Once Kazuo Hirai assumes the role of Sony President and CEO, he will bring a "One Sony" business structure that will eliminate several current divisions and create new ones.
Sony's Kazuo Hirai, who assumes the role of company President and CEO on April 1, 2012 will bring to the Sony throne a new management structure called "One Sony" that is expected to drive revitalization and growth across Sony's three core electronics businesses: digital imaging, game and mobile. With this new structure, Sony hopes to deliver compelling user experiences through convergence of the unique assets in place throughout the Sony Group.
Under Hirai's leadership, Masaru Kato (EVP, CFO) and Tadashi Saito (EVP, CSO) will oversee the Sony Group's overall financial management, corporate and business strategies. Shoji Nemoto (Corporate Executive Officer, EVP) will join Kato and Saito to oversee technology strategy while Kunimasa Suzuki (Corporate Executive Officer, EVP) will oversee product strategy. All four will report directly to Hirai while working with the heads of each business group, platform and headquarters function.
While digital imaging, game and mobile will be the three core pillars of its electronics business, Sony also plans to dump resources into research & development to discover the next big thing in the electronics industry. Shoji Nemoto will be assigned overall responsibility "to create new businesses and enhance the R&D operations that are the foundations for Sony's next generation of technological innovation." He will also "implement a process of stringent selection and focus in the area of R&D, to enable the Company to optimize resource allocation."
"As Officer in charge of the User Experience (“UX”) & Product Strategy and Creative Platform, Kunimasa Suzuki will assume responsibility for planning and design in relation to all consumer related products and services, with the aim of strengthening horizontal integration and enhancing the user experience across Sony's entire product and network service lineup," Sony announced on Tuesday. "He will also oversee the mobile business that Sony has identified as one of its core electronics business areas, including smart phones, tablets and PCs."
Hirai will directly oversee the Home Entertainment Business which includes the company's TV division. Tomoyuki Suzuki will lead the device and semiconductor businesses, and the core device R&D activities which support these businesses -- Suzuki will also be responsible for smartphones, tablets and PCs. Meanwhile Hiroshi Yoshioka, Corporate Executive Officer and Executive Deputy President, will oversee Sony's medical-related businesses which at one point had been dispersed across multiple units but will now be integrated into a dedicated medical business unit.
Sony summarizes the organizational changes that will take place when Hirai assumes the Sony throne on April 1, as followed:
* Consumer Products & Services Group ("CPSG") and Professional Device & Solutions Group ("PDSG") to be abolished.
* Home Entertainment Business Group to integrate personal audio business and be newly established as Home Entertainment & Sound Business Group.
* Personal Imaging & Sound Business Group, CPSG to be realigned as Digital Imaging Business Group.
* Medical Business Unit to be newly established.
* R&D Platform and Common Software Platform to be realigned as System & Software Technology Platform, Advanced Device Technology Platform and Corporate R&D.
* Quality Center to be integrated into Manufacturing, Logistics, Procurement and CS Platform and the platform to be renamed as Manufacturing, Logistics, Procurement and Quality Platform.
* UX, Product Strategy and Creative Platform, UX & Product Strategy Group to be newly established.
For more information about the corporate executive changes and management appointments, head here.
thanks but no thanks. go ahead and buy your shiny products with apple tax since their products are sooo revolutionary
I'm sorry to burst you bubble but Apple has not done nothing innovative 10 years ahead of it's time EVER.
They didn't invent the mouse, they didn't did anything new with the iPod, they didn't invent the thin laptop form factor (Sony were years ahead of Apple in this actually), they didn't invent the tablets.
You Apple fanboys are so secure in your ignorance that you get laugh at in tech forums.
thanks but no thanks. go ahead and buy your shiny products with apple tax since their products are sooo revolutionary
Because they use outdated hardware & a dumbed down OS? I'll give you credit for the iPod (the older generations), but everything after that is just like its competitors & nothing worth sneezing at.
Woah, dude, relax. Apple might be a good company but.. Dude are you serious..?
That and I don't know that I would ever trust them after their root kit ways.
I'm sorry to burst you bubble but Apple has not done nothing innovative 10 years ahead of it's time EVER.
They didn't invent the mouse, they didn't did anything new with the iPod, they didn't invent the thin laptop form factor (Sony were years ahead of Apple in this actually), they didn't invent the tablets.
You Apple fanboys are so secure in your ignorance that you get laugh at in tech forums.
Hmm.... You need to get out (a lot) more. Take a look at the iPad or iPhone on your next outing and let us know how outdated the hw is.
iPhone 4S is outdated and in the iPad 3 case, well the PS Vita had the GPU first so nothing new there.
premium price without being significantly better
cameras that cant focus for crap with video
propitiatory memory (good for making a bit of extra money, bad for consumer)
these are the major problem areas... and here are my fixes.
make a monitor for the computer 2560x1600, 1080x1200, and make 3 tvs, 70inch, 50 inch, 30 inch only, dont make every size under the sun. consolidating the screen sizes will serve to drop prices while able to keep a higher over all quality, and by hitting most of the major screen sizes you get people to see those 3 instead of 20 different ones all competeing with others of the same size.
for the cameras, make them focus right, and give the user some control on focus when shooting. some times i have to take a picture behind a screen, but it focuses on the screen.
dump propitiatory memory unless you have something to offer, for now, offer sd converters, and phase out exclusive memory.
Some of SONY's problem....overpriced hardware, dumb propriatery crap memory cards (and they re-introduce it in the VITA....and they are not aggresive enough in the smarphone/tablet market. Frankly, they should just kill off their laptop line...doesn't makes sense at all. Overpriced laptops which doesn't offers anything more. I am not sure how's their LCD screen production coming though . Or do they have manufacturing capabilities for AMOLED, OLED whatever LED which will be the trend (set by Samsung)? AMOLED has freaking huge demand...
you're in every thread posting the same nonsense... are you an undercover Tom's-paid troll who is here to stir up responses and boost seo?
I see your point... although I for one want to get the biggest tv I can in the space available/that my wife will allow... so if that's a size in-between 30 & 50 then that's where i'll go
Seels was dropped on the head when he was a baby.