That's a lot of dough.
Fresh off of a win for Best Shooter at the VGAs, Activision's Modern Warfare 3 has clocked up another big achievement. The company has announced that the game has hit the billion-dollar milestone after just 16 days.
Shortly after Modern Warfare 3 was announced, we learned that the game raked in $400 million in its first 24 hours of availability. Now, a little over two weeks later, that figure has jumped to one billion dollars.
"Engagement of our Call of Duty audience continues to rise around the world" said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."
"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."
Activision's achievement means the company has Avatar's record of 17 days to a $1 billion bet by just one day. The company's $400 million in 24 hours marked the third consecutive year that the COD franchise has set day-one launch records across all forms of entertainment. Last year, Call of Duty: Black Ops had estimated day-one sell-through of $360 million (U.S. and UK), and in 2009, Call of Duty: Modern Warfare 2 raked in $310 million on the first day.

Albert Einstein
Way to be 2 days old there Toms.
Albert Einstein
That's where your wrong. They haven't changed anything since MW1 and the game is setting new records each year. It doesn't make sense. It's like the idiots are multiplying by osmosis or something.
Speaking of idiots: you're*
However, crap like this is going to ruin the gaming industry. "If it sells well, don't change it," will be the new slogan. EA's going to see this money and be jealous, so they're going to consolize titles even further and recycle their content since it apparently works.
You btw digitalzom-b are wrong, they have changed a LOT since MW1. The multiplayer was totally revamped for each release of the game. They added new game styles and changed the ranking system with each release. Graphics haven't changed much, except for skins and textures but quality is almost the same as MW2 (MW1 had much worse graphics). The single player sucks, just like it did in the last 5 COD games. But people buy it for the multi-player not the single player, I haven't even started the single player campaign but I've played probably a hundred hours on multiplayer (on PC).
BF3 isn't the great PC FPS most people make it out to be, too many bad design choices. For now I chose neither.
What makes you think everyone that bought MW3 played the previous COD titles? Think about all the new people coming of age that are getting in to gaming. I find it funny and sophomoric that there are so many posts eluding to the fact the game is SO similar to the previous ones. Well guess what.....there are many people, like myself, that never played the previous titles. For the record, I own BF3 and MW3 now. I like both. So ha
If you're on PC you should have bought 4 instead. 'tis a better game.
Is no one else getting a little bored with FPS?? Seriously.
well i bought cod 4 and it was a good game after that it was the same game...every year and year after year and the graphics are the same to ...
Personally, I haven't played anything but Skyrim since it came out.