a TRAP!



Peppy: Use bombs wisely!

deltatux 07/20/2009 8:18 PM
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After iTunes DRM-free'd their music, I started to buying from them ... back then I would buy the disc and rip it. I never understood how spending the same amount on iTunes gave me restricted music when I can just buy a disc for the same and rip the same music with unlimited freedom... and there really isn't much a difference since I was going to rip it to AAC anyways (my format choice, MP3 to me is obsolete technology imo)

DRM never made sense and finally RIAA realized the stupidity of DRM. At least better late than never...

jacobdrj 07/20/2009 8:41 PM
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deltatux :
After iTunes DRM-free'd their music, I started to buying from them ... back then I would buy the disc and rip it. I never understood how spending the same amount on iTunes gave me restricted music when I can just buy a disc for the same and rip the same music with unlimited freedom... and there really isn't much a difference since I was going to rip it to AAC anyways (my format choice, MP3 to me is obsolete technology imo)DRM never made sense and finally RIAA realized the stupidity of DRM. At least better late than never...


Don't mistake the inability to force DRM on major companies like Apple and Amazon with the idea that the RIAA had some sort of groundbreaking epiphany...

Wayoffbase 07/20/2009 8:45 PM
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People just feel better about buying something they feel they have control over, duh.

waffle911 07/20/2009 8:46 PM
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Quote :"DRM is dead, isn’t it?" Lamy said.


Yes. Yes it is, Larry.

Quote :He's dead, Jim.

feenyxfire 07/20/2009 8:58 PM
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Finally, the Mafiaa will go bother someone else now.

When companies finally stop wasting money on DRM and actually put out products people are willing to BUY, then maybe the companies will make money. DRM only stopped stupid 'pirates', of which there were very few anyways. An 8-year-old can figure out how to download a key-gen, a slightly more clever one can figure out how to log into a 'pirate' server for the phone-home DRM... Watermarked metadata will only last as long as it isn't a problem: as soon as it is, someone will come out with a file hack that strips it out. I'm not worried.

bin1127 07/20/2009 9:13 PM
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Can someone copy the article to EA?

Anonymous 07/20/2009 9:33 PM
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Apparently they didn't think people are smart enough to plug a cable into the line-out of one computer and into the line-in on another and record, DRM was always worthless, since anyone with 2 computers could make a DRM-free copy. If you do it with prosumer audiophile grade stuff(M-Audio, EMU, RME, etc... not SoundBlaster...), it will sound just fine.

ravewulf 07/20/2009 10:59 PM
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Great! Now we just need to get movies, digital TV, games, and the rest of the stuff to be DRM-free

Rab1d-BDGR 07/20/2009 11:20 PM
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Perhaps the mafIAA have finally realised that penalising those who paid for their stuff whilst leaving pirates totally unaffected was nothing short of a massive own goal.

Somehow I don't believe that's what he really meant. More like:

"Hey buddy, DRM is dead...


...Allow me to introduce DRM 2.0"

megamanx00 07/21/2009 12:18 PM
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Well, if you mean pro consumer as in "I decide what you do with your music so if you want to do something else with it give me more money", then yeah..

Just say no to DRM.

IzzyCraft 07/21/2009 3:00 AM
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I'll start caring when EA announces it.

ProDigit80 07/21/2009 3:32 AM
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GREAT!!

DRM never worked for anyone, added server cost (since the server needs to upload a different file for every user, as to where a DRM free file can be uploaded to multiple users), DRM needs customer support (in case the customer has computer issues, etc...
Besides the music format .ogg, and video compression format XViD come without DRM. No way I was going to choose for a lesser format in quality/compression, that would have extra bits wasted on encryption!!

sicundercover 07/21/2009 4:43 AM
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Well all you have to do is use a program like Sound Taxi to convert the songs to MP3 or decompressed WAV and the DRM goes By By.

You do however have to be logged in and have it approved on your PC first though.

I learned about this when I was sick of iTunes and moved to another app to manage my iPod and my music wouldnt play.

pirateboy 07/21/2009 5:11 AM
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they are trying to lull us to sleep with their doublespeak and just when we feel relaxed they will try to shaft us hard up the cornhole with a new demonic scheme

demonhorde665 07/21/2009 1:13 PM
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scook9 :
Love the typo that calls him LaMy not LaRRy - more obvious in uppercase So when are PC game developers gonna see the same light? They can't even try to argue they need DRM more than the media industry.


my question is when is some one going to tell this to pc game publishers? NOTE: PUBLISHERS , the developers don't determine rather or not DRM is used the PUBLISHER does get your facts strait bro , i'm gona be in hte gmae industry as a developer when i get out of school , so i've done teh home work here , few developers have ever determined any factors in the production or distribution side of games , they only buiuld the game , it is teh publish that handles how the game is distibuted (with rare cases of some developers handling the digital distro) what's more it is the publisher that decided rather or not the store bought game will use cd keys , or securom or other forms of drm, there are actually quite a few developers who understand the negative impact a bad DRm can do to a game , and these guys are against DRM's other than cd keys . so again tell it to teh publishers.

wiyosaya 07/21/2009 3:24 PM
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Now people need to stand up for their right to make digital recordings of video material that is broadcast from sources like HBO, etc., especially in the US.

Right now, there is little in the way of "fair use" that the US law allows. I know other people do not agree, but I am waiting to adopt Blu-ray until a stand-alone recorder hits the US market.

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