Fresh off of a win for Best Shooter at the VGAs, Activision's Modern Warfare 3 has clocked up another big achievement. The company has announced that the game has hit the billion-dollar milestone after just 16 days.
Shortly after Modern Warfare 3 was announced, we learned that the game raked in $400 million in its first 24 hours of availability. Now, a little over two weeks later, that figure has jumped to one billion dollars.
"Engagement of our Call of Duty audience continues to rise around the world" said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."
"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."
Activision's achievement means the company has Avatar's record of 17 days to a $1 billion bet by just one day. The company's $400 million in 24 hours marked the third consecutive year that the COD franchise has set day-one launch records across all forms of entertainment. Last year, Call of Duty: Black Ops had estimated day-one sell-through of $360 million (U.S. and UK), and in 2009, Call of Duty: Modern Warfare 2 raked in $310 million on the first day.