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CEO-to-be Details "One Sony" Plan for Struggling Company

By - Source: Sony | B 21 comments

Once Kazuo Hirai assumes the role of Sony President and CEO, he will bring a "One Sony" business structure that will eliminate several current divisions and create new ones.

Sony's Kazuo Hirai, who assumes the role of company President and CEO on April 1, 2012 will bring to the Sony throne a new management structure called "One Sony" that is expected to drive revitalization and growth across Sony's three core electronics businesses: digital imaging, game and mobile. With this new structure, Sony hopes to deliver compelling user experiences through convergence of the unique assets in place throughout the Sony Group.

Under Hirai's leadership, Masaru Kato (EVP, CFO) and Tadashi Saito (EVP, CSO) will oversee the Sony Group's overall financial management, corporate and business strategies. Shoji Nemoto (Corporate Executive Officer, EVP) will join Kato and Saito to oversee technology strategy while Kunimasa Suzuki (Corporate Executive Officer, EVP) will oversee product strategy. All four will report directly to Hirai while working with the heads of each business group, platform and headquarters function.

While digital imaging, game and mobile will be the three core pillars of its electronics business, Sony also plans to dump resources into research & development to discover the next big thing in the electronics industry. Shoji Nemoto will be assigned overall responsibility "to create new businesses and enhance the R&D operations that are the foundations for Sony's next generation of technological innovation." He will also "implement a process of stringent selection and focus in the area of R&D, to enable the Company to optimize resource allocation."

"As Officer in charge of the User Experience (“UX”) & Product Strategy and Creative Platform, Kunimasa Suzuki will assume responsibility for planning and design in relation to all consumer related products and services, with the aim of strengthening horizontal integration and enhancing the user experience across Sony's entire product and network service lineup," Sony announced on Tuesday. "He will also oversee the mobile business that Sony has identified as one of its core electronics business areas, including smart phones, tablets and PCs."

Hirai will directly oversee the Home Entertainment Business which includes the company's TV division. Tomoyuki Suzuki will lead the device and semiconductor businesses, and the core device R&D activities which support these businesses -- Suzuki will also be responsible for smartphones, tablets and PCs. Meanwhile Hiroshi Yoshioka, Corporate Executive Officer and Executive Deputy President, will oversee Sony's medical-related businesses which at one point had been dispersed across multiple units but will now be integrated into a dedicated medical business unit.

Sony summarizes the organizational changes that will take place when Hirai assumes the Sony throne on April 1, as followed:

* Consumer Products & Services Group ("CPSG") and Professional Device & Solutions Group ("PDSG") to be abolished.
* Home Entertainment Business Group to integrate personal audio business and be newly established as Home Entertainment & Sound Business Group.
* Personal Imaging & Sound Business Group, CPSG to be realigned as Digital Imaging Business Group.
* Medical Business Unit to be newly established.
* R&D Platform and Common Software Platform to be realigned as System & Software Technology Platform, Advanced Device Technology Platform and Corporate R&D.
* Quality Center to be integrated into Manufacturing, Logistics, Procurement and CS Platform and the platform to be renamed as Manufacturing, Logistics, Procurement and Quality Platform.
* UX, Product Strategy and Creative Platform, UX & Product Strategy Group to be newly established.

For more information about the corporate executive changes and management appointments, head here.

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Top Comments
  • 15 Hide
    ronch79 , March 27, 2012 5:22 PM
    The problem with Sony? I go inside an electronics store and see Sony products almost always having a premium over other brands. Almost always, Sony products cost more than LG or Samsung. Maybe they have some cool, nifty feature or have better brand value, but people just don't care. People see that the Samsung TV looks just as cool and also made by a reputable company while costing quite a bit less, and they buy it. Same goes with their laptops and MP3 players. Then again, I don't live in the U.S., so this may not apply everywhere.
  • 15 Hide
    alvine , March 27, 2012 5:13 PM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.

    thanks but no thanks. go ahead and buy your shiny products with apple tax since their products are sooo revolutionary
  • 12 Hide
    theconsolegamer , March 27, 2012 6:25 PM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.

    I'm sorry to burst you bubble but Apple has not done nothing innovative 10 years ahead of it's time EVER.

    They didn't invent the mouse, they didn't did anything new with the iPod, they didn't invent the thin laptop form factor (Sony were years ahead of Apple in this actually), they didn't invent the tablets.

    You Apple fanboys are so secure in your ignorance that you get laugh at in tech forums.
Other Comments
    Display all 21 comments.
  • 15 Hide
    alvine , March 27, 2012 5:13 PM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.

    thanks but no thanks. go ahead and buy your shiny products with apple tax since their products are sooo revolutionary
  • 15 Hide
    ronch79 , March 27, 2012 5:22 PM
    The problem with Sony? I go inside an electronics store and see Sony products almost always having a premium over other brands. Almost always, Sony products cost more than LG or Samsung. Maybe they have some cool, nifty feature or have better brand value, but people just don't care. People see that the Samsung TV looks just as cool and also made by a reputable company while costing quite a bit less, and they buy it. Same goes with their laptops and MP3 players. Then again, I don't live in the U.S., so this may not apply everywhere.
  • 5 Hide
    madjimms , March 27, 2012 5:25 PM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.

    Because they use outdated hardware & a dumbed down OS? I'll give you credit for the iPod (the older generations), but everything after that is just like its competitors & nothing worth sneezing at.
  • 3 Hide
    doron , March 27, 2012 5:30 PM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.


    Woah, dude, relax. Apple might be a good company but.. Dude are you serious..?
  • 10 Hide
    Anonymous , March 27, 2012 5:31 PM
    The problem I see with Sony is that they want to have a proprietary interface for everything. Example - their stupid memory cards. SDs weren't good enough for them so they did a different form factor and interface and charged 25% more.
    That and I don't know that I would ever trust them after their root kit ways.
  • 4 Hide
    memadmax , March 27, 2012 5:51 PM
    No "OtherOS", No Sony......
  • 5 Hide
    win7guru , March 27, 2012 6:07 PM
    Whats an I-Pad? I think girls get one to check ovular cycles.
  • 12 Hide
    theconsolegamer , March 27, 2012 6:25 PM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.

    I'm sorry to burst you bubble but Apple has not done nothing innovative 10 years ahead of it's time EVER.

    They didn't invent the mouse, they didn't did anything new with the iPod, they didn't invent the thin laptop form factor (Sony were years ahead of Apple in this actually), they didn't invent the tablets.

    You Apple fanboys are so secure in your ignorance that you get laugh at in tech forums.
  • 2 Hide
    anony2004 , March 27, 2012 6:27 PM
    Yes, Sony costs too much...
  • 10 Hide
    theconsolegamer , March 27, 2012 6:38 PM
    tmshdwHmm.... You need to get out (a lot) more. Take a look at the iPad or iPhone on your next outing and let us know how outdated the hw is.

    iPhone 4S is outdated and in the iPad 3 case, well the PS Vita had the GPU first so nothing new there.
  • 4 Hide
    alidan , March 27, 2012 11:21 PM
    sony has a few major problems.

    premium price without being significantly better
    cameras that cant focus for crap with video
    propitiatory memory (good for making a bit of extra money, bad for consumer)

    these are the major problem areas... and here are my fixes.

    make a monitor for the computer 2560x1600, 1080x1200, and make 3 tvs, 70inch, 50 inch, 30 inch only, dont make every size under the sun. consolidating the screen sizes will serve to drop prices while able to keep a higher over all quality, and by hitting most of the major screen sizes you get people to see those 3 instead of 20 different ones all competeing with others of the same size.

    for the cameras, make them focus right, and give the user some control on focus when shooting. some times i have to take a picture behind a screen, but it focuses on the screen.

    dump propitiatory memory unless you have something to offer, for now, offer sd converters, and phase out exclusive memory.
  • -2 Hide
    hmp_goose , March 27, 2012 11:35 PM
    It's amusing to see how much the Mac-Console Axis dislikes its' other half …
  • 2 Hide
    darkavenger123 , March 28, 2012 4:12 AM
    Do or die with Sony...Sony's real competitor is Samsung, not Apple...Apple is just software...Sony and Samsung are both predominantly hardware makers, with Sony having an edge with Software in the gaming industry, Unfortunately, the last decade, Samsung has managed to took over SONY's position.

    Some of SONY's problem....overpriced hardware, dumb propriatery crap memory cards (and they re-introduce it in the VITA....and they are not aggresive enough in the smarphone/tablet market. Frankly, they should just kill off their laptop line...doesn't makes sense at all. Overpriced laptops which doesn't offers anything more. I am not sure how's their LCD screen production coming though . Or do they have manufacturing capabilities for AMOLED, OLED whatever LED which will be the trend (set by Samsung)? AMOLED has freaking huge demand...
  • 3 Hide
    rumandcoke , March 28, 2012 4:19 AM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.

    you're in every thread posting the same nonsense... are you an undercover Tom's-paid troll who is here to stir up responses and boost seo?
    :/ 
  • 0 Hide
    rumandcoke , March 28, 2012 4:24 AM
    alidan... make 3 tvs, 70inch, 50 inch, 30 inch only, don't make every size under the sun.

    I see your point... although I for one want to get the biggest tv I can in the space available/that my wife will allow... so if that's a size in-between 30 & 50 then that's where i'll go
  • 0 Hide
    kyee7k , March 28, 2012 6:49 AM
    Make that 32, 40, 55, and 65, and I'd agree with you. Also, concentrate on Bravia line, flush the rest, and pricepoint aggressively against rivals.
  • 0 Hide
    stoogie , March 28, 2012 9:31 AM
    seelsThere's no point in Sony attempting to have a bright future when Apple is around. Apple will forever be the best company out there making innovative technology 10 years ahead of it's time. My Mac's, iPhone, and iPad will always be better than anything something Microsoft or Sony could ever come out with.


    Seels was dropped on the head when he was a baby.
  • 0 Hide
    Darkerson , March 28, 2012 9:50 AM
    If Sony would just lower their prices a little and drop the proprietary standards they love to shove on people, I bet they wouldnt be struggling so badly. Until then, there are cheaper and less frustrating alternatives.
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