Lady GaGa Announces Polaroid Camera Glasses
Polaroid's finally revealed what has been going on behind closed doors for the last year.
When Polaroid announced that it had appointed Lady GaGa as its creative director, most of us groaned and rolled our eyes at what we thought was just another shallow pop star endorsement. However, the company has followed through with the partnership and this year at CES 2011, Lady G herself was on hand to introduce the new products she had helped design.
The gadgets come together to form what Polaroid has dubbed the Grey Label line. Today, Polaroid and Lady GaGa (real name Stefani Joanne Angelina Germanotta) introduced the first three Grey Label products, and we’re actually kind of impressed.
The more pedestrian of the lot is a portable printer that you can use to print photos from your digital camera or smartphone. It uses Polaroid cartridges, so the resulting prints will look like retro pictures we all remember from yesteryear, and connects to mobile devices either via USB or Bluetooth. When it ships, there'll be an Android app that will allow you to add filters and borders to images. Apple iPhone users will be disappointed to learn that the printer is incompatible with their phone, a problem Lady GaGa says lies with Apple and not Polaroid.
Of course, it wouldn't be a Polaroid event without a plain old Polaroid camera, so the company took the wraps off one of those too. However, though it's more true to Polaroid tradition than the other products unveiled this afternoon, there's a bit of a modern twist in there, too: the camera features a screen so you can see the photos before deciding to print them.
The most interesting piece of equipment to come out of Lady GaGa’s partnership with Polaroid is a pair of sunglasses that double as a digital camera.
"This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures," said GaGa, explaining that she had the idea for them when she did her Fame Ball tour; she constructed something similar out of iPod screens that she had strung together. The Polaroid glasses store captured photographs and video clips on a chip in the earpiece of the glasses, and the two built-in 1.7-inch OLED displays built into the eyepieces can also display images and video.
“Polaroid really let me put my hands in there and design this s--- myself," she said, thanking the company for actually taking her seriously.
Pricing for the glasses and camera (dubbed the GL20 and GL30, respectively) isn’t yet available, but the company is supposedly shooting for a Holiday 2011 release. The portable printer (model name the Polaroid GL10), on the other hand, will retail for $149.99 and hit shelves in April.
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talent seems to transcend primary occupation like Lenin said " im a artist give me a tuber and ill make something out of it"
Lady GaGa as a "creative director"? Eugh... Like calling Uwe Boll a successful movie director. Lady BlaHa if you please... excuse me while I throw up.
Ugh Lady Gaga...
Dorkz. You may not like her music or her persona...she's certainly not for everyone; but, she's actually quite capable as a writer, performer and businesswoman. Hating on a performer or celebrity just to seem like your cool and smart is neither cool or smart. It just makes you an ass.
Lady GaGa as a "creative director"? Eugh... Like calling Uwe Boll a successful movie director. Lady BlaHa if you please... excuse me while I throw up.
You are the kind of guys that say Freddie Mercury is crap cause he was gay. You are some sorry ass bunch.
You don't have to like a person to appreciate creativity, and Uwe Boll doesen't have a fanbase running in the millions, maybe a hater base. But you have to appreciate his ambition to keep trying.
She is unconventinal, shocking, but yet again she is also the only one recently that has managed to surprise people in a day and age where we kinda saw everythin and we get a lot of the same old same old. Everyone copies somebody all the time.
Not at all what I was expecting. Not bad, overall.
Lady GaGa as a "creative director"? Eugh... Like calling Uwe Boll a successful movie director. Lady BlaHa if you please... excuse me while I throw up.
And what have you created?
Wow, mentioning Lady Gaga in an online article with a comment function attracts bots of the clothes industry. I count three so far in the comments above.
i ... actuaklly like the design >_<
I like Lady Gaga, she is what is needed to shut up the likes of Britney Spears on the radio. I look forward to her new albums.
Lady Gaga and Polaroïd dounds like a good match. I'm just surprised Polaroïd is still in business at all. Instant-printing cameras are kinda out-of-place in our eco-friendly digital-ready world.
@Morton : Nah, it's a normal day for bots at Tom's.
if lady caca is creative director, then i know it's got to be great. because, when you are a celebrity, it makes you an expert on everything
Interesting but they need a male version of those shades. No self righteous dude would wear those and most chicks wouldn't be into them assuring their failure.
I'm sorry to say this but this article is really poorly written; long and I couldn't get what it was about. In a community such as Tom's Hardware Lady Gaga is a very uninteresting person. What is interesting here it only what products Polaroid is trying to sell and that should be revealed loudly, clearly and to the point within the first three or four lines of the article. First after that you could write about her and what she is all about.
^ THIS
Wow, mentioning Lady Gaga in an online article with a comment function attracts bots of the clothes industry. I count three so far in the comments above.
I have no idea why I am laughing about your comment but I am. I just keep thinking about the "Despicable Me" minions
From a musician's perspective, Lady GaGa is crap. From a teenie-bopper's perspective, lady Ga-Ga is a goddess. It's all relative.
I can't take this spam anymore and they won't do anything about it so I am gone. Too bad, I liked the news articles. Fare-thee well everyone.
they look like perfectly normal glasses to me, and the cameras have more or less the same design, albeit smaller, as the ones from 30 years ago.
I can't take this spam anymore and they won't do anything about it so I am gone. Too bad, I liked the news articles. Fare-thee well everyone.
We're really trying. From what dev tells me, whatever they're using it masks their IP, so banning by IP means banning an entire area as opposed to just the spammers.
We're really trying. From what dev tells me, whatever they're using it masks their IP, so banning by IP means banning an entire area as opposed to just the spammers.
We mods are removing it manually ... as we worship the ground you walk on Jane.
Now start clicking your camera at CES and get us a decent booth babe article going or its shoesrus for you young lady !!!
People who don't like Lady Gaga's "persona" as a performer need to realize that it is just that: A Persona. I don't like her particular style, but I respect that she came up with it and marketed it to appeal to a certain audience -- with great success. Nothing succeeds like success, and so why shouldn't a company struggling with image hire somebody who happens to have had great success at marketing image? Sounds like a "win, win" to me.
From a musician's perspective, Lady GaGa is crap. From a teenie-bopper's perspective, lady Ga-Ga is a goddess. It's all relative.
If that's a real musician's perspective, I salute him for being a retarded musician.
On topic: those gadgets seem kinda useless. GaGa should stick to her realm.
B+ for effort though.
We're really trying. From what dev tells me, whatever they're using it masks their IP, so banning by IP means banning an entire area as opposed to just the spammers.
Well, at least I don't get the impression that you are. I'm not trying to be an ahole here but there are effective measures to take. I see two routes to counter this spam
1) Enforce the verification by captchas for posts by members who have not yet achieved a certain status (i.e. badges owned, points gained etc). People above this status have earned the privilege of not needing to go through the hassle of having their posts verified by captchas as a "thank you" for their contribution to this community. Any member abusing this privilege by posting spam will get this privilege revoked.
2) People who have not yet achieved this status as described above will need to have their posts approved by a moderator before it gets published on the website. Perhaps a notification that the post is pending moderator approval is sent to the posters email. Actually this moderation could be done by any selection of trusted members in this forum in exchange for points or something. Of course abuse will lead to certain privileges revoked.
I'm willing to bet that this will deter most spammers on these forums. Btw, what happened to the thumb rating system? Something is wrong with it.
No pains no gains, as long as pay will have harvest, work hard, hope you can publish more articles, thank you for sharing it.