Modern Warfare 3 Beats Avatar: Passes $1 Billion in 16 Days

Fresh off of a win for Best Shooter at the VGAs, Activision's Modern Warfare 3 has clocked up another big achievement. The company has announced that the game has hit the billion-dollar milestone after just 16 days.

Shortly after Modern Warfare 3 was announced, we learned that the game raked in $400 million in its first 24 hours of availability. Now, a little over two weeks later, that figure has jumped to one billion dollars.

"Engagement of our Call of Duty audience continues to rise around the world" said Bobby Kotick, CEO of Activision Blizzard.  "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."

"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing.  "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."

Activision's achievement means the company has Avatar's record of 17 days to a $1 billion bet by just one day. The company's $400 million in 24 hours marked the third consecutive year that the COD franchise has set day-one launch records across all forms of entertainment. Last year, Call of Duty: Black Ops had estimated day-one sell-through of $360 million (U.S. and UK), and in 2009, Call of Duty: Modern Warfare 2 raked in $310 million on the first day.

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    Top Comments
  • Shows how many people have it all wrong. BF3 is where it's at.
  • Proving once and for all, that the human race is truly, deeply retarded.
  • Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.

    Albert Einstein
  • Other Comments
  • Pure profit since there was little done to the game engine itself and basically just dev'ing new skins, throw in a new story line, and gaming zones. Good for them and hope this helps the gaming industry as a whole to continue producing quality games. Also no one can say COD MW does not have the best commercials!!! lol
  • Shows how many people have it all wrong. BF3 is where it's at.
  • I think the only way COD can keep this up for the next game that comes out is to be on the next generation consoles. 60 frames is nice but there needs to be something different to the game. The only way i see this working is for next generations bump the graphics, make it coop and to see the theather mode have more than one person viewing at a time. Alot of this is limited because of our current generation of consoles but soon we will start to see some crazy games...