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Paramount Partnering with BitTorrent on Movie

By - Source: TorrentFreak | B 14 comments

Paramount is actually embracing BitTorrent with the release of the upcoming horror movie, The Tunnel.

Paramount Pictures is one of many Hollywood studios going after movie pirates sharing its flicks on the BitTorrent channel. And while the accused are facing huge legal fees, outrageous fines and possible prison sentencing, Paramount is quietly partnering with BitTorrent in the distribution of the upcoming horror movie, The Tunnel. Essentially Paramount is embracing the very technology it's condemned.

TorrentFreak reports that, in two months from now, the film will be distributed worldwide on BitTorrent for free. However, Paramount is also simultaneously releasing the horror movie on DVD, except the disc version will feature an additional two hours of exclusive footage including an alternate ending and a behind-the-scenes documentary.

"Our experience with Paramount has been positive, and we’re impressed with how forward-thinking they’ve been on considering our specific project,” said Enzo Tedeschi, the film's producer and editor. "From day one we’ve maintained that The Tunnel is not supporting or condoning piracy, but instead trying to incorporate a legitimate use of peer-to-peer in our distribution strategy internationally."

Is it possible that Paramount is testing the waters of a new digital era? Could this mean consumers will eventually pay for what they want? The structure could easily mimick a similar revenue-generating microtransaction model used by free-to-play games which grant free access and leaves it up to consumers to shell out actual cash for extra content. Viewers of The Tunnel may be getting just a mere taste of the horrors down below for free on BitTorrent while the retail DVD offers the full experience.

But the BitTorrent-DVD scheme smells suspicious, a possible trap to snare pirates who will likely rip the retail DVD and throw it into the BitTorrent channel anyway. “So much of the debate at the moment is caught up around what has been happening in the past [with BitTorrent and piracy], but that’s not what The Tunnel is about," said co-producer Julian Harvey. "We’re trying to look ahead. We have a film and we’re trying to find an audience."

Slated for a May 19 release, The Tunnel focuses on the real-life network of tunnels underneath Sydney, Australia. Originally they were dug out as part of a subway network, but the project was discontinued. U.S. General MacArthur took a liking to the tunnels during World War II, and used them as his underground headquarters. Now abandoned, a film crew decides to venture down into the cold, dark depths...

The Tunnel

Display 14 Comments.
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  • 4 Hide
    f-14 , March 17, 2011 10:53 PM
    Do not bite at the bait of pleasure, till you know there is no hook beneath it.
    Thomas Jefferson
  • -4 Hide
    christop , March 17, 2011 11:22 PM
    Retarded!!!! That's all.
  • 2 Hide
    Nesto1000 , March 17, 2011 11:25 PM
    Quote:
    ....except the disc version will feature an additional two hours of exclusive footage including an alternate ending and a behind-the-scenes documentary.

    And that one too will be on bittorrents my friend! xD
  • 0 Hide
    XD_dued , March 18, 2011 12:16 AM
    nesto1000And that one too will be on bittorrents my friend! xD


    beat me to it. When you search for it the two will be right next to each other.

    But...with netflix and redbox so cheap I don't really find piracy to "save" that much money.
  • 1 Hide
    Anonymous , March 18, 2011 1:06 AM
    "But the BitTorrent-DVD scheme smells suspicious, a possible trap to snare pirates who will likely rip the retail DVD and throw it into the BitTorrent channel anyway."

    @XD_dued and nesto1000

    no it seems like the article itself beat you to it. you just have to read the entire article before commenting. derrrrrrp.
  • 2 Hide
    elbert , March 18, 2011 9:43 AM
    My guess is the movie makers have found a way to make money off the torrent. Possible an ad filled movie but a better quality movie than most on torrents. If the movie compression makes it impossible to rip out or skip ads this could be a real win win for all.
  • 1 Hide
    icemunk , March 18, 2011 11:06 AM
    Chances are they'll make money on this by reporting it cost tens of millions to make, and plus their losses for distributing it for free. Hollywood accounting at its finest.
  • 1 Hide
    magicandy , March 18, 2011 11:45 AM
    This is actually quite genius. It's essentially advertisement for the real DVD.

    They're not trying to win over pirates, as everyone here has assumed.

    On the contrary, they're targeting "morally sound" internet users that are already against piracy, who would jump at the chance to download a full DRM-less movie legally. These people have a good chance of then going on to buy the DVD that comes with all the extra features.

    The pirates are going to be pirates....Paramount aren't stupid. This is just genius advertising to people who wouldn't pirate in the first place.
  • 0 Hide
    Parrdacc , March 18, 2011 1:21 PM
    It could be a trap, but more than likely Paramount is seeing a new avenue for advertising and sales and that would be more important to them. They only danger I see is if the movie moguls start doing this they can use any money coming in from this avenue to turn around and use against those they deem to be pirating, thereby trying to slowly dominate the torrents.
  • 0 Hide
    dalethepcman , March 18, 2011 5:02 PM
    Hollywood has been unable to stopper the leak of torrented movies on the internet. Maybe if they just open the floodgates the dam will break and the ISP's won't be able to handle the capacity. This could be directly related to the usage caps being put in place all over the world, so that a 5gb download costs you the same $10 that a movie would. Conspiracy theorists go! lol
  • 0 Hide
    g00ey , March 18, 2011 6:20 PM
    I think it is a marketing experiment. They are probably trying to construct arguments for or against whether bittorrent sharing boosts or hurts sales. Maybe they will count the number of bittorrent downloads and compare that figure to the number of ensuing DVD sales.

    So the "catch" would then be that if this will be downloaded profusely and generate almost no DVD sales whereas it is allegedly illegally seeded on torrent sites, they will bee able to say "See, we've tried and now we have evidence that bittorrent sharing is damaging to our sales!" or something along that line.
  • 0 Hide
    Travis Beane , March 19, 2011 10:38 AM
    Interesting play on Paramounts behalf, but I personally hate alternative endings, so I'll skip. :) 
  • 0 Hide
    mayankleoboy1 , March 20, 2011 2:02 AM
    nesto1000And that one too will be on bittorrents my friend! xD


    +1 :D 
  • 0 Hide
    virtualban , March 21, 2011 12:16 PM
    My guess is the movie is add supported, the way users will not see them as something skip-able. That is integrated into objects the movie characters use or into the walls of the scenes etc.
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